Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
Subscription Box Answers
This Is Probably The Reason Your Lead Quality Is Rubbish!
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Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?
In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.
They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly…
But a few weeks later, they realise something important:
Nobody is buying.
The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.