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The Keri Croft Show
The Keri Croft Show is a podcast for people building something BADASS. A business. A dream. A life that actually feels like yours.
Hosted by Keri Croft, this podcast explores the real stories behind the build, what it takes to start, and more importantly, the Mental Athleticism™ it takes to stay in it when the excitement fades and the work gets real.
The Keri Croft Show features conversations with founders, creatives, musicians and people in the middle of building something meaningful, without the highlight reel.
🎙 New episodes drop every Thursday.
Episodes
188 episodes
What is Mental Athleticism™️? Part Four.
That late-night “who’s at the door?” instinct?Yeah—you should be using that on your calendar, your phone, and the people who think everything is urgent.This episode is Part four of Mental Athleticism—and we’re going straight into ...
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12:48
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From $40 to a Cult Brand: The Relentless Rise of Pebby Forevee
What starts with $40… and turns into a cult brand?In this episode of The Keri Croft Show, I sit down with Liz Haislip, founder of Pebby Forevee. A brand that didn’t come from a playbook, investors, or experience, but from pure o...
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59:21
What is Mental Athleticism™️? Part Three. The art of mastering your internal world.
Part 3 of the Mental Athleticism series is here—and we’re going inside your head.Because you can meal prep, hydrate, and hit your workouts… but if your thoughts are absolute garbage, none of it sticks.This episode is all about sel...
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17:39
Why the Least Sexy Businesses Are Winning Right Now with Drew & TJ
Most people are chasing the sexy business idea. The flashy brand. The viral moment. The overnight success.But what if the real money is being made somewhere else entirely?In this episode of The Keri Croft Show, I sit down...
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49:05
Mental Athleticism Part Two. Relentless Execution of the Daily, Boring, Unsexy Sh*t.
Part one of the Mental Athleticism series was all about anchoring to a big, audacious vision for your life. But vision only becomes powerful when you’re willing to execute on it relentlessly.Because big lives aren’t built in big moments...
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12:43
Closing Chapman's and Choosing Family with BJ Lieberman
If you’ve spent any time around the Columbus food scene, you probably heard of BJ Lieberman.He’s the chef behind Chapman’s, Metsi's, Ginger Rabbit, and one of the most thoughtful people I’ve met when it comes to food, creativity, and bui...
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45:21
Psychedelic Supper Clubs, Global Moves & Paddington Bear Energy with Chef Nikki
Whenever Chef Nikki pulls up, you know the episode is going to be a vibe.Join in on this impromptu hang as we go everywhere. Food, travel, energy, and what it really looks like to build an experience brand that’s global, intimate, and co...
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50:39
What is Mental Athleticism™️? Part One. Anchoring to your Big A**, Audacious Vision.
Ever feel like a rudderless ship in the ocean—moving, busy, maybe even working hard… but not actually steering toward anything?That’s where Mental Athleticism comes in.In this episode, we introduce the first foundational p...
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21:17
It’s Not a Dream, It’s a Plan: Cameron & Molly Mitchell on Marriage, Ambition, and Building a Legacy
How do you build a profitable, sustainable company without losing your marriage or yourself?In this episode, Cameron Mitchell shares how he turned a turbulent childhood and a chip on his shoulder into one of the most successful restaura...
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1:02:52
Raising Regulated Kids in a Dysregulated World | Amy Jo Hamilton, The Balanced Child Method
What if we’re spending more time training our kids to compete than we are teaching them how to cope?In this conversation, I sit down with Amy Jo Hamilton, founder of The Balanced Child Method, to talk about something that feels urgent ri...
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32:32
Grabbing Life by the Pancake Balls with Kathleen Day, Founder of Katalina’s
Katalina’s didn’t become a beloved Columbus restaurant by accident.In this conversation with founder Kathleen Day, we talk about staying power, what it takes to build something people love, keep it standing through hard seasons, and stil...
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51:10
How to Build Confidence with Micro Goals | Mental Performance Coach Sean Fee
Confidence isn’t something you magically wake up with one day. It’s built quietly, consistently, and often when no one’s watching.In this episode, I sit down with mental performance coach and podcast host Sean Fee to talk about what it <...
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48:13
Homage at 19 Years: Ryan Vesler on Creativity, Pressure, and What Comes Next
What happens when a brand like Homage hits year 19?You get a conversation that’s equal parts thoughtful, absurd, and completely unfiltered. This sit-down with Homage founder, Ryan Vesler jumps from nostalgia and creativity to sales plan...
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40:03
Professor Hasan Jeffries on Humanity, History, and This Moment in America
I don’t usually sit down with history professors, but after this conversation, I might need to start.In this episode, I’m joined by Hasan Kwame Jeffries, College of Arts and Sciences Alumni Associate Professor of History at The Ohio Stat...
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45:14
Counterfeit Relationships and Becoming Your Own Best Friend with Achea Redd
What happens when the validation disappears and you’re left alone with yourself?In this episode, Keri sits down with Achea Redd for a raw, honest conversation about counterfeit relationships, people-pleasing, and learning how to trust yo...
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58:08
Go Hard or Go Home: Building Ohio's Largest Pilates Studio with Ashtyn Pharis
This week, I’m sitting down with Ashtyn Pharis, founder of Pilates by Ashtyn, the largest Pilates studio in Ohio, to talk about the long game of building: discipline, identity, and knowing when to go all in… and when to walk away.We unpa...
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40:28
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From Trafficking to Freedom: What Happens When Survivors Are Given Real Support with Freedom a la Cart
We weren’t planning on dropping another episode before the new year, but when the timing feels right, you listen.This is a special holiday re-share of my conversation with Vanessa Torres from Freedom a la Cart, an organization doing some...
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45:44
It Always Seems Impossible At First
It’s just you and me today, friend—and this one has been a long time coming. I’m giving you the full behind-the-scenes download on everything we’ve been building: why the show has been quiet, what’s happening inside our tiny-but-mighty team, an...
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33:47
Halloween Special! Inside Columbus’s Goth Bakery “Bite This”—Annie Dixon on Skull Reapers, Sobriety & Building a Cult Brand
This Halloween, we’re taking you inside Columbus’s viral goth bakery—Bite This—where the bagels are skull-shaped, the playlists are heavy metal, and the owner, Annie Dixon, is redefining what it means to build a brand wit...
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47:10
The Brave Shift Live Kickoff: The Riveter x The B Lab Collab on Building Through Change
The Riveter’s Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess.Together, we go deep on what it really me...
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45:02
From Valet Startup to Spiritual Awakening:. Joel Furno on Marriage, Psychedelics & Leadership
This week, I’m sitting down with Joel Furno, the founder of Citrin—a valet company that started with $200 and a dream—and now employs over 700 people across the country. But this episode isn’t just about business growth. It’s about personal gro...
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53:44
Ask Amy x The Keri Croft Show: Stop Obsessing Over Followers—Start Building Revenue
Everyone’s out here glued to their follower count like it’s the stock market. But let me hit you with some truth: likes don’t pay the bills. Revenue does.In this Ask Amy x The Keri Croft Show mashup, Amy Nelson and I go all in on the di...
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26:35
All In or Get Out: Troy Allen from Rise Brands on Reputation, Reinvention & What's Next
Let’s just call it like it is—Troy Allen has a reputation. Some people call him a visionary. Others? An a**hole.On this week’s episode, I sit down with the man behind Pins, 16-Bit, and some of the biggest nightlife and entertainment conc...
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58:34
Buy the Island. Write the Book. Cory Gregory's Playbook for Legacy, Discipline, and Results
What happens when you stop reasoning with yourself, stop waiting for permission, and just decide?You get Cory Gregory.This week we packed up the mics and headed out to Buckeye Lake to sit down with Cory on his turf—Muscle Island...
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1:02:21
Ask Amy x The Keri Croft Show: Parenting in Uncertain Times—What the Charlie Kirk Tragedy Brings Up
This week, Amy Nelson is back in the studio with me—and we’re talking about something I honestly wish we didn’t have to: the assassination of Charlie Kirk.Not from a political lens, but from a human one. From the lens of being parents tr...
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28:05