Keep The Change
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Keep The Change
How to Build a Winning Sales Team From the Ground Up
What if I told you… sales isn’t just something you do — it’s who you become?
In this solo episode, I’m opening up the playbook.
From watching my mom take over the family dealership with zero experience and turning it into a powerhouse, to my own journey through sales, leadership, AutoNation, Maxwell Leadership, and now running coaching bootcamps — I’m laying it all out.
But this episode isn’t about my story…
It’s about how you can take real action in yours.
Here’s what we get into:
- The spark that reignited my love for sales training (and how God used a coffee shop to do it).
- Why most salespeople don’t lack motivation—they lack meaningful goals.
- A simple goal-setting exercise that will change the way your team thinks (and sells).
- The three types of customers you must understand — and the one that makes the biggest difference.
- Why your people need more than process—they need purpose. And how you help them find it.
- A breakdown of the Auto Mastery Bootcamp framework—from mindset to metrics, and everything in between.
Plus…
I’ll give you the exact exercise we use in our bootcamps that gets sales teams fired up and focused. It’s practical, repeatable, and it works. And if you want to steal it? Be my guest.
This episode is for the leaders who care.
For the ones ready to develop their people—not just manage them.
And for anyone who knows deep down… there’s more potential in the room.
Enjoying the show? Subscribe and leave a review on your favorite podcast players!
- Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
- Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC
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