Subscription Box Answers

Does Influencer Marketing Still Work In 2026?

Liam Brennan

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 10:10

The answer is… it depends.

A lot of subscription box founders jump into influencer marketing expecting instant sales.

But the reality is a little different.

In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.

If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.