Eliots story is an inspirational one.
From playing football to squash to becoming a professional cyclist.
And now to becoming successful in business.
There is one thing that links all of these things and why Eliot has managed to thrive in them.
And this is his ability to go all in and put all of his effort and energy in the pursuit of a single goal.
I got a huge amount out of this episode and I think you will too.