Keep The Change
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Keep The Change
How Mike Luner Holds $4K Gross Per Car Without Charging Over MSRP
What if I told you that there’s a Toyota dealer in the Midwest pulling $4K in front-end gross per unit… without ever charging over MSRP?
Yeah, read that again.
In this episode, I sit down with my good friend and industry powerhouse, Mike Luner—a guy I’ve known and respected for over 30 years. Mike isn’t just running a dealership. He’s building a culture where process, profit, and people all win. We talk about real leadership, real margins, and real strategies that actually work in today’s market—even with all the noise about margin compression.
Here’s what we dive into:
- How Mike turned a small-town Toyota store into a gross-generating machine (think $800K+ in front-end just from Seal Jet and Diamond Fusion)
- His bulletproof trade-in strategy that starts low and wins big—every time
- Why his salespeople are averaging $85K/year and not leaving
- The secret to consistent leadership: Friday sales meetings (for 40 years straight!) and never being too good to sweep the lot
- Why 50+ cars/month from a full-time buyer is about to change his used car game
- Plus: We talk about how to train like champions, present like pros, and lead like servant-hearted operators
If you’ve ever wondered how to actually hold gross in a compressed market, build a process that sticks, or lead a team that wants to stay and grow with you—this is the episode.
Enjoying the show? Subscribe and leave a review on your favorite podcast players!
- Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
- Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC
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