Social University

YouTube 101: A Beginner's Blueprint

Caryn Terradas

YouTube is more than just a video-sharing platform; it’s a critical tool for building connections and driving business growth. With over 1 billion hours of content watched daily, it’s the go-to platform for authentic engagement, brand visibility, and sales conversions. In this week’s episode, we dive into the essentials of setting up and optimizing your YouTube channel.

In this episode, we cover:
00:32 The Power of YouTube as the Second-Largest Search Engine
01:12 Key Stats That Make YouTube an Essential Marketing Tool
02:15 How to Create a Channel That Stands Out
03:08 Optimizing Titles, Descriptions, and Tags for Maximum Discoverability
04:18 Designing Eye-Catching Thumbnails to Attract Viewers
05:00 Crafting Calls to Action That Drive Conversions
06:24 Tips for B2B Success Using YouTube for Research and Decision-Making
08:36 Building Longevity with a Consistent YouTube Strategy

If you’re ready to harness YouTube’s potential for your business, this episode is your step-by-step guide. Next week, we’re diving into fresh strategies for July—don’t miss it!

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Membership Program: Social University
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