Subscription Box Answers

7 Things I Would Never Do Again If I Launched A Subscription Box

• Liam Brennan

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0:00 | 18:59

What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? đź‘€

In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026.

Some of these mistakes cost us serious money.

Some nearly killed cash flow.

And some caused way more stress than they were ever worth.

I talk about:

  • Why I’d never use deal sites like Groupon or Wowcher again
  • The margin mistake that quietly destroys subscription box businesses
  • Why I’d push long-term subscriptions from day one
  • The inventory lesson I learned the hard way
  • The truth about retention (and why most “hacks” don’t actually move the needle)
  • Marketing advice I wish I ignored
  • Why building custom funnel software turned into a complete nightmare

This episode is brutally honest and packed with lessons I wish somebody told me before I started.

If you’re launching a subscription box… or trying to grow one profitably… this episode could save you years of frustration, wasted money, and bad decisions.