Keep The Change
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Keep The Change
Thank God for the Car Business: Frank Lopes on Leadership, Legacy & Transformation
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if the car business wasn’t just about cars… but about calling, transformation, and legacy?
In this episode of Keep the Change, I finally sit down with someone I’ve been chasing for a while, not because he was hiding, but because he’s been too busy changing lives. Frank Lopes is a 30-year automotive veteran, CEO of Strong30 Automotive, marketing pioneer, leadership coach, and one of the most passionate advocates I know for the people inside the dealership walls.
This isn’t a tactical “sell more cars” conversation.
This is a real, unfiltered discussion about transformation of mindset, leadership, faith, and purpose.
Frank takes us from sweeping floors as the son of Portuguese immigrants to working side-by-side with Gary Vaynerchuk in the earliest days of digital media… and then through failure, bankruptcy, redemption, and a renewed mission to transform 10,000 lives (and then realizing that number was thinking way too small).
We also unpack:
- Why “Thank God for the car business” is more than a slogan, it’s a declaration
- How Frank’s immigrant upbringing shaped generations of opportunity
- The leadership lesson behind asking “Why so low?” (even after selling 47 cars in a month)
- What Gary Vaynerchuk challenged Frank to do and why saying no still haunts him
- Why past results have nothing to do with your future
- How real leaders stop managing frustration and start transforming people
- The power of one-on-one leadership as the ultimate growth multiplier
- Why the ceiling you’re staring at is probably made of paper
This episode is deep. It’s emotional. It’s practical. And it’s one of those conversations that doesn’t just motivate you, it reorients you.
Enjoying the show? Subscribe and leave a review on your favorite podcast players!
- Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
- Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC
Connect with Frank Lopes
- LinkedIn: https://www.linkedin.com/in/frankjlopes/
- Instagram: https://www.instagram.com/getmorefrank/?hl=en
Connect with Bart Nollenberger: