Show #47 featuring The Godfather of Tours & Activities - Rod Cuthbert, founder, Viator

The god-father of tours and activities, Rod Cuthbert, joined Experience This! hosts Lori Timony, Bruce Rosard and Christian Watts on the most recent Experience This! Travel show. What a pleasure to share stories with "the man, the myth, the legend"! Rod shared his amazing founding story and how Viator was created as a spinoff from a failed Sabre Corporation project (good thing for Rod). He gave a lot of credit to Dominique Exmann who pioneered the rollout of Viator-branded, exclusive 'Skip the Line' access and VIP experiences at iconic sites including Musée du Louvre (Louvre Museum) Vatican City State Colosseum, Eiffel Tower and more that led to their leadership position in the market, and the acquisition by Tripadvisor (and compared that to what GetYourGuide and Klook are doing to catch up by raising almost $1B each!

We discussed open marketplaces (like the current Viator) compared to curated sites like Civitatis and Headout. We talked about bootstrapping compared to seeking VC funding and Rod's really interesting comment about the value of having professional investors and the experience they bring. Of course he mentioned our mutual mentor and good friend, the late, great, Philip Wolf, founder of Phocuswright, one of the most innovative thought leaders on the intersection of travel and the internet from the early '90s, and the impact he sees with our creation of Arival. 

Fascinating show, thanks Rod!

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