
Roots to Risk
This is the Roots to Risk podcast hosted by Eric Schneider alongside Isaac Bock. Roots to Risk brings you insights, the latest stories, and long-form discussions about the cannabis industry. You’ll hear interviews with industry leaders and their perspective on current and future trends, how they’ve built success and what challenges they have faced.
Episodes
52 episodes
Episode #52 - Building Cannabis Brands with Expert Insights from Kyle Bergman, The Co-Founder & Chief Operations Officer at Pinkberg
In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Kyle Bergman, a serial entrepreneur and co-founder of Pink Berg, a marketing firm that specializes in helping digitally native cannabis and lifestyle brands tel...
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Season 2
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Episode 52
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28:12

Episode #51 - Unlocking Cannabis Industry Growth with Wurk CEO Deborah Saneman
Join hosts Eric Schneider and Isaac Bock in this special episode of Roots to Risk as they sit down with Deborah Saneman, CEO of Wurk, the leading HCM provider for the cannabis industry. Deborah shares game-changing insights into how...
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Season 2
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Episode 51
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19:55

Episode #50 - Building Success, Community & Culture with Brendan McKee of Silver Therapeutics
In this special 50th episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Brendan McKee, Co-Founder and COO/CFO of Silver Therapeutics. Brendan shares his inspiring ...
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Season 2
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Episode 50
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30:54

Expert Security Strategies to Protect Your Cannabis Business with Tony Gallo, Managing Partner at Sapphire Risk Advisory Group
In this episode of the Roots to Risk Podcast, hosts Eric Schneider and Isaac Bach are joined by Tony Gallo, a leading security consultant and founder of Sapphire Risk Advisory Group, to discuss the critical role of security in the cannabis indu...
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Season 2
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Episode 49
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22:38

Legal Insights in Cannabis & Hospitality with Melissa Greenberg, Senior Associate at Helbraun & Levey
Tune into the Roots to Risk Podcast with hosts Eric Schneider and Isaac Bock as they explore the dynamic world of cannabis. In this compelling episode, they sit down with Melissa Greenberg, a Senior Associate at Helbraun & Levey, who brings...
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Season 2
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Episode 48
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25:11

Episode #46 - Pioneering Cannabis Bioharmaceuticals with Cannovation Clinical Research Partners, LLC. Lisa Rich Milan and Michael Zaccaria
In this insightful episode of Roots to Risk, hosts Eric Schneider and Isaac Bock welcome back Lisa Rich Milan, alongside her co-founder Michael Zaccaria, to delve into their groundbreaking new venture, Cannovation Clinical Research Partners, LL...
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Season 2
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Episode 46
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39:25

Episode #47 - From Apache Pilot to Cannabis Pioneer with Socrates Rosenfeld of Jane Technologies
In this compelling episode of Roots to Risk, hosts Eric Schneider and Isaac Bock dive deep into the journey of Socrates Rosenfeld, co-founder and CEO of Jane Technologies. From his beginnings as a US Army Apache helicopter pilot to...
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43:48

Navigating Cannabis Marketing Challenges with Samuel Fisher the Co-Founder of Green Dispensary Marketing
In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock dive into the intricacies of cannabis marketing with Samuel Fisher from Green Dispensary Marketing. Samuel shares his journey from the education sector to becomin...
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Season 2
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Episode 45
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25:12

Episode #44: Exploring the World of Minor Cannabinoids Beyond THC and CBD With Dr. Shane Johnson from Bay Medica
Dive into the fascinating world of minor cannabinoids with the Roots to Risk Podcast. Hosts Eric Schneider and Isaac Bock are joined by Dr. Shane Johnson from Bay Medica, a leading figure in the cannabis and cannabinoid space. Dr. Johnson share...
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Season 2
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Episode 44
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27:47

Episode 43 - Insights from Willie McKenzie of Left Coast Holdings on Building Community and Success in Cannabis
In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Willie McKenzie, a family man, and the CEO and Co-founder of Left Coast Holdings, a vertically integrated cannabis business based in Michigan. Willi...
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Season 2
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Episode 43
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35:50

Episode #42 Leading Innovations in Cannabis Vaporizer Technology with Michael Brosgart is the President of ACTIVE™
In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Michael Brosgart, President of Active, formerly Advanced Vapor Devices (AVD). Michael shares insights into the company's evolution, their focus on o...
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Season 2
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Episode 42
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38:32

Navigating the Green Wave, Mastering Cannabis Licensing and Market Dynamics With Dalton Valette, the Senior Project Manager at Canna Advisors
Join industry insiders Eric Schneider and Isaac Bock on Navigating the Green Wave, your essential podcast for expert insights into the cannabis industry's most pressing challenges and lucrative opportunities. This session features D...
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Season 2
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Episode 41
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34:49

Exploring International Cannabis Investment with Andres Azcarraga of Yaax Capital
Join hosts Eric Schneider and Isaac Bach on a captivating journey across borders with Andres Azcarraga, co-founder of Yaax Capital, in this episode of Roots to Risk. Discover the intricate world of international cannabis investment from the per...
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Season 2
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Episode 40
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37:17

Mixing Wellness with Cannabis with Breanna Neff of Brelixi
Join Eric Schneider and Isaac Bock on an enlightening episode of Roots to Risk as they welcome Breanna Neff, Founder and Chief Food Scientist to Brelixi a groundbreaking brand at the intersection of functional wellness and cannabis.
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Season 2
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Episode 0
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31:49

The Flower Expo on Elevating Cannabis Connections with Jason Bello
Dive into the world of cannabis trade shows with Jason Bello, the visionary behind Flower Expo, in this insightful episode of "Roots to Risk." Hosted by Eric Schneider and Isaac Bach, this conversation explores how Flower Expo is carving its ni...
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Season 2
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Episode 38
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18:41

Transforming Cannabis: Kim Rael's Journey from Tech to Azuca Innovations
In this captivating episode of "Roots to Risk," hosts Eric Schneider and Isaac Bock engage with Kim Rael, the CEO of Azuca, to unravel her extraordinary transition from the tech and venture capital world to spearheading innovation in the cannab...
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Season 2
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Episode 37
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38:09

Innovating Cannabis Robotics and AI with Nohtal Partansky
Join Eric Schneider and Isaac Bach on the latest episode of "Roots to Risk" as we dive into the fascinating intersection of robotics, artificial intelligence, and the cannabis industry with our special guest, Nohtal Partansky, co-founder of Sor...
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Season 2
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Episode 36
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31:45

Pioneering the Future of Cannabis with Diane Downey the Co-Founder & CEO, Rebel Spirit Cannabis Company
In this episode of roots to Risk hosts Eric Schneider and Isaac Bock sit down with Diane Downey, Co-Founder & CEO of Rebel Spirit Cannabis Company, to uncover the story of one of Oregon's most innovative cannabis brands. From Re...
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Season 2
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Episode 35
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32:25

Charting New Highs with Maridose, Revolutionizing the Cannabis Industry
Join hosts Eric Schneider and Isaac Bock in an engaging episode of "Charting New Highs," where they sit down with Lisa Rich Milan, the visionary CEO of Maridose. This episode offers an exclusive look into how Maridose is pioneering the integrat...
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Season 2
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Episode 34
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36:32

Innovating the Future of Cannabis with Nick Guarino the CEO of Naturae
In this episode of "Green Horizons," hosts Eric and Isaac are joined by special guest Nick Guarino, a trailblazer in the cannabis industry with Naturae. Together, we navigate the complex landscape of cannabis ...
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Season 2
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Episode 4
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25:39

Future Buds Shaping the Next Wave of Cannabis Innovation with Ruben Seyde & Eddy Twal from Delivered Inc
Eric & Isaac sit down with Ruben Seyde & Eddy Twal from Delivered Inc to cover the essential knowledge every cannabis professional needs to stay ahead in this rapidly evolving field. <...
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Season 2
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Episode 3
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30:00

Exploring Innovative Solutions in Technology and Business with Kevin Hart of Green Check
In this episode, we're joined by Kevin Hart, the visionary CEO of Green Check, to explore current trends, legislative developments, and the financial hurdles facing the cannabis sector. Our discussion uncovers the critical importance of data in...
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Season 2
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Episode 31
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32:17

Innovating and Exploring the Future of Technology with Kelly Flores of Wana Brands
In this insightful series, we navigate the complexities of supply chain adaptations, regulatory hurdles, and the pursuit of global expansion within the cannabis market. Our discussions are not just about the growth of businesses but also about ...
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Season 2
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Episode 30
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36:44

Episode #29 - Banking on Green: Mastering the Cannabis Finance Frontier with Sundie Seefried from Safe Harbor Financial
Join us for an insightful discussion with Sundie Seefried, the visionary leader behind Safe Harbor Financial, a pioneering banking solution for the cannabis industry. In this episode, Sundie shares her journey into the cannabis spac...
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Season 1
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Episode 29
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33:28

Episode #28 - Cannabis Conversations: Navigating the Industry Landscape with Jake Kuczeruk from Tenacious Labs
Join us in this insightful episode with Jake Kuczeruk from Tenacious Labs where Eric and Isaac dive into the intricate world of cannabis business development, consultancy, and manufacturing. Jake, a seasoned professional, shares hi...
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37:12
