Sahdaish Pall is a published author, qualified Life Coach, NLP Practitioner, qualified trainer, outspoken campaigner and women's rights activist. She has dedicated 25 years of her life to supporting victims of abuse. Sahdaish was born in Bedford but lived in Hertfordshire for most of her life before marrying her husband and moving to Birmingham. 

Sahdaish has worked in the field of domestic abuse and victim support for over 23 years.  dealing with everything from housing and welfare advice, immigration and homelessness, setting up projects, and campaigning on behalf of victims. She has managed multi-million-pound budgets and secured grants and services through tendering processes including from local authorities.

Sahdaish was appointed CEO of Sikh Women's Aid in November 2021 and continues to support victims and feed into local and national policy on the intersecting issues faced by Sikh Panjabi victims of abuse. 

Sukhvinder Kaur prides herself in being a stay-at-home mum and has been active in the voluntary sector as former Director of Operations and spokesperson for a human rights charity. She also served on a national Sikh Body from 2015 - 2018. Here she was one of only three women who encouraged Sikh faith institutions to recognise their duties and obligations towards safeguarding. 

When Sukhvinder realised this was falling on deaf ears, she then understood the patriarchal nature of those leading faith-based institutions, where women are used for photo opportunities to advertise gender balance but their needs and concerns were rarely prioritised.

Sukhi is passionate about raising awareness of child sexual exploitation and sexual abuse within the Sikh and wider BAME community. She has seen a sharp rise in faith-based sexual abuse in places of worship & faith settings and has worked tirelessly to shine a spotlight on this issue.