In this week’s episode of What’s Up Wednesday, we’re debunking the top social media myths that hold businesses back. From thinking social media is free to believing more followers equal success, Karen shares practical advice and team w...

Turn Followers Into Clients Without Being PushyIn this week’s episode of What’s Up Wednesday, we’re sharing how to turn social media followers into paying clients—without sounding like a walking sales pitch. Learn why building t...

Make your marketing work harder with calls to action that actually get results!In this week’s episode of What’s Up Wednesday, we’re diving into how clear CTAs guide your audience, boost conversions, and turn followers into custo...

Stay ahead on social media in 2025 with content that makes people stop scrolling!In this week’s episode of What’s Up Wednesday, we’re breaking down 10 strategies to grab attention fast—from irresistible hooks and d...

Stay on top of social media in 2025 with the latest trends you need to know!In this week’s episode, we dive into 11 current trends shaping the social media landscape—from the dominance of short-form video and the power of storytel...

Creating fresh content doesn’t have to mean starting from scratch. In this week’s episode, we’re showing you how to make the most of what you already have by repurposing your best content into multiple posts across platforms. Whether you...

Content burnout happens to the best of us. In this week’s episode, we’re diving into what to do when you’re out of ideas, out of energy, or just plain overwhelmed. Whether you're facing writer’s block or feeling uninspired, these practical tips...

Social media never sleeps—but you should. In this week’s episode, we explore how to step away from your business and still keep your content running smoothly. Whether you're heading out for a long weekend or an extended break, these pr...

YouTube is more than just a video-sharing platform; it’s a critical tool for building connections and driving business growth. With over 1 billion hours of content watched daily, it’s the go-to platform for authentic engagement, brand visibilit...

Live video streaming has emerged as the most powerful engagement tool in social media marketing, delivering unprecedented connection and conversion opportunities that businesses cannot afford to overlook. With 80% of consumers preferring live v...

Short-form video has revolutionized social media marketing, becoming the critical content format that businesses can no longer afford to ignore. Whether you're running a small business, managing a nonprofit, or building a personal brand, master...

Video content has become the undisputed champion of digital marketing across every platform, consistently delivering superior results compared to static images or text-based content. Whether you're running a small business, managing a nonprofit...

Social media consumption can become an endless cycle that drains creativity and mental energy. But what if you flipped the script and chose to create before you consume? Intentional creativity offers a powerful antidote to digital overwhelm, pr...

Social media comparison is silently wreaking havoc on mental health through FOMO—Fear of Missing Out. If you've ever felt inadequate after scrolling or compulsively checked your phone despite knowing nothing new awaited, you're experiencing a v...

Social media is a powerful tool—but it can also become a toxic habit. If you’ve ever felt drained after scrolling or anxious about keeping up, you’re not alone. Recognizing and addressing unhealthy social media behavior is key to protecting you...

May is Mental Health Month and we’re diving into how digital life impacts emotional well-being—especially for small business owners, social media managers, and anyone spending a significant amount of time online. One of the biggest challenges i...

There’s truth to the saying, “clear space, clear mind.” For many of us, the state of our workspace reflects our mental state. When stress is high, clutter tends to build. But when our space is clean and organized, we feel more in c...

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that

Many small business owners treat their website as a one-and-done project. But just like your physical office, your digital storefront needs regular attention to stay effective. Industry standards suggest updating your content at least monthly w...

This Spring, we're diving into "spring cleaning" for your business. Today, we're tackling your marketing strategy. Over the next few weeks, we'll also be decluttering your website, social media, email marketing, and even your physical workspace...

As we continue celebrating Women’s History Month throughout March, we’re diving into a topic that resonates with so many women in their professional journeys: imposter syndrome. It’s that nagging feeling of not quite belonging, of being a f...

Mentorship stands as a beacon of hope and a powerful tool for empowering the next generation of female leaders, especially within the dynamic field of marketing. This blog post delves into the transformative impact of mentorship to highlight it...

This month, we’re celebrating Women’s History Month with a series of discussions on impactful female figures and topics. Today, we’re diving into women who changed history, focusing on remarkable women from Alabama and groundbreaking figures in...

In honor of Women’s History Month, we’re shining a light on incredible women-owned businesses right here in Birmingham, Alabama. This month is dedicated to celebrating women who have shaped history, are leading the charge today, and mentoring t...