Inside: The Digital Health & Sales Locker Room

Host: Josh Pappas (Director of Sales Tendo) Conversations with leaders from both the healthcare system space (providers, executives) and the digital health sales space. Guest will share stories, perspectives, and experiences into the relationship of selling into and being sold technology in the healthcare world. The “twist” will be bringing these guests into the “digital health” locker room where the topics will be focused on the intersection of healthcare and sales but all the topics will have a little sports theme (MJ vs Lebron, Top Ten, Mount Rushmore, Sales Pitch Shot Clock and more) The goal will be to laugh, learn and hopefully come together to achieve the common goals of: - Improving the future relationship between digital sales vendors and healthcare leaders - Helping provide tips and advice for a future generation of sales and healthcare leaders - Advancing the mission of improving healthcare for all (Patients providers, caregivers)

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Inside: The Digital Health & Sales Locker Room

SaaS Influence & Marketing Episode: Zoë Hartsfield, Swantide & Chris Cunningham, Click Up

April 25, 2023 • Josh Pappas

I welcome Zoë Hartsfield Head of Marketing & RevOps Evangelism, Swantide and Chris Cunningham , Head of Influencer Marketing / Founding Member of ClickUp to the Podcast!

Zoë Hartsfield, Head of Marketing & RevOps Evangelism for Swantide

Zoë is on a mission to demystify the world of tech and help as many young professionals architect the career they want within it. By creating FREE education through social media and sharing my personal experience of success and failure as I architect the career of her dreams. She has 39,000+ followers on Linkedin!

Swantide helps the fastest-growing companies design, build and manage their GTM tech stack. Founded by Taylor Lint, formerly of Replica and LinkedIn, Swantide accelerates go-live timing, scales GTM engines more efficiently and unlocks better visibility and accuracy for revenue teams. Swantide is backed by Menlo Ventures, Scribble Ventures, Neo, Village Global and Burst Capital.

Chris Cunningham Head of Influencer Marketing / Founding Member of ClickUp

As Head of Influencer Marketing, he’s responsible for:

- Finding creators who best represent ClickUp
- Growing long term meaningful relationships with Thought Leaders
- Creating content for social media and ads
- Driving new users to the platform via social media
- Empowering creators to use ClickUp
- Discovering new creative ways to show off our platform

ClickUp is trusted by millions of users and over 100k teams at the world's best companies like Google and Nike.

Save time with the all-in-one productivity platform that brings teams, tasks, and tools together in one place. ClickUp is one app to replace them all, the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.

Podcast Segments

Intros
End User Impact: Share the most memorable impact story of how marketing impacted a customer
Top & Bottom Ten: Best and Worst Stories of all time collaborating with Sales
Math Time: What are 1 or 2 of the KEY metrics that define success in your marketing role
Predictions: Predictions for future of marketing (AI, ChatGPT)
Quick Plug: Swantide and ClickUp

5 Actionable Takeaways

Don't let past perceptions of your abilities limit your potential (Example Writing)
"Layup" Play for potential customers
Being scrappy and proactive can lead to unexpected opportunities that can benefit your customers and your business
To achieve alignment between sales and marketing teams, focus on revenue as the end goal rather than lead generation metrics only
To maximize your influence and reach, create meaningful and authentic content where your prospects are already spending time, such as LinkedIn or industry communities

Make sure to follow Zoe on LinkedIn, YouTube (@nottoocorporatezo), TikTok & IG (both - @nottoocorporate), and at

Please make sure to Comment, Rate, and Review!

Connect with me on Linkedin or visit the website for more Podcast + Sales Resources

Host: Josh Pappas Director of Sales Tendo