Inside: The Digital Health & Sales Locker Room

Host: Josh Pappas (Director of Sales Tendo) Conversations with leaders from both the healthcare system space (providers, executives) and the digital health sales space. Guest will share stories, perspectives, and experiences into the relationship of selling into and being sold technology in the healthcare world. The “twist” will be bringing these guests into the “digital health” locker room where the topics will be focused on the intersection of healthcare and sales but all the topics will have a little sports theme (MJ vs Lebron, Top Ten, Mount Rushmore, Sales Pitch Shot Clock and more) The goal will be to laugh, learn and hopefully come together to achieve the common goals of: - Improving the future relationship between digital sales vendors and healthcare leaders - Helping provide tips and advice for a future generation of sales and healthcare leaders - Advancing the mission of improving healthcare for all (Patients providers, caregivers)

All Episodes

Inside: The Digital Health & Sales Locker Room

Marketing Special Part 1: Ashley Dauwer, Carium and Carlin Lee, MedChat

April 17, 2023 • Josh Pappas • Season 1 • Episode 14

Marketing and sales can sometimes live in different “time zones.” Marketing focuses on the future, following projected trends and the big picture, whereas the sales team must rely on previous successful strategies to secure the present. Marketing must continually generate leads to keep the company’s business momentum moving forward, and the sales team must convert those leads to keep the business operational.

When marketing and sales teams successfully collaborate, all systems are elevated. Marketing materials are top-notch, the sales team has the emotional intelligence to pivot after losing a sale, and competitor analysis improves.

The podcast series features rockstar marketing leaders in the healthcare and SaaS space. The GOAL is to help the listeners understand marketing metrics experiences and bridge the knowledge gap between sales & marketing!

Part 1 Episode features Ashley Dauwer, Marketing Director at Carium and Carlin Lee VP, Growth Marketing MedChat!

Ashley Dawer, Marketing Director at Carium

Ashley has deep healthcare experience working 7 years in the EMR space in various differnet roles a Meditech. Ashley is passionate about patient care and believe there are so many organizations at the forefront of making healthcare more convenient and personalized through new care delivery models, and she’s excited and proud to be telling some of their stories as Marketing Director at Carium.
Carium is a complete Care Experience Platform (CXP) delivering the next generation of advanced virtual care. In my role, I support marketing strategy and execution, with a particular focus on events, public and media relations, and social media strategy. Together, our team illustrates Carium's brand to increase awareness in the market.

Carlin Lee, VP Growth MedChat

Carlin is a seasoned digital healthcare leader spanning 15 years, currently working in market development and growth marketing roles at MedChat. Previously he led growth marketing at SiteRx, the leading platform for providers and patients to access clinical trials. Prior to joining SiteRx, Carlin led sales operations and strategy efforts at Healthgrades for the hospital division. Carlin has a deep understanding of commercial operations, healthcare finance, B2B negotiation/contracting, and digital healthcare B2C marketplaces.

Segments

Intros
Patient/ Clinician Impact:Panel shares the most memorable patient story or clinician impact story of how marketing impacted the frontlines of healthcare
Top Ten & Bottom Ten: Best and Worst Stories of all time collaborating and working with sales
Math Time: KEY metrics that define success in your marketing role
Tech Booster: Marketing tool our panel couldn’t live without/ or your favorite new tool you have discovered)
Quick Plug: Carium & MedChat

Make sure to connect with Carlin and Ashley and follow Carium and MedChat on Linkedin!

Please make sure to Comment, Rate, and Review!

Connect with me on Linkedin or visit the website for more Podcast + Sales Resources

Host: Josh Pappas Director of Sales Tendo