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The Marketing for Health Coaches Podcast
Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/
The Marketing for Health Coaches Podcast
#69: Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients
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Amy Lippmann
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Episode 69
You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky.
During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche.
In this episode you’ll discover:
- An example of a niche that’s too narrow, and how to easily expand it to make it more compelling
- An example of a niche that’s unclear and vague, and how to make it specific and compelling
- Why some niches make it very challenging to get clients
- How to avoid using jargon that makes it challenging to get clients
- The downsides of using weight loss as a niche
- How to craft a talk for your niche
Links/Resources mentioned on the show:
“5 Clients in 30 Days” Step-by-Step Action Plan