Western Life & Style Trailblazers

Join us on Western Life & Style's Trailblazers Podcast, a business podcast focused on the western industry hosted by Emmy Award winning TV Personality and brand owner, Ali Dee, and Nicole James, a western business owner and master of social media and sales. Each episode we sit down with successful professionals in the field to learn about their careers, businesses, and the lessons they've learned along the way. From ranching and farming to fashion and rodeo, our guests come from all corners of the western industry to share their stories and advice on what it takes to thrive in this unique and dynamic market. Whether it's uncharted challenges or outstanding triumphs, these trailblazers offer valuable lessons for anyone looking to blaze their own path to success. If you're just starting out or looking to take your career to the next level, Trailblazers is the perfect resource for anyone wanting to make their mark in the western world. Tune in and join the conversation on Trailblazers.

Podcasting since 2023 • 18 episodes

Western Life & Style Trailblazers

Latest Episodes

Ep 17: Rooted In Grit: Judy Wagner’s Journey

A ranch kid with eight siblings. A marketer without a formal degree. A leader who turned Western heritage into living, breathing brand love. Our conversation with Judy Wagner charts a path powered by grit, purpose, and the kind of storytelling ...

November 13, 2025 • 29:33

Ep 16: From Small-Town Indiana to Shaping Western Sports: Jenna Morr on building brands, athletes, and a movement

A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten...

October 16, 2025 • 30:31

Ep 15: Interview with Cowgirl Cait: Saddle Up for Second Chances

The power of defying expectations runs throughout Cowgirl Cait's Oponski's blood. As a first-generation cowgirl who built a horse rescue from scratch, Cait demolishes the myth that you need generational knowledge to make an impact in the Wester...

August 28, 2025 • Season 1 • Episode 15 • 34:17

Ep 14: Interview with Amanda Haradon - The Neon Cowgirl

When Amanda Neon Wrangler first attended NFR in 2017, she had "no fashion sense" by her own admission – just a barrel racer who threw on whatever was comfortable. Fast forward to today, and she's transformed into one of the most recognizable fa...

August 21, 2025 • Season 1 • Episode 14 • 42:50

Ep 13: Interview with Lorinda Van Newkirk: From Ranch Life to Retail Success

Discover the inspiring journey of Western fashion trailblazer Lorinda Van Newkirk in this captivating conversation about authenticity, entrepreneurship, and evolution within the Western industry.

July 17, 2025 • Season 1 • Episode 13 • 36:48

See All Episodes