Standout Startup Brands

Joining a startup as the first marketer with Manuela Bárcenas

February 23, 2023 Amrita Gurney Season 1 Episode 2
Joining a startup as the first marketer with Manuela Bárcenas
Standout Startup Brands
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Standout Startup Brands
Joining a startup as the first marketer with Manuela Bárcenas
Feb 23, 2023 Season 1 Episode 2
Amrita Gurney

Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.

Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.

In this episode Manuela shares:

  • What she did in Year One
  • Which investments Fellow made to build their brand
  • How brand and growth intersected

Show Notes:

Follow Manuela Bárcenas on LinkedIn and Twitter.

Learn more about collaborative meeting app Fellow.


Thanks for listening!

Show Notes

Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.

Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.

In this episode Manuela shares:

  • What she did in Year One
  • Which investments Fellow made to build their brand
  • How brand and growth intersected

Show Notes:

Follow Manuela Bárcenas on LinkedIn and Twitter.

Learn more about collaborative meeting app Fellow.


Thanks for listening!