Western Life & Style Trailblazers
Western Life & Style Trailblazers
Interview with Lorinda Van Newkirk: From Ranch Life to Retail Success
Discover the inspiring journey of Western fashion trailblazer Lorinda Van Newkirk in this captivating conversation about authenticity, entrepreneurship, and evolution within the Western industry.
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Hello, welcome to the Western Life and Style Trailblazers podcast. It's me, allie D, with our co-host, nicole Nava-James, and today we are so excited to welcome to the podcast Lorinda Van Newkirk, who is just one of the most incredible faces when it comes to everything Western related. So welcome to the show first of all. Thank you. Thank you for having me. So I feel like we could probably talk for a zillion hours, but we probably just have about 20 to 30 minutes to kind of really just go through all the incredible ways that you've impacted the Western world.
Speaker 1:But first I'd love to just kind of start off with have you always been like a Western gal? Was this something that you were brought up in the Western community, or did this just kind of become part of your career?
Speaker 2:How did it all begin. No, I have grown up in it my whole life. My mom had me showing horses the minute I could sit up in the saddle. So that part of my life, 100%, has been since the day I was born. I mean horses, cattle ranching. So my whole life I have been in the Western industry. There were times in my life I didn't want to be in the Western industry because, as anybody that's grown up in this lifestyle you know, trips to Disneyland and all those sorts of things either didn't happen because water tanks were broke or pipes, or cattle getting out or sick horses. So there was a time in my life where I didn't want to be a cowgirl at all and then I you know, of course knew that this is the best way to live anyway. So we're back in it again.
Speaker 1:Funny because I think just to add on to your point we feel like the ranch life and the cowgirl life is just the ultimate freedom, but at the end of the day you are tied down to your ranch, like I just went on my first vacation ever last week and I don't know how we managed to do it, but we had, I mean, we have like a hundred bucking bulls on our place, bucking horses, all the things, and you just, especially in the summer it's like the water and all the nerves worrying about that.
Speaker 3:So everyone thinks, oh, living this on the ranch is going to be so freeing and it's like, well, actually you can't, you can never leave, like literally never leave, unless you like have somebody you trust there, but like no one does it as best as you and your family do it, you know no, and even if you have people there, it still happens.
Speaker 2:You know, no, and even if you have people there, it still happens. You know when you go to leave, something terrible, like just some, you know it's just Murphy's law. Not that I'm being a Debbie Downer, but all you people getting ready to be ranchers and buy your big ranch, get ready, you're never leaving again.
Speaker 3:So funny. So with that, so you are in, you are already immersed in the Western world, which is so awesome. How did you become a part which we already know but you can tell our listeners? How did you begin your journey in the Western fashion industry? Because I mean, you know Allie and I have been, you know market, dallas market, and we know you're involved in the whole Dallas market, wesa, everything mode. So tell us a little bit how you started that whole journey.
Speaker 2:Well, as a teenager I loved working retail. I loved merchandising, I loved being in the stores. I loved Rocky Mountain Jeans and the Ropers, and you know I'm from that era. And in college I worked in Western stores and was like the number one salesperson and just. I've always been a creative person so I used to make things and sell them when we go to horse events. I'm you know, I'm very business minded but also very creative. So just going through life and having real jobs and going, I don't want a real job, I want a job that I want to decide what kind of job I have. So that's kind of what led to being in the industry.
Speaker 2:I started on the retail side. I loved buying products, reselling them, connecting with customers. Then that merged into being a buyer. I was a buyer for Tuskegee's for many years until we did the big store that you guys know today. And in the midst of that, that's when Gypsy Soul all started. So that was growing. They needed more and then Gypsy Soul started getting its legs. So I had to ultimately make a decision of do I work for Teske's and be a buyer which was an amazing job or just continue on into the wholesale industry and so that's a little bit about what Gypsy Soul is for our.
Speaker 2:Yes. So people don't know, because now it's super old, because people will be like I think my grandma used to yes, because it ended.
Speaker 2:It ended in 2015. So Gypsy Soul I was the Neiman Marcus of the bling Swarovski covered flip-flops and Gypsy Soul was the very first company that ever even made the crystal flip-flop craze. And then then everything you know after what's still around is the copycats, or you know which. No, no shame in any of that. All great ideas come from another idea, but we were the first and the most expensive Swarovski covered flip-flop company, which people thought I was insane when they started, at $69.99 and $99. And when the company ended, we had flip-flops anywhere from, on average, $500 to $1,500. And our average customer owned 46 pair.
Speaker 3:Oh my gosh, well, look at you and so that is kind of obviously how you began your journey. And then now you are known for that is kind of obviously how you began your journey. And then now you are known for I know everybody currently knows you for Lucky Chuck right, yes, yes, the socks.
Speaker 2:So if you can tell us a little bit about that as well, yeah, socks.
Speaker 3:It's a sock company, but a Western and amazing sock company. So if you can dive in on how you even, how did that even start?
Speaker 2:So I'm a huge sock snob so I've wore Smartwool, Bombas, Stance. I mean all the great, there's great sock companies out there but nobody makes a true Western boot sock. And when we think of a true Western boot sock we think of those big, thick white socks in the boot aisle in a Western store that come in a pack and they're just, they're gross. You know no offense to that, that's their jam. So I just wanted to make something that wasn't too thick, not too thin, had great colors, great. You know from my gypsy soul days, people love to be inspired, they love bright colors, they love fun things. So I wanted to put that into a sock. And then I wanted the sock to be specifically made for people that actually are in their boots all day long, sweating that, the sock not falling down, the wear and tear on it Every time. We wash our socks a lot and we're in them and wearing them and on our feet. So as you wash the sock it actually gets better. I mean eventually, yes, it wears out, but the more you wash it, the better the fabric and the fibers feel on your feet. I chose hemp because hemp yarn is stronger than wool and a lot of people have weird thoughts about wool. So that's, I wanted to stay away from that. And my new ones that are coming out this fall have a amazing cotton tin cell that the one that it's like every generation. Every year I step up my game, so people are like, oh my gosh, these are even better than the last ones.
Speaker 2:But I wanted something. I wanted people to feel like they are part of a community. Every morning when they got dressed, and even if you know you have a sucky job, you're at a bad point in your life, you kind of feel alone. I want you to be able to put on a pair of lucky checks and think, oh my gosh, I'm putting on my lucky socks. We all want lucky socks and I have a community of people standing with me every day, and God is standing with me every day when I pull these socks on, and it's just. You know, it's a little something just, for not everybody has a cheerleader or a significant other that supports them, or a best friend that sees who they really are, and so through the I mean socks are. I haven't met one person that doesn't love of a great pair of socks.
Speaker 2:So, it brings a smile. It brings a smile to people's face and then to actually think I have on my lucky socks every single day of the week.
Speaker 3:I love that so much.
Speaker 1:Yeah, I know, and I'm the same like socks. I'm the same way. I like have my few pairs that I'm like I don't know what's so magical about these few pairs of socks, you know, like my little-.
Speaker 3:You are picky about your socks Like you're picky about your socks, like you're picky about yes, you know this about me.
Speaker 1:Yeah, because sometimes socks are too tight. I hate socks that are too tight or too thin or yeah, I could get into a we should have a whole conversation about. So we need some lucky touch.
Speaker 2:Yes, we can, we can take care of that. Yes, I know I should have sent them to you guys before we started.
Speaker 1:Yeah, yeah, we'll have to show them on our social media. Be like we got our socks Right.
Speaker 3:So I'm sure you've seen like Allie and I are like usually like we're huge Dallas market people. We're like what's this life and style Like from her brands? She has numerous brands that she shows there. We have our showroom there, so you are very involved in Dallas market.
Speaker 2:So tell us a little about you know Lucky Chuck's being there and what you do at Dallas market as well.
Speaker 3:Cause we see you roaming around, roaming the halls. I really don't want to roam at all.
Speaker 2:I want to be my horse. Yes, so I launched Lucky Chuck excuse me, launched Lucky Chuck in October of 2020. And really with this company I kept saying I don't want to have to be at market, I don't want to have like all the things I didn't want to do. I wanted to keep it simple here. I'm a huge person that low overhead is key, especially when you're bootstrapping or grassrooting a new company. So I was just like kind of anti all that with because of how much I did with gypsy soul and the other brands, uh. But then it came apparent to me you have to have exposure, you have to be in front of customers and that's where they go, no matter how much you call them, send them postcards, all the things. You have to be in front of them, uh. So I got an opportunity to go in a showroom on the seventh floor with Davey, with Turquoise Haven, and that was fantastic. We. That really gave me some legs, great cash and carry exposure. And now I've moved up, I'm splitting a showroom with Shea Durfee, with Shea Baby, on the 14th floor, which is the Western floor, with you know I love being up there, the energy during WESA market and just being in the on the Western floor, it's fantastic. I'm, then, also moved.
Speaker 2:Melanie is a good friend of mine and she's partnered off and on with Lynn that owns embellishments on the seventh floor, and Melanie and I both show together, which is we've known each other 20 some years, and so she was like, how about she has she makes jewelry and does some really cool things. So, um, she's actually gonna cash and carry, continue to cash and carry this the socks on the seventh floor for me. So that is great. Um, but I am now a WESA board member and so that's been exciting to see. I didn't know that. Yes, so I got voted in in January. Yeah, like, what month is this? I think yes, so I'm a WESA board member and it's definitely awesome to be serving on the board, but it is challenging because you know you're trying to make, help, make decisions for to benefit the Dallas. You know everything with the Dallas market and the people that are a part of WESA. So that's been interesting and a learning curve on all of that. But I do feel like there's a lot of people more owners of companies need to serve on the WESA board because it's a lot. You know there's reps that we just need more of a mix of everything.
Speaker 2:And then I am a true believer If you don't like something, then actually do the work and do something about it. Quit complaining about it and the saying you know I have I do a true believer If you don't like something, then actually do the work and do something about it. Quit complaining about it and the saying you know I have. I do a lot of consulting and I have a lot of people ask should I get a booth at market or should I find a showroom to be in? Or you know it's so expensive and they are there and they think they didn't get enough customers. Do is it are, they are there and they don't. They think they didn't get enough customers. And I'm just a huge believer in you have to work just as hard as the dallas market is working or you guys are working to promote your showroom. That people and even me as a brand, it's 110. My job is, it is your job and is it the dallas market and the wisa for all of us to promote our brands to get people there.
Speaker 3:Amen yes.
Speaker 2:I'm like it costs a lot of money for that building. That's. All you're paying for is space, yeah. We know how hard it is yes, it's a lot of work. Yes, it's a lot of work to get customers in there. And even if you get them in there, that doesn't mean they're going to pull their credit card out and write an order.
Speaker 1:I guarantee that I would love to hear your thoughts on this. Do you feel like, because Nicole and I talk about this a lot, but do you feel like the Western community is a little bit behind in terms of marketing and social media and kind of you know, really understand how the industry was so traditional in, you know, like going door to door to sell your brand, and then now how you have to really dive into this whole new era of online marketing and what is your stance on that? How do you feel the community is doing with that or where could we do better?
Speaker 2:Well, I do. I mean, of course, the Western industry does get stuck in tradition. They want to call it tradition and it's not. It's not progression. I mean, we can honor tradition but you need to be progressive and really a lot of brands have, they are doing what they need to do. I feel like social media they're doing great. They're coming at it at all angles. They're still respecting the stores that need a rep, that door to door, because there is some of that mentality. There is that mentality and that is a livelihood for a lot of my friends. They're still reps.
Speaker 2:But you know, zoom call. You know, instead of driving 400 miles, you can sell a whole line on Zoom. You don't have to. You know, go to the store and really what it's. I don't feel that it's really the companies. I feel it's a lot of. The store owners is where I mean I'm still getting accounts that I have to mail them an invoice or fax them an invoice. I'm like the minute we charge your card, you get an email. Well, I can't find it. It doesn't, it doesn't print off like a normal invoice.
Speaker 3:I'm like they all do run very differently the newer, the newer star owners, as opposed to you know the one in their town. Yes, yes, they haven't.
Speaker 2:Yes, and it's. It's crazy. Uh, I have a rep, I have three reps um and penny. My one rep that's on the east coast, her stores, I mean they are, mail me a check. I mean it's150. Just give me a credit card. You know they want to mail me a check. They want a printed catalog. I'm like you just click this link and go for it, yeah, and then yeah, and you know, and like I try to tell them okay, I can print this catalog for you, but three months from now it's out of date.
Speaker 2:We've sold out of those socks, they're gone. Like we sell out to the piece and they're. And I'm like if you just click the link, you'll know. So you don't send me an order of socks we're out of. You know we're wasting time. You know time is precious and being efficient. So I feel like to answer your question. It's a little bit of everybody and it's just we do.
Speaker 2:In the Western industry, you know, styles and trends stick forever. I probably could be still selling the wedge gypsy soul flip flop to a lot of people and I feel like even myself being so progressive sometimes it's a double edged knife or sword or whatever because I'm ready to move, change, grow, and I don't give products enough time or my customers enough time to be comfortable in moving into a product or an idea or something. But I feel like the number one thing as a business. You got to come at it at all angles. So, whether it's snail mail, e-blast, social media, picking up the, I mean I'm hiring. I just did that job posting for a remote salesperson on of the West, which I got over 230 applicants for that job from Jesse's yeah, that website looking for people. That is the best place to go for.
Speaker 2:I mean I'm, I will, I'm a promoter of her, I mean I'm a promoter of her website, but just I'm hiring someone. Literally old school pick up the phone and just call the customers what's working, what's not working, how can we do something better? Not even trying to sell, just how can we assist them? And so I feel like people. There's so much noise in the world, you got to come at it at all angles. There's not one right or wrong, it's all of it. Which is hard when you're I mean Allie, you know, I mean both of you know. No, I mean managing all that every day on your own is a lot.
Speaker 3:It's a lot. It's a lot. You have to trust the people you're working with, for sure.
Speaker 1:Yes, yes.
Speaker 3:We say this a million times, like when we co-own steps together and we're like you already know too much about me, so you're stuck with me for life because I can't do this by myself, it's too hard. So all of you who are doing it by yourself, like big props to you, because we, you know, she does things that I don't do and I do things that she doesn't do, because I can't imagine the one person doing everything like I would go mad, especially with, like, the retail wholesale world. Like, yeah, ali knows for sure, okay, her brands, she has many brands there as well, and it's hard yeah, no, you, I mean I have a whole team now.
Speaker 1:I just you know it's at some point you will lose your sanity if you don't start delegating and figure out okay, what am I like, what are my biggest strengths, and can I just focus on those, because those are probably going to move the business forward the most? And then things that I'm not good at, you know organizing, mailing orders, collecting money from people, those I can pass on to people who are really really good at that. And I think you know, obviously, lorinda, I'm sure that's you know same thing. I feel like you're probably someone who's good at everything I'm getting. You can nail every, every single job if you had to.
Speaker 3:But yeah, just, I mean, that's one of the you know, the hardest parts when you're growing and scaling and also the best parts when you're growing and scaling is realizing okay, I need to start handing off some things if I really want to and that's hard, that's hard for people to do and like it's only happened, like once, where I've had a client with my social media management company and I like had to tell them like I don't think you're actually ready to let go of your page, because some people just can't they can't whole thing and so if you can't delegate, that's like it's huge for you and I get it.
Speaker 3:It's their baby, you built it. You're the one that you know created this business yourself. So even like that to what you're saying packing orders are they packing it the right way? Are they calling people and talking to them appropriately, the way I would want to speak to them? Are they emailing appropriately? Like every little thing that you're delegating it like would drive you crazy for your control freak. And it's your business that you've built from the ground up.
Speaker 2:So that is huge. Well, and I think it's so important, when you do that shift from being, you know, bootstrapping all jobs to really stepping in, to being a CEO of your company and delegating, and the biggest thing is that, you know, is leadership, how are you leading your team and really training them and letting them understand? You know, I mean, I didn't do this in Gypsy Soul as good, but moving forward with this company, I mean I have detailed lists in Google Docs that you click on. It has an SOP, exactly how I want that job done. And then it's super important to me that we work together for a certain amount of time, we role play, whatever that is.
Speaker 2:So their language is my language. They know what I'm going to say about a sock. They know what is in the product. They know how I want our customers or our clients treated. So that is so crucial where I have fell short and assuming, when you hire someone and I see it with a lot of my consulting clients they just assume, because they hired this person and their resume looks beautiful, that they you can basically kick that football through the thing and here we go and that is not true at all. We just hired a new executive assistant for my husband for his landscape business and I told him I'm like she needs to be in the truck with you for two to four weeks every day. All day in the truck, in the truck, in the meetings.
Speaker 2:And he's like no, like two, three days Well, this is her third week in the truck with him. Like he's like, oh my gosh, you're right. I mean because this is a new he's never talk about control with this landscape business. I mean I get my head bit off about some stuff, but I'm here.
Speaker 2:But you know, you, if you, if you hire the right people and train them and actually set them up for success, and that's on, you don't? You know there's so many people that be they're a victim to the people, they're hot, they hire and it doesn't work out a bad employee. Most of the time you're not setting your employees up to be successful and then when you give them the control and then you pull it out from underneath them, and when they show up to work on Monday and then you went and did everything on the weekend yourself because you did it better, that is a huge slap in the face to them and what their value is. So it's just super important If your listeners are training people, looking to hire people or giving that control over you know you've got to set those people up for success or they need to be, like you said, realistic, if you're really ready to do that.
Speaker 2:And I mean I just brought in a CFO for Lucky Chuck and Van Garden in the last month and because I was in that mentality, I watch the numbers. I'm the numbers girl. I'm 50 years old. I don't look at numbers the way the person I brought in. He has his master's in accounting. His brain moves so fast. There's no like Lorinda get over yourself, you know, and he sees. I mean he runs me a cash flow report every month like things I haven't had in years because I don't have time. And as you get older and your children suck the life out of you and your children suck the life out of you, you've got to have those people. So it's hiring right and then delegating and training and expectations and being a true leader or CEO of your company.
Speaker 1:Yeah, so 1 million percent. I'm thinking about times where I've hired people and just thrown them into the fire and been like, okay, you know, here's, go for it, do your job. And it's like, okay, well, how could I expect them to be successful if I'm not going to be really training them really really well? And so that was definitely a good lesson. And, yeah, having those systems set up and having documents that they could go to and reference if there are any questions, to be like, oh well, actually there's this exact document that Lorinda created where I could go figure out this before you know, just having those systems in place and as like as a consultant now I know you know you've been doing business consulting what do you feel like Like? What is like one or two areas that you feel like people really struggle with when they first start working with you, or is there a few different things? Or is it kind of like everyone always struggles with X, y and Z, or what does that look like for you as a consultant?
Speaker 2:I feel like the biggest thing that I do is holding people accountable. People get lost in the week. I meet with them. Every other week we do a six month contract because I feel like that's what we need to really move the needle, and it's, you know, every every client is different, so we and we'll change our focus throughout depending on how quick, how accountable they are, but really they just get stuck. They don't know how to make a quick decision and that is the biggest thing.
Speaker 2:Like you know, you got to move and then, like I tell people, owning your own business is problem solving. You just got to know how to solve a problem quick and move on and if it's wrong, okay. Now you know you won't do that next time. We don't dwell on it. You know, sometimes it costs us money, sometimes it doesn't, but hiring me number one. We hope we don't make those big money mistakes because I've pretty much bought all of them and paid for them and have them on a shelf over there. You know and hire. You know helping them hire the key people. Or you know, being honest with them and being like you suck at your social media. I have a client right now that her god bless her. She has an amazing product, like she is. I mean so there is 90 of everything she has it together, but her social media sucks and her exposure and just confidence you know not having. Yeah.
Speaker 3:That's what we go in with by kind of the confidence.
Speaker 2:Confidence and so many entrepreneurs, ceos, whatever, how, whatever you want to call them were their lone wolves. So they think it's I, you know, it's only me, I'm the only one. Nobody understands. Or they don't have a community to really plug into or get a part of a community, or a coach or something, and so they're just making all these random decisions that they think, or not making any decisions. So basically, I am just holding them accountable.
Speaker 2:We're making decisions, we're moving, we're doing things, we're going, and then if we've got to hire, if we need to look at hiring someone for social media because I'm not doing that, I suck at it anymore yes, I'll do it. I mean so there's so many things we can move and do, and and then we got to look at you know, are they making money? You know, or, and got to look at you know, are they making money, you know? Or and that's the other thing, you know, like that, well, I really want the business to start paying for itself. I'm like, maybe, girl, the business is only two years old, that's not happening. All your money needs to keep going into this company. This is an investment. It's like building a house or whatever you're doing. So just getting them in that mindset and people. It's just crazy to me that we are fine paying thousands of dollars to go to college or take a class or whatever, but you won't hire someone like me or another business coach Like it blows my mind business coach, like it blows my mind.
Speaker 1:I just was thinking. I was on a walk yesterday and I was thinking to myself the exact same thing. I was like how is it okay to pay a college whatever thousands and thousands of dollars to learn random skills you'll probably never use in?
Speaker 3:your life, but when?
Speaker 1:there's someone out there who's done what you want to do and has built a seven-figure company and can show you the exact way. There's so much hesitation in that, and I think that that's just such a strange thing is mentors, coaches, business consultants are one of the most you know prized possessions that we have out there, because they've already experienced it. They could tell you the exact moves to make and people feel weird, like investing in themselves. At the end of the day, that's what it is. You're just spending money to learn how to become a better business owner, and it has to be more normalized because it is the way.
Speaker 2:Yes, Well, and that's what? Like, I charge $12,000 for six months. Basically, at the end of the day, $2,000 a month. Okay, even if you don't continue with me, that's $1,000 a month for the whole, like, let's just put it for the year. If you knew you were going to save $100,000 in mistakes, or $50,000, what is $12,000? You know a?
Speaker 3:lot of it is like an easy fix. So a lot of people have this mentality of like, okay, I started business, now I'm rich, I'm going to, I'm making my own hours and now I'm going to be rich because I started this business. They're not like thinking about how the business is, like how it works from the ground up, how you like you probably won't be able to pay yourself for years, for a while, and so you for a while, and it's how you know it goes. Like a lot of them don't think of that. They just think it's like an overnight easy fix and like it's a lot of research and work and you do have to outsource and talk to other people and like your guys's coaching businesses.
Speaker 3:Like you have to like do hire a social media manager. You know like there's yes, you're not going to be good at that. You really really have to pay attention and outsource that, because it's not going to be an overnight thing and you're going to be rich. You're not going to be good at it. You really really have to pay attention and outsource that, because it's not going to be an overnight thing and you're going to be rich and you're a business owner. I mean, it's not that simple.
Speaker 1:I have. I have two mentors like that. I pay thousands every month to help me grow my business. And you're a mentor, it doesn't end. There's always somebody out there that's going to be better at what you want to do or know how to do it better, or even just helping the mindset of someone who's trying to grow from like seven to eight figures and navigating that and what pieces of the puzzle need to come into place. And it's like, yeah, you can figure it out in years. Or you can pay somebody and you know time is money. You could pay somebody to teach you how to really develop the skills quickly. So you know exactly the moves to make.
Speaker 1:And I just think, if you're listening to this and you're a business owner out there and you feel stuck at all in any, you know, when you're first getting started, you have that scrappy mentality that we all know that really like takes us to the.
Speaker 1:You know it gets going and but then it comes a point where you're like in the middle and you're stuck and you're like, okay, I don't know what to do now to grow. I don't know what moves I need to make. And, like Lorinda was saying, oftentimes it's accountability and let's make quick decisions. Let's not make the mistakes mean anything, except it was just a little mistake and we move on and just you know, figuring out, okay, what would be a good person to help me get through this. There are so many great business coaches out there and mentors and courses and all the things. Just not being scared to invest in yourself because, listen, you did it when you were in college, whether you paid for it or somebody else did, or you have loans, and now it's like now's the big moves. Now is where the money really going to make a difference, when you invest in someone who's teaching you exactly what you need to learn.
Speaker 3:Right yeah.
Speaker 2:It's not any different investing in your body, the money women spend on their face, whatever that is you invest in your mental health, like that I don't even really like that, your mental health, but it truly is having that person that. So, when you lay your head on the pillow at night and stress is the biggest monster that can get out of control is knowing. You know what. Me and my coach have this figured out. We have a plan I'm going to get my three hours of sleep or whatever your magic number is, but you know that you have that person just to coach you along and to make you feel like you're not crazy for this idea of what you what, where you want to go. So I just it's, it's the like I. I'm non-negotiable.
Speaker 2:When people want to kind of say I don't know if I can afford it or I don't know, I'm like, well, you have no problem going to Starbucks every day. Like, invest in what matters, invest what's going to move the needle and make a difference in your life, and if that means giving up something else to have a coach or to grow your business, I mean I quit writing. For eight years I've sold everything I owned at some points in my life to make businesses work. You, you, you can't. You can have it all, just not at the same time.
Speaker 3:Yeah, I actually do believe that too. Yes, that is a good point. Oh my gosh, I feel like we could talk business forever. Yes, I actually do believe that too.
Speaker 2:Yes, that is a good point. Oh my gosh, I feel like we could talk business forever. Yes, I know, sorry.
Speaker 3:And you and Allie do have a lot in common. Yes, we do.
Speaker 1:Yes, well, I was just going to say if someone wants to work with you or shop from your brand, like, tell us all the ways that they can connect with you to make sure, because I know people right now are like oh my, you to make sure, because I know people right now are like oh my gosh, I need to hire Lorinda to help me.
Speaker 2:So lucky checkcom is where you can find the socks. On Instagram. It's lucky check brand because somebody randomly owns lucky check, so I can't get it, anyways, but that's here, nor here nor there. So, yes, lucky checkcom. And then if you're looking for me, I mean I'm everywhere on every platform Lorinda Van Newkirk or it's under Lo Van Newkirk, but my website's Lo Van Newkirk, because when you have a name Lorinda, that's different. And then the last name Van Newkirk. So we just people shortened it up for Lo. But that's the easiest way to find me Just Google me, I'll come up everywhere.
Speaker 2:I love it seeing you at what's that, what would be, oh oh yeah, oh yeah, yes, yes, uh, I actually amazon just dropped off. I finally allowed myself to buy new bar stools because I try to keep myself somewhat on a budget. You guys know how fun it is to get new stuff for the showroom oh yeah yeah, can we come up to your showroom and visit?
Speaker 3:Yes, Please come see ours as well. We're going to have mixers and stuff going on. We have our normal chaos.
Speaker 2:If we can connect.
Speaker 3:That would be so much fun to see you. I also wanted to say in person congratulations because you are one of our 30 over 30 winners. Yes, I know I think we're last say in person congratulations because you are one of our 30 over 30 winners. Yes, so huge congratulations to you. You are obviously huge influence in our western world, so obviously that award was, of course, awesome.
Speaker 2:Yes the buckles, the necklace, all the stuff.
Speaker 3:Thank you, yes so you're part of our western life and style family for life.
Speaker 2:Yes, that's right Forever.
Speaker 1:Yeah Well, thank you so much for joining us today. Yeah, Like Nicole said, I feel like we could talk to you forever about business. Maybe we could do lunch at market or something and just chitty chat and all the things. But yeah, again, thank you so much for joining us and guys, don't forget to follow her on her social media. If you need help with anything business related in the Western world, she is your girl.
Speaker 3:And try her socks yeah.
Speaker 1:Buy everyone socks in your family. All right, thank you so much.