#97: When It’s Not About the Kale: Coaching Clients Beyond Food Struggles Artwork

The Marketing for Health Coaches Podcast

Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/

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The Marketing for Health Coaches Podcast

#97: When It’s Not About the Kale: Coaching Clients Beyond Food Struggles

July 01, 2025 • Amy Lippmann

You know that moment in a session when a client says, “I hate my body at this weight—and most of all, I hate how it feels.”

And inside… you freeze.

Because you know it’s not about kale. Or salads. Or another meal plan.

But you're stuck thinking:
👉 How do I meet them in this vulnerable moment?
👉 What do I say that actually helps—without repeating advice they’ve already heard?
👉 Where are the coaching tools that actually get to the root?

In this episode, I talk with Katie Hegg, a Functional Medicine Certified Health Coach, who was once in the same place, loving her work, but unsure how to guide clients through body image and deeper emotional struggles.

She shares how everything changed after implementing the Done-for-You Intuitive Eating Program, and how it gave her the confidence, structure, and tools to finally support her clients at the level they truly needed.

You’ll hear how Katie:
💬 Found the words to address the “elephant in the room”
💡 Saw major shifts in her clients within weeks
📈 Filled her group program and signed 3 private clients
🎯 Transformed her coaching confidence

If you’ve ever thought, “I want to help my clients emotionally, but I’m not a therapist…”—this episode is for you.

Doors open July 9th for our Done-for-You Intuitive Eating Program — complete with:
✔️ A Done-for-You Private Coaching Program
✔️ A Done-for-You Short Group Program
✔️ 6-Week Coach Like a Pro Live Training Intensive

✨ Join the Waitlist here to get early access + a time-sensitive bonus.

Links/Resources mentioned on the show:

Have questions about Intuitive Eating? Click here to send me a DM or email me at support@marketingforhealthcoaches.com.

About Katie Hegg

Katie Hegg is a National Board Certified Health & Wellness Coach and a Functional Medicine Certified Health Coach with over five years of experience. She blends her passion for nutrition, movement, and lasting behavior change to empower clients on their journey to real wellness.

Katie’s approach is deeply informed by her own health journey, which includes overcoming disordered eating, managing an autoimmune condition, and healing from athletic injuries. Through those experiences, she learned the power of having skilled, compassionate support—and now offers the same for her clients.

Her mission? Helping others align their daily habits with what matters most, so they can thrive in body and life.

Katie’s website