Discover the art of cookbook creation with JOÏ The Cookbook Podcast, where we share the creative journey behind JOÏ: Baking and Photographing Northern European Pastry. Whether you're an aspiring cookbook author, a food content creator, or simply a lover of pastry and photography, this podcast is your backstage pass to the process of bringing a cookbook to life.
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Cyntia Apps is a commercial & food photographer from Panama, based in the San Francisco Bay Area. She specializes in brand elevation services for businesses through compelling & visionary storytelling. Cyntia is the co-author & photographer of JOÏ: Baking & Photographing Northern European Pastry.
Joanna Struiksma-Facey is a Dutch/British design consultant and self-taught baker. In collaboration with Cyntia Apps, she has compiled her recipes from her childhood in the Netherlands and Scandinavia into a cookbook “Joï: Baking and Photographing Northern European Pastry”, with the goal of inspiring people to enjoy pastry the way people do in Northern Europe. Through great design, detailed instructions, personal storytelling and clever use of multi-media, Joanna makes baking pastry an un-intimidating, multi-sensory journey.