Inside: The Digital Health & Sales Locker Room

Host: Josh Pappas (Director of Sales Tendo) Conversations with leaders from both the healthcare system space (providers, executives) and the digital health sales space. Guest will share stories, perspectives, and experiences into the relationship of selling into and being sold technology in the healthcare world. The “twist” will be bringing these guests into the “digital health” locker room where the topics will be focused on the intersection of healthcare and sales but all the topics will have a little sports theme (MJ vs Lebron, Top Ten, Mount Rushmore, Sales Pitch Shot Clock and more) The goal will be to laugh, learn and hopefully come together to achieve the common goals of: - Improving the future relationship between digital sales vendors and healthcare leaders - Helping provide tips and advice for a future generation of sales and healthcare leaders - Advancing the mission of improving healthcare for all (Patients providers, caregivers)

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Inside: The Digital Health & Sales Locker Room

Marketing Episode Part 2: Brittney, Pack Health and Doug, HealthTech Content

April 21, 2023 • Josh Pappas

Part 2 Episode features Brittney Vigna Wysong Director of Marketing Pack Health, A Quest Diagnostics Company, and Doug Pohl, Founder & CEO of HealthTech Content!

Brittney Vigna Wysong Director of Marketing at Pack Health, A Quest Diagnostics Company

She oversees all of Pack Health’s external marketing for B2B and acquisition channels. Before joining Pack Health in 2019, Brittney worked in the higher education space designing collegiate health programs and marketing campaigns for college students. Brittney is a graphic designer by trade and has experience building, managing, and growing brands. She received her Bachelor of Arts in Communications and Master of Public Health from the University of Missouri – Columbia.

Pack Health, A Quest Diagnostics Company is an evidence-based patient engagement platform that changes health behaviors to close gaps in care and improve outcomes. The high-touch engagement model is proven to increase care access, improve patient centricity, and reduce costs. Pack Health comprehensively addresses chronic conditions, comorbidities, social determinants, and barriers to drive results across industries, including life sciences, health systems, health plans, and research. For more information, visit www.packhealth.com.

Doug Pohl, Founder & CEO of HealthTech Content

Stumbled into a med device marketing role about 10 years ago and never looked back.

He founded HealthTech Content to help passionate innovators develop the messaging and marketing assets that will help their businesses grow. We save them years of wrong turns and dead ends, so they can have a bigger impact, faster. While we happily work with companies of all sizes, our expertise best resonates with those who recognize the need and importance of developing a genuine connection with their audience.

Segments

Intros
Patient/ Clinician Impact: Panel shares the most memorable patient story or clinician impact story of how marketing impacted the frontlines of healthcare
Top Ten & Bottom Ten: Best and Worst Stories of all time collaborating and working with sales
Math Time: KEY metrics that define success in your marketing role
Tech Booster: Marketing tool our panel couldn’t live without/ or your favorite new tool you have discovered)
Quick Plug: Pack Health, A Quest Diagnostics Company & HealthTech Content

Make sure to connect with Brittney and Doug and follow Pack Health, A Quest Diagnostics Company and Healthtech Content on Linkedin!

Please make sure to Comment, Rate, and Review!

Connect with me on Linkedin or visit the website for more Podcast + Sales Resources

Host: Josh Pappas Director of Sales Tendo