The Keri Croft Show
The Keri Croft Show
Ask Amy x The Keri Croft Show on Social Strategy, AI Sanity, and That $50M Wedding
You know it’s gonna be a good one when Amy Nelson is in the building—and this month’s Ask Amy is no exception.
We dive into the chaos of summer mom life, building a business with limited time, how to actually create content that works and doesn’t suck up your soul, and why you don’t need to be an AI expert—you just need to know how to ask a good question.
We also end up breaking down Jeff Bezos’ $50 million wedding, the billionaire class, and what it says about the state of the world. So yeah—consider this one a little business, a little dystopia, a little pop culture, and a whole lot of real talk.
This episode is for anyone trying to keep their head on straight while building something that matters—especially in a world that feels completely upside down.
We talk about:
- Content strategy that actually saves you time
- Why reposting is your secret weapon
- How to approach AI without losing your mind
- Jeff Bezos’ wedding (yep, we went there)
- Billionaires, relevance, and staying grounded in your values
Let me know what hits. And if you’ve got a question for Amy, slide into my DMs or shoot me an email at keri@thekericroftshow.com 💥
three, two. Hey, there you beautiful badass. Welcome to the kerry croft show. I'm your host, kerry croft, delivering you stories that get you pumped up and feeling like the unstoppable savage that you are. So grab your coffee, put on your game face and let's do this thing. Baby, hello friend, hello friend, amy Nelson, my girl, I mean, look at you like a ray of sunshine.
Speaker 2:Well, I'm living an outdoor life this summer with my four children.
Speaker 1:It's crazy. What pool do you go to? We go to Brookside.
Speaker 2:Oh okay, we're usually at Reed Road. So we my kids are competitive swimmers. Oh are they, yeah, yeah. Three of my well, all four of my girls swim for Brookside. Three of them swim year round for UA Swim Club and they like it. They're pretty good, like it's. I mean, it's fun to watch. I was a swimmer, okay, so so how do we get anything done?
Speaker 1:I don't, even, I don't.
Speaker 2:Okay, this is how I get things done. I wake up early every morning and get an hour and a half to two hours done. I like deep work of the things I have to do and like sometimes that's kind of all I'm getting done, like it's just I mean I do things throughout the day Like I'll have zoom meetings or all. Like yesterday I taught a master class but like it's a complete shit show and the switching, the context, switching all the time is killing me. What was your master class? My master class was on social media for business growth.
Speaker 1:Oh nice, give me a little, give me a little, give us a little free soundbite.
Speaker 2:So I will start with this. Like the mindset of it all is, you know, I just was reminding everyone like you can just do things, like you don't have to be perfect, you don't have to be an expert, you can just fucking do things. And one of the things that you have to do, I think, to use social media to build your business, to build your audience, to tell people what you're good at, is show up consistently. I think that's more important than what you post, it's more important than editing a video. It's more important than a great hook. It's just doing it every day. And so how do you break it down into a system where you can make it happen every day? And so that was kind of the focus of the masterclass was.
Speaker 2:You know, my people in the Riveter School have spent like a year or more with me and we've talked about all of the things you need to do when you're posting on social media and like how to optimize your profile and all of that shit. But yesterday I was like here's just a system to create 20 pieces of content. Which is what? For LinkedIn first, that you can optimize, or you can repurpose for Instagram or TikTok or whatever, or X, or you can repurpose for Instagram or TikTok or whatever, or X, but 20 pieces of content. Here are the prompts. Here's why we're doing it. It should take you an hour a week to write these posts and then I want you to do this for three months and then just repost the same shit the second three month period, the second quarter, because you can always repost things which nobody talks about.
Speaker 1:It's like wearing the same. You know wearing an outfit more than once. Right, this is like my the same. You know wearing an outfit more than once.
Speaker 2:Right, you know, like not everybody, this is like my summer uniform this yellow dress. Right, Because I hate to tell you.
Speaker 1:I know you think everybody's watching every post that you post, but they're not.
Speaker 2:Well, they're not. And not only that, but like the algorithm only serves your post to like 3% of your followers. So you know, going to your profile, they just simply won't see it. And also, like, even if they do see it, they're not going to remember whatever you said three months ago. And so you know, if I was a full-time content creator trying to monetize this, I might have different advice. But like, this is not what professional women are doing, right? Like we're trying to tell the world what we're good at so we can help them.
Speaker 1:Yeah.
Speaker 2:And you need to do it quickly and efficiently so you can do it every day.
Speaker 1:And that leads me to another thought. Have you seen some of the predictions around AI content? So they're saying the smart people they are predicting that, like, within the next couple of years, 90% of what you're scrolling and seeing is going to be all AI. Yeah, what you're scrolling and seeing is going to be all AI, and so the point to that is that your life and your community and sort of this push towards live streaming is going to be so much more important. And so right now, if you're stuck in like this world where you're just on Instagram and you're kind of trying to build this business like you really need to take a hard look and zoom out and figure out, like, what is my real business strategy? Because Instagram and social media alone is not no, I mean it's, it's. It's on quicksand.
Speaker 2:Yeah, completely Also. You don't own it.
Speaker 1:That too right Like it could go away tomorrow.
Speaker 2:Yeah, it's not yours and so yeah, I can. I do think that most content will be AI. I mean taking a step back, talking about AI like I don't know what the world is going to look like in five years and no one does. That's the truth. Like we are in uncharted territory and with like how that impacts our businesses. People will buy you essentially right. Like the people are going to choose to work with you are going to do so because of your networks, because human. I think that human connections still will matter.
Speaker 2:Oh, for sure Um they're going to choose to work with you because of the way you're putting things together right, Like of all the pieces you're bringing together, your mix. So what is that Right? And so I think that is really what people need to focus on.
Speaker 1:AI. You know there's so many cool, exciting things about it and so I think that is really what people need to focus on AI. You know there's so many cool, exciting things about it and there's so many wild things about it that I take a step back and I look at, like my grandparents or great grandparents, where they were like they're on the cusp of like not being earthside anymore and they're like the world's gone crazy and they're so tired. You're like what the hell? Well, I could, you know that's going to be us if we don't kind of like adapt to it. And you know the whole idea of AI. Forget business, but just in relationships in general, you're already seeing couples. Have you seen this yet? So there are couples out there who are having marital problems because the one partner has gotten into a relationship with AI.
Speaker 2:I mean, I believe it. It's really interesting Like the number one use case of AI right now is as, like a therapist, yeah.
Speaker 1:And that is so sad. You know it is, but then also like when you? So we aren't used to it, right. So it's this whole foreign concept to us. But I was listening to Gary Vee talk about this and for some reason he just has this like clairvoyant, wild way of predicting shit. And not that he knows everything, because he doesn't, but they were talking about how you know his prediction hardcore. Like he is bullish about the fact that, like our kids, their children will somebody's going to be marrying, they will be in a full-fledged relationship with a chat with a bot, like an AI, okay, which that's crazy. And like I don't know how all that's going to go. But let's just say you did have this third party and it wasn't like you were cheating, but let's say you had, like this always accessible mediator that could maybe, if you worked it the right way, show a perspective and be like okay, carrie, well, brady's thinking that.
Speaker 2:I mean, I don't know I mean maybe, but then you're you're involving both parties in the relationship, right, and I don't think that's a negative. What I think is really sad, it's just like yes, that we feel so alone, yes, and disconnected from community, from family, from friendships that, like we're talking to a robot, right, and that is heartbreaking it is like I mean it really is and like it's like how did we go from the childhood we had to this point in time?
Speaker 1:and another thing on that front, because you're right, that is totally different than like if you're just using ai as maybe like a real-time mediator, where you're like okay, this is cheaper we can do? We don't have to make an appointment.
Speaker 2:Like let's see how this works. That's a positive right.
Speaker 1:Like could be now this other part where someone's like supplementing it with their romantic life. You also have to remember like they're going to tell you what you want to hear. Like, of course, the AI is going to be like you're the best thing in the world. You're a man, you know like oh my God.
Speaker 2:It's wild. I mean, you look at this, you know this is like a whole world to get into, but and I haven't read a ton of it and I don't have sons and not to say that pornography only impacts boys, but you read now that, like the prevalence of pornography, which is the highest use case for the internet still today, right Is has changed the way that young people look at sex and believe what sex should be, and it's just destroying things. And I wonder, like, what will AI do to layer on to that? Like it's just I don't know and I feel like my oldest is almost 11, and I'm already in a battle against the screens. I don't even know. And it's like if I I mean if I didn't work and I was just monitoring them or engaging with them all day, maybe I could win that battle, but I work and so it's. You know it's a, it's a challenge, it's a real like I want to like throw everything in the trash and move to the ocean and a jungle where nothing exists.
Speaker 1:No, really.
Speaker 2:No, I really do. I mean, that's what I would prefer.
Speaker 1:I mean, it's like we're constantly fighting that every day, Like okay, if I could just shut my world down and just focus solely on these human beings.
Speaker 2:But I don't know what the answer is I'm in this, like very, this mindset of like we are headed into this wild dystopian landscape, like between ai, between the disparity, between the fact that our government no longer functions, I don't know what, where this ends. It is very scary, it is, and it's just like it's also, aside from being scary, like it's just stupid. Like this is what we've done to ourselves. Like within a, like a hundred years of the industrial revolution, we fucked it up this badly right so that we're like, spiritually, if you look at the world, like all we have is the people that we love and what we do with it, what else is there nothing, and we're just taking ourselves further and further and further away from that well, more on that I.
Speaker 1:I will, hey, we'll, now that everyone's depressed, we will pivot, uh, but it's all I mean that's.
Speaker 2:I could talk for hours about ai and just how fascinating and how great it is in some respects and how scary it is and others I mean, and I would say like, despite everything I said, like in the world that we live in, where we still need to make money, you know the gold standard whatever, ai is everything and you have to learn it because otherwise you'll be left in the dust. Not choosing to learn how to use ai today is the same as not choosing to learn how to use the internet in the 1990s.
Speaker 1:It's stupid no, it really don't get left behind and I and I think, like so many things, people get really overwhelmed with it, like, oh, oh, learning AI, and it's like the advice I would give someone is like don't try to like look out into this vast pasture and be like I have to be an expert on all things augmented intelligence, what industry are you in? Who are you serving? And then just go into that lane and figure out, like what is relevant in terms of AI in my little sphere of influence and learn that. You know it's like you don't have to be the next, you know it's just take it bit by bit, it's not that freaking like I think.
Speaker 2:On the one hand, some people are like oh AI, like you can vibe code, you can make apps. Like you don't need to do that.
Speaker 1:That is not what you need to be doing.
Speaker 2:If you want to, great, that's really cool. But I think that to learn AI to me is to learn how to ask a really good question and see the power of what it can do for you. Yeah, right, and so I think it gives us power as solopreneurs and small business owners that we didn't have, that only large companies had. Yeah, that's the big difference in business, right, like marketing analytics. Right Like you used to have to hire a company and spend a whole lot of money to get all these marketing insights so that you could decide who to market your solo product to as a solopreneur. Well, now you can get that for free. Yep, and that's fucking awesome. Yeah, right, because that like puts power in the hands of us again and takes it away from the big corporations, which, in this world, is really hard to do. But, like, ai gives us that and that's awesome.
Speaker 1:Yeah, and like what I'm doing right now with the B lab, that's, I figured out a way. Ok, who am I serving, what am I trying to accomplish and how can I maximize the technology that's happening? And so what we're doing right now is we're in the beginning phases of like figuring out what is all this data that we want to collect on an entrepreneur, like based on our product, and that whole, like we're going to be spending weeks with a developer to figure out the way we want to communicate and what we want to extrapolate from you, which is going to be completely different than some typical, you know, business consulting. I'm not worrying about AI in this whole. I'm worrying about how I can do what I want to do and maximize that for people in this realm Right.
Speaker 1:And so I think, when you, when you put it into your own use case, it becomes way less overwhelming and more like OK, cool, this is a tool, let's get this shit done better than we could have ever done before.
Speaker 2:I completely agree, and I also think like it can give access in all areas of society to people to boost us up, and I think that's really important. Like you, look at the law, medicine, right Like there's all sorts of things that are just going to open up that are remarkable, you know, it's someone. As someone said about AI, there's, like you know, there's one use case end of AI where it creates a utopia because it gives us our time back and allows us to have these human relationships, and then there's the use case where we destroy ourselves and, like, the best thing that you can do is like, try to use it in the utopia way, right.
Speaker 2:Use it to save yourself time. Use it to save time for people you love.
Speaker 1:Use it to make people have more access to information around you and just try that path. Yeah, ok. So on another note, jeff Bezos, jeff Bezos. He has been. He's been top of mind, Top of mind. I've been seeing all your TikToks. You've been like that wedding was like what the hell?
Speaker 2:even like that wedding was like what the hell? Oh my God. So I was mentioning to Carrie, like you know, I have. I have like 250,000 followers on Tik TOK, a hundred thousand followers on Instagram and even though I've built companies, a lot of my followers are there because of my family's legal battle with Jeff Bezos, and so I decided to use the week as like a pop-up content series. I was like I'm just going to lean into the wedding and I did have a little bit of fun with it because it was so over the top ridiculous. But I think the biggest takeaway for me watching it is like these, this billionaire class, they seek relevance. They see themselves as modern day royalty, like the king and queen of capitalism or some shit, see themselves as modern day royalty, like the king and queen of capitalism or some shit, and they want us to worship them and we are not in the same stratosphere to them, like we can, they can do whatever they want they can. I mean Lauren Bezos.
Speaker 2:At the end of the wedding I saw a picture. She pierced her press on nail and wore a nail ring with diamonds and I was like I don't. This is like. This sums the whole thing up right here. You pierced your press on nail with diamonds while people can't eat. And you know this has always been the case, right, like we've always had the haves and the have nots. But I think at this moment in time, like it's so toned at, this wedding was so toned off. When you look at New York City and a straight up socialist just won the mayoral primary in New York City, like in New York City where Wall Street rises, a socialist won the Democratic mayoral primary because people are so pissed at the state of the world and, on the other hand, you have all of these billionaires out there seeking relevance and it was very let them eat cake the whole thing was let them eat cake.
Speaker 2:It was also I will say in like my snarky way it was also tacky as hell, and her dress, uh, I thought the dress was like.
Speaker 2:I didn't love it I didn't love it, but it was. I didn't think the dress was that, although dolce and gabbana, I don't think was like a great. You know, like five years ago the world was a canceling female founders for saying the wrong thing, and now we're like it's OK, like to do you know, but but some, I just thought like the show of wealth was tacky. I thought like it's probably a terrible example. But if you look at, like Kim and Kanye's wedding, which I thought in many ways Lauren and Jeff tried to emulate, like Kim and Kanye's wedding was like a collision of forces, right of like reality tv and music and and it like they're tastemakers, they're, they're tastemakers. Right, kim and Kanye are tastemakers in fashion and culture. Like, whether you hate them or love them, like that's what they do, it was what the people wanted and they're tastemakers. Like Lauren and Jeff are not tastemakers, but they wanted to have a wedding that I believe that like felt like some cultural moment of like that people should, should like put in the books and remember, but it was just a bunch of rich people getting together.
Speaker 2:I also had this take about Venice. So, like, like Kim and Kanye, kim and Kanye got married in Florence because, as they told the world they conceived their baby in Florence. Like that's cool, that's like there's a moment it ties to them. I have no idea what Lauren and Jeff's connection to Venice is, but this is what I thought If they held the wedding at one of their many homes which are surrounded by tall trees, like the guests would have driven in in cars with blacked-out windows and no one would have seen them. If they had it at, like a hotel, same thing right, but by having it in Venice, the guests had to get on the water to get from place to place. They had to be seen Like they wanted the world to see who was there.
Speaker 2:And then the second point. I was thinking about this last night. Like there were a lot of really young women there, like Sidney Sweeney or like this other woman, I don't know, that was on like dancing with the stars or something, but she popped up brooke someone, and I'm like what the hell are these young women in their 20s doing at the wedding of a man in his 60s? A woman in her 50s, isn't that weird?
Speaker 1:yeah, the whole thing is beyond my understanding.
Speaker 2:I mean, I just watched, I'm like what the hell?
Speaker 1:Fifty million dollars for a wedding.
Speaker 2:I will say that Jeff Bezos spent like double that, going after my family, but but yeah, but I mean it's like fifty million dollars is spent on a wedding. Why the whole thing is crazy it's. We live in such a crazy moment in time. It feels like a new Gilded Age and the Gilded Age did not end well.
Speaker 1:I wonder, did you say she blocked you?
Speaker 2:She did. Lauren Sanchez blocked me on her wedding day, which is so funny because I have been commenting on her posts for years and no one's ever done anything and I've always been like it's kind of weird, she didn't block me. I know a few people she blocked, like in the pop culture world, but, like on the wedding day, she straight up blocked me.
Speaker 2:That's kind of a compliment I mean about you, it's yeah, and she, I was like she blocked a few other people too, and all of us have blue checks and like lots of followers. Just think it's. You know, I'm really against blocking. So I block someone on social media if they go after my community, my audience, or if they say something like racist, anti-semitic you know what I mean. Like against a people in a community, but like if someone's mean to me, I, I don't block them, because you can't block people in real life, right? I can't be like blocked, yeah, you know yeah. And like I teach my kids this too. Like you have to deal with them. Um, and it's just like it's, it's just this other like.
Speaker 2:I think billionaires create this walled garden around themselves and the billionaire class because I've worked for a few billionaires, billionaires like it's interesting to me like the bootlickers of billionaires, the people who are jesters in the court, and like live off the money and live off the influence they believe they have because they're close to a billionaire, like they will just do anything to stay in the good graces of the church, the billionaire, and like make them feel good about themselves. And that's how billionaires start to lose touch with the world. Oh yeah, right, like, and they become like no one's ever going to tell Jeff Bezos the truth about anything, because they want his money and his relevance and his influence, and that's really tragic. It doesn't have to be that way. Jeff made it that way for himself, right, because you can be a normal like Mackenzie Scott Right, she sends her kids to school. Kenzie Scott right, she sends her kids to school. She donates billions of dollars to good causes.
Speaker 1:Don't fuck with Amy Nelson, though, man, you'll be on her TikTok. I love that shit. All right. Well, this is always always a joy, always so much fun. Thank you for coming, thanks for having me, and, guys, if you ever have any questions you want to ask Amy, just send us a DM or send me an email. Kerry, at the kerrycroftshowcom, and if you're still out there following your girl, follow me on YouTube, spotify, apple or wherever you get your podcasts. And until next time, keep moving.
