Keep The Change
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Keep The Change
Jack Schneider: Why This Car Dealer Has Customers Raving – The Secret to 40+ Years of Success
In this episode, my guest is Jack Schneider—a legend in the independent pre-owned dealership space and a guy I’ve had the privilege of knowing for 25 years. Jack has built one of the top-performing dealerships in the country, and let me tell you, his approach is something every dealer, leader, and business owner needs to hear.
Jack doesn’t just run a dealership—he’s revolutionized the way customers buy cars. And if you think this is just another “dealer success story,” think again. Jack sold his entire operation, “retired,” and then came back stronger than ever—because he wasn’t done revolutionizing the customer experience. And let me tell you—his approach WORKS.
Here’s what we dig into:
- The one strategy that took his dealership to 40%+ closing rates on phone-ups
- How real-time market pricing changed the game (and why most dealers get it wrong)
- The non-negotiable leadership habit that keeps his team consistently at the top
- Why training managers—not just salespeople—is the secret weapon for long-term success
- How putting customers first (for real) leads to repeat business and lifelong referrals
Jack is proof that when you focus on process, transparency, and leadership, you don’t just sell cars—you build a brand that people trust. And in an industry that’s always evolving, his insights couldn’t be more relevant.
Hit play, take notes, and get ready to level up your dealership game.
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