Podcast: Harnessing The Power Of AI And Human Connection

Blending artificial intelligence with the power of human connection is the topic of a new book by trainer and coach Ron Vaimberg.

Vaimberg specializes in rapid and long-term origination growth, and “The Purchase Shift: Winning Agent Relationships with Authentic Connection & AI” was written for mortgage professionals to provide a clear path for maximizing reach while using the latest technology.

He recently sat down with The Mortgage Note to talk about the latest trends and offer advice for loan originators.

Vaimberg said the average originator is not using AI as much as they can to make their lives easier and more productive. There are programs that can connect to social media feeds, read other people’s posts, and create a dialogue, for example.

When it comes to making sure that interaction is authentic, Vaimberg advises originators to be careful because these tools are not something professionals can set and forget.

"I've been tiptoeing very cautiously into anything like this because I have found that AI across the board still can't speak like me. I've tried training it to speak like me," he said.

"I've made some progress.  But it's becoming easier and easier to detect what's been written by AI. So that's where the authentic communication comes in."

Vaimberg said customization is key, and an area where most originators can improve. He said the majority of AI users don’t take the time for customization because it requires additional effort. That’s a mistake.

"The less effort someone demonstrates that they're making to communicate, the less credibility they're going to have, and the more noise is going to be around. I'm seeing this noise grow exponentially," Vaimberg said.

Vaimberg said he never sacrifices quality for quantity and advises others to do the same if they want to stand out in today's market.

"I feel that the more we trust AI, the less we're going to be able to differentiate ourselves. And the less we can differentiate ourselves, the less of a competitive advantage we're going to have in an industry that is highly emotional," Vaimberg said. 

When it comes to ways AI can make an originator’s life easier behind the scenes, Vaimberg said using summaries from Zoom and other services is helpful.

"I encourage every loan officer or everybody, whenever you have a chance, if you're in a meeting, use a note taker and/or summary," he said.

Newer phones are also offering the ability to record and transcribe calls and that can be beneficial as well.

According to his website, Vaimberg has played a role in transforming the careers of over 200,000 originators throughout the United States, Canada, and Australia with his in-person and virtual success programs Purchase Mastery, Elite Originator, and the enhanced LOMastery.com platform.

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