Keep The Change
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Keep The Change
Who’s Training Your Managers? (Why Your Dealership’s Success Depends on It)
Be honest—who’s actually training your managers?
It’s day two at NADA, and after countless conversations with dealers, one thing is crystal clear: everyone is looking for more efficiency. More efficiency in marketing, more efficiency in operations, more efficiency in training.
But here’s the problem: you can add 100 new tools to your dealership, but if you don’t activate your managers, nothing is going to change.
I’ve been in this industry long enough to see the same cycle repeat itself. We spend hundreds of thousands training salespeople, expecting them to be the ones who transform the business. But then what happens?
They go back to the floor, ready to implement what they learned… and their manager says, Nah, we don’t do it that way here.
Game over.
We’re stuck in a cycle of training salespeople while completely ignoring the real key to success—our managers. The ones responsible for activating the team, setting the culture, and making sure the training actually sticks.
And if this hits home for you, let’s talk. Email me at bart@bartnollenberger.com or DM me. No pitch, no fluff—just a real conversation about how to build the kind of dealership that actually wins.
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