Be S.H.E.
Are you ready to Be S.H.E.? That's Be Seen, Be Heard, and Be Empowered! I'm Heidi Schalk, Business Strategy Coach, welcome to the Be S.H.E. podcast. Each week, I'll be sharing tips and strategies to help you increase your visibility, amplify your voice, and take control of your life and business. We'll cover everything from personal branding to marketing, networking, public speaking and leadership. I'll also be interviewing successful women who have made their mark in their respective fields and are on a mission to make a positive difference in the world, so you can learn from the best. So, if you're ready to step out of the shadows, make your voice heard, put your stake in the ground and take charge of your life, then tune in and subscribe to the Be S.H.E. podcast. I’m excited for you to join me!
Be S.H.E.
Ep. 104 Redefining Beauty Without Plastic: Inside the Future of Haircare w/ Kate Assaraf
What if luxury haircare didn’t have to come with plastic, greenwashing, or exclusion?
In today’s episode, we’re joined by Kate Assaraf, founder of DIP, a sustainably forward haircare brand redefining beauty with plastic-free shampoo and conditioner bars that actually perform.
Kate shares her journey from years in the beauty industry to creating a product she couldn’t find anywhere else: salon-quality haircare that honors both people and the planet. We talk about her lifelong love of hair, the problem with “eco” products that forget performance, and how DIP is empowering women-owned refill stores across the country.
From honest marketing to conscious consumerism, this conversation will change how you think about beauty, sustainability, and what innovation really looks like.
Kate Assaraf is the founder of DIP, a sustainability-forward haircare company redefining beauty without plastic or pretense. After years in the beauty industry, Kate saw how marketing excluded real women and greenwashed the truth—so she created DIP to do things differently.
DIP makes salon-quality shampoo and conditioner bars that are plastic-free, travel-ready, and built to last. But more than that, it’s a brand with a mission: empower small, women-owned refill stores across the country to thrive. Kate’s 7-figure business doesn’t rely on Amazon or big box retail—instead, she invests directly in Main Street. From funding store build-outs to launching exclusive local-only scents, Kate is proving that sustainable beauty can be good for people, the planet, and your profit margins.
Named NJ Mompreneur of the Year, a Forbes Council Member, and Oprah’s 2025 #1 Pick for Curly Hair, Kate is a fierce advocate for small business, honest marketing, and conscious consumerism.
To connect with our guest, click on the links below:
Website: http://www.dipalready.com
Instagram: http://www.instagram.com/dipalready
Connect with me:
Instagram: https://www.instagram.com/heidischalkcoaching
FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders
Spotlight to Scale: https://www.spotlighttoscale.com/blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/
Ready to grow your biz: scalewithheidi.com