Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
Subscription Box Answers
Reducing Failed Payments - (This is working great for us)
This is a follow-up episode about a tool we’ve been using called Stunning. It’s really helping us reduce failed payments.
Take a listen to hear how our churn is looking after using it for the past five months.
It’s a shorter episode today as I’m on holidays, but normal service will resume next week!
If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.
Welcome to Subscription Box Answers with your host, liam Brennan. You're no rubbish, no crap. Straight to the point podcast with real, actionable tips, real strategies and insights from the industry which will help you start and grow your own successful subscription box business. You ask the questions, you ask the questions, you ask the questions. Liam gives the answers. It's as simple as that.
Speaker 2:Welcome back to a brand new episode of Subscription Box Answers. Now, on today's episode, it's actually going to be a shorter episode because I'm currently on my holidays in Vegas. I've gone to Vegas for a week and I'm just recording this episode before I go with just an update from a tool I recommended a few episodes back called Stunning. Now, if you don't know what Stunning is, I highly recommend listening to an episode from a while back. It's only a few episodes back where I covered it in detail, but to quickly recap on it, this is a domain tool to help you recover more failed payments. That's pretty much it. Okay, they've been running for a long time. We used to use them in the past. Then they stopped working with Subli, but now there's a new Subli integration. Okay, a new Subli integration. We started testing this tool back in November. November, I believe, was the first time we plugged the tool in.
Speaker 2:I was looking at our churn over the last few months. This has now been recorded in April and I can see on average, our churn has dropped by 2% each month since we started using this tool. Now I can't say that's down 100% to this tool. There's no way for me to know that. Okay, literally no way to know that, um, but it's a good sign, okay, a really good sign that our churn has come down by two percent. And what I found really interesting was and this is one of the reasons why I'm always recommending using software such as ChartMogul or BearMetrics or ProfitWell to look at your analytics. You're able to filter by plans. So I took out all of the free box offers and deep discount offers we were running and I wanted to see what was happening to the churn without those included since stunning got pulled in. And I can see the churn rate is down by two percent and I can see a lot of cards are getting recovered through stunning. So that's what's happening for us in buster box.
Speaker 2:I don't work for stunging. I'm not paid by stunging, nothing like that at all. I just use this podcast to share what's working for us. So, yeah, just wanted to record this quick episode. If you're looking for a new dungan provider or failed payments are a problem for your subscription box business. Let's face it. They're a problem for every subscription business, and passive churn can account for up to 40 percent of overall churn for a lot of subscription businesses. You should take a look at Stunnin. There's another integration as well for Churn Buster, but we haven't got around to testing that just yet. But I've heard good things about Churn Buster as well. Hope you enjoyed this episode. Hope you found that information useful. We'll be back next week at the same time for a regular episode, as always. If you have any questions you want answered on the show, head over to subscriptionboxresourcescom, join the free Facebook group and post your question there. Thanks very much. Have a good day.