Western Life & Style Trailblazers
Western Life & Style Trailblazers
From Small-Town Indiana to Shaping Western Sports: Jenna Morr on building brands, athletes, and a movement
A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten athletics and the Denver Broncos to PBR, Cavender’s, and now Teton Ridge, where she leads social and content across properties like The American Rodeo, the Arizona Ridge Riders, the Cowboy Channel, and Cowboys & Indians. The throughline is simple and powerful: authenticity scales, polish does not.
Follow us on IG here.
DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.
Hello everybody. Welcome to the Western Life and Style Trailblazers Podcast. I'm Ali D with me, the co-owner of Western Life and Style, Nicole Nava James. And today we have an incredible special guest that we have just been dying to talk to. So I'm so excited she's here with us. Ladies and gentlemen, welcome to the podcast. Jenna Moore's in the house. Yay! Hello, Jenna.
SPEAKER_01:Hello, ladies. Happy Monday.
SPEAKER_00:Happy Monday. Yes. If you guys don't know, we record our podcast every single Monday, which Nicole and I were just talking with Jenna, is always everybody's busiest day. But I'm gonna actually take fault for this one because it's the day that I have childcare. And so I'm like, we gotta just squeeze it in on a Monday morning and just do it. And then that way we can all, you know, continue on with our busy lives. And speaking of busy lives, Jenna, I don't know if there is a busier life person out there than you. So let's just bring you into the conversation here. So if you guys don't know, Jenna is truly a trailblazer in what she has done for um, gosh, just like the world of rodeo and bull riding and content creation and really bringing that forward. So I don't want to tell your story for you, but Jenna, tell us how you first got started in the Western world. Were you, is this something that you grew up in, or is this something that you just kind of stumbled upon, or how did you get your start?
SPEAKER_01:It honestly, it's kind of funny because I grew up in a very rural community, a town of a thousand people, small town girl from Indiana. My mom's side of the family um has a f has a family farm, but it was just not something I was super interested in. I had so many activities growing up with sports, and you know, I was a cheerleader and a dancer and all those things. So those were all my passion points growing up. So, you know, when I got out of high school, I I really I loved sports. I went to Michigan State. Um, I mean, at some point I was gonna be a doctor, an orthodontist, all these things. And then it kind of, you know, the world was like, you know what? You love sports so much, and you're such a passionate person, that's where you're gonna go into. Um, and so I worked for the athletic department in Michigan State. And so that was really the path I was going down. I decided I didn't want to, I didn't want to be a big kid yet and went to grad school um at Texas and got a uh master's degree in marketing and sports management there. So really my whole career was very like, I'm gonna go into marketing, social media. It was kind of when social was starting to be like a tool for marketing um when I got out of grad school, but it was really like sports, sports, sports. So I went and worked with the Denver Broncos, um, I worked in college, collegiate athletics, professional athletics. Um, I worked at IMG Academy down in Florida, um, which is the premier sports and boarding training facility um and high school, elementary school, middle school. Um, it's kind of like the Giuliata sports, we always called it. So I worked down there with a lot of, you know, athletes that were in high school at the elite level and now in the NFL, MLB, MBA, as well as, you know, a lot of teams would come train there. So it was a really cool, you know, a really cool space. And, you know, I had lived in Colorado for a while. So I wanted to get back to Colorado. Um, and I was ready for a career change just in terms of I was ready for the next step professionally. I was growing, I had kind of grown out of that position. Um, and a former colleague of mine had actually transferred internally from IMG Academy up to PBR, professional bull riding. And she was like, hey, we have an opening up here on the content and social side. Um, you want to get back to Colorado, it seems like a good, a good fit. And I'm like, well, you know, I've always lived the country lifestyle and the rural lifestyle. And so all those things kind of came together. And so I went up, I moved back to Colorado and started at PBR. Um, and that's kind of where this whole Western space kind of came to me. Um, my my love for sports kind of trickled into Western sports. And it was one of those things that, you know, as soon as I tell this to everybody, as soon as you kind of get in this space, you get hooked and you're just you're you you find people, you love the people, you love the sport, you love the lifestyle. Cause so much, those so those three things go together so um, so closely in this world. Um, and so that's where I got into Western sports. And from there, you know, I I was there. I then um grew into a position at Cavendars where I led their their and started their high school youth rodeo team there and really got really involved in more of the rodeo side. Um, and then when I had the opportunity to come over to Teton Ridge, I took that um with the American. We have been spot, you know, the American used to be with PBR as an event. And then Cavendars was a sponsor of the American for so many years. So it kind of the world kind of facilitated this whole like, hey, Teton Ridge, the American. We'd love to have you come run social and content for the American. And now obviously it's a full gamut of Western sports and entertainment company um that Teton is, and now I'm on so many different branches um have and have kind of branched out. But this this industry, and you know, the sport side of it met with the culture and the Western lifestyle, um, is just something that's so special. And I'm so grateful to be able to bring so much of that experience on the outside in and really help grow this industry, which has been such a big priority for me because I've fallen in love with it. And it's like, hey, I don't want to just come in this industry and do the status quo and just help it, you know, be here. Like I truly felt like I was I was brought into this space to say, hey, you've learned so many things from these great organizations and these great professional sports organizations. How are you gonna take that and bring that into this Western space and really elevate it to the next level um and the on the platform that it needs to be on?
SPEAKER_00:I I love that story so much. I want to know what year was it that you started at PBR?
SPEAKER_01:What was the year that that was I started in PBR? Um, it would have been the end of 16, 2016. So I was there for two, I think two years, went to Cavendars for almost three and a half, and I've been with Teton for almost four. So I'm still, I guess, less than 10 years in this industry, which is like the wildest thing. Cause now people come to me, you know, especially people that are new to the industry or not from this industry, and they're like, Oh, you've been here your whole life. That's how you you know everybody, and you know, like it's yeah, I mean, it feels like that for me now, but it's it's it's just like I think about the years, I'm like, I haven't been in this that long compared to you know, people that have lived their whole lives and grown up in it. I just I kind of took that mentality when I got in this space, especially speaking about it from a social perspective. I have a voice in this space. I'm I'm a brand voice in this space. And if I mess one thing up, this is the most authentic industry. I don't care what anybody says. Like you mess one thing up and you lose all trust in this in the people and the fans and the in the in the enthusiasts of this of this sport and this lifestyle. And you know, when I was at PBR, one of the first things that happened was I didn't know all the all the anatomy of animals to know the names of cows and and cattle and bulls and and all this stuff. And I will never forget, I went to bed, I've probably been working there for two weeks, and I had gone to bed one night after an event, and there was a bull called Mississippi Hippie, and I woke up and I had called it a her. And I woke up the next morning and my phone was blown up. And I'm like, So, like I would tell people, I'm like, listen, if I can make it through that and make it to where I am today, like anybody can, but you know, I knew I had to dive head first. I went to every event, I talked to every single human. Like, if I want to be uh be part of this industry, like I was gonna have to give 150% to make up for all that lost time of I that I didn't have of learning the industry and the space and the lifestyle that I didn't have growing up that a lot of people are lucky enough to have.
SPEAKER_02:Well, you said it correctly earlier when you said, like, when you do join this industry, it's a lifestyle. Whether you want it or not, you know, there's every other industry has like their own like little niche, but ours is really a lifestyle and it's just it's a way of life. The Western, you know, all agriculture, rodeo world kind of all ties in.
SPEAKER_01:And we're so proud. I mean, everybody's so proud of that. Like, that's what makes it so cool, you know. Like sports fans, it's very similar to like sports brands, right? Like, you think the Dallas Cowboys, people are so avid about that team because they're part of that community. And the great thing about the Western is the same thing for the Western space, it's just a bigger community because they're not just wearing the clothes, they're not just going to the games and buying the tickets. They're waking up every day to help make this lifestyle and this community succeed. So, yes, we watch rodeo athletes and we watch these people on TV that are competing on TV, but we're also keeping the industry alive as fans outside of buying tickets and putting butts in seats by living the lifestyle. So it's such a, you know, it's so much more impactful to be a representative of this industry. And, you know, I'm proud to be that person. And, you know, that's why I think I am I've become so passionate about it. Um, you know, the people, the, the, the lifestyle, the the events, the they're just it's it's so awesome. And I feel I'm grateful and so lucky that I was, you know, I think a lot of times people are like, oh, it's you you have to be so authentic. And yes, people, you know, kind of will laugh about hats worn backwards and boots off, you know, Amazon and things like that. But at the same time, I'm like, it is one of the most welcoming industries. And if you are wearing a backwards hat, guess what's gonna happen? Somebody's gonna tell you that you're wearing it backwards because we want you to feel part of our community and we want you to get it right, and we can tell that you care at least enough about it to want to portray that, you know? And so um, I just, you know, it's cool the movement, you know, they say it's a movement or they say it's it is though. It really is. Yeah, it is, you know, but I think we're in a place where as our community, we get to help facilitate keeping that a lasting, a lasting thing, right? It's not just a movement, it's not just a trend for us. Um, and we have a part to educate other people to say, hey, like this is who we are, this is what we stand for. And you're welcome to be in this in this community because I know I was, you know, you have to come in with an open eye or uh open mindset, I think. You know, you can't come in, like I could have easily come in and been like, well, I've worked here and I've done this and I've done this, and you need to do it this way. And you can't come in with that mentality because you'll should be the door will be shut right away. You know, and I think that's where we've seen some people that do try to come in or think they're gonna take over the industry or they know what's best for the industry. They don't listen, they just speak. And that's I would say it's always like the number one thing. You have to be willing to listen to the people who have lived it, breathed it, and you know, earn their trust, which, you know, is a big part for me.
SPEAKER_00:Speaking of that, okay, so you were talking about how you've been in the industry about 10 years and how it really, you know, you don't feel like one of the OGs, but really you are, because 10 years of it like that was the beginning, pretty much like 2016, 2015, where brands, specifically in the Western world, really started to see that social media and that forward-facing marketing is not just something to put on the back burner, it's something they need to prioritize. And for some yeah, and for someone like you who's coming into this industry, probably from somewhere where it was a little more already accepted at that at that point. A little more advanced, yeah. More advanced, yeah. Did you face a lot of like, oh, well, you know, a little bit of a wall there of you're like, wait, we gotta do this, we gotta do this. And someone that's coming in kind of new to the world, you know, did you face some like walls there you had to break down, even with the cowboys, getting them out of their shells and getting them used to being on camera and not just you're a bull writer, but now you're actually a social media star too. Sorry.
SPEAKER_01:Surprised. Yeah, definitely. Um, and even now we, you know, we especially with the athletes, you know, I I've I work a lot with athletes, kind of like what a central part of my job is now is and um it's it is it was, it still is, but it also really was in terms of what I would say, yes, there was a barrier with social in terms of it took a while for people to understand the ROI on like, okay, anybody can just put up a social post because everybody had it personally. So it was very, yeah, I have my own personal accounts, you have your own personal accounts. That is what it is. But it took a lot, I think, that mentality to shift of like not just everybody can do it and there is a strategy behind it. You know, when you're putting an ad in a magazine, you're not just finding a picture and throwing it in there and saying this is good enough. And I think that was kind of the mentality that had to be shifted of like this idea of it is a marketing channel and it's per there is professionalism and there is a skill set. And it's funny thinking about ROI now because it's one of the biggest marketing channels that you can actually find, clearly identify analytics and ROI on compared to a billboard where they say a half million people drive by it a day, but did anybody actually see it? Who knows? They're not concrete numbers, you know. Um, so I think that was the to shift in money and spend from a business perspective was also a large conversation because I would say before that, um a lot of people that did marketing, a lot of, especially in Western space, I feel like, were they if they wanted to have this great video piece, this great commercial, they had to work with an agency. Age like a big time agency, too. I'm not talking about, you know, small business agencies. If they wanted a uh, you know, an Emmy a nominated uh commercial, they had to go out and spend half million, millions of dollars to do that. And so, you know, when I came on, I think at Cavendar's, I had worked with a lot of freelancers. And, you know, that was right when videographers people were starting to spend money on videographers and realizing there's a lot of great talent out there that's not through, you know, nothing against big agencies. There's a time and place for that. But we weren't at that point where people are gonna spend a half million dollars on social content or a campaign to launch, you know, tickets for the American and stuff like that. So, you know, I think there was that barrier of learning, hey, there's smaller price points that you can achieve really great results as well, especially from a content perspective and a visual perspective. And that, and now you see it everywhere, even rodeos. Like it took a long, yes, your Calgary's U Houstons have big media budgets that they would have really great content in it. But now you're seeing smaller rodeos and medium-sized rodeos invest in content, which I would say was not even a thing until three years ago, you know, like you couldn't get some of the, and it's not their fault. Like there's a lot of it's run by volunteers and stuff like that. But um, you know, the sh it's been really awesome to be part of that shift to say, hey, look what we've done with the American, look at the content at the NFR that we've done. And we're not necessarily, you don't go out, you don't have to go out and spend millions of dollars to achieve, you know, uh this this virality. And I mean, I even for me now, like, you know, I don't I don't do a ton of graphics because if I look at analytics, what people want to see, at least from my channels, they want to see the athletes, they want to see the personalities of the athletes, they want that, and and to that next generation, they see through the clutter of perfection. So I don't chase, you know, yes, there's there's times and places for that refined reef, you know, I have a lot of that that runs, but at the same time, like my some of my most viral things are the things of just understanding personalities and feeling connected to brands and people. Um, and that's a big part of, you know, what I've I've tried to do is the athletes, you know, even for the athletes, like they get they're like, oh, we don't want to do social. I'm like, sponsorships are now driven on social, like for at especially for athletes. Like it used to be where you had to be a world champion or a really good looking person to get a good sponsorship. Like, you know, like anybody, if anybody tells you differently 15 years ago is a liar, you know. Yeah, true. Now you're getting, you know, athletes are getting more and more opportunities to be sponsored by really great brands because they're willing to show, you know, put themselves out, put themselves out there, show their personalities, and not that you have to be doing TikTok dances all the time. That's one of the biggest things. They're like, well, I don't want to do TikTok. I'm like, you don't have to, but even just showing, you know, I forget the number, but I think like seven percent of people will ever be a professional athlete, maybe. And that's just like a US statistic. So, like, you're a professional rodeo athlete. 93% of the world will never understand what it's like to be you. So just showcasing who you are behind the scenes and what you do today to day is enough for people to like want to tune in. So, you know, it's still an argument that I have to have. And and you know, usually if you bring dollars and cents to it into it, it makes it a little bit easier, especially with, you know, I talk to them a lot about like influencers. I'm like, guys, there are influencers making a lot of really great money that you guys could be getting, and you guys actually have a bigger platform because you're also a professional athlete.
SPEAKER_02:That is a cool stat, like how rare it is that they are. You should tell Corey. Yeah, I know, yeah.
SPEAKER_01:You know, it's it's one of those like, hey, guys, that is very rare. Yeah, and I mean, and people they just don't think it is what they do, right? So, like, they don't think about it as like, okay, I get in the car, I drive 15 hours, I listen to podcasts, I'm with my buddies. I'm like, yeah, but most people never experience that. Most people don't know how hard it is to like create the schedule that you do, you know, traveling up and down the road. But you know, just from social, it's been cool to see the evolution. It's been cool to see the more emphasis put and the availability that you can actually have great content in social without a super high price point that may not have been a barrier of entry in other marketing spaces.
SPEAKER_00:Yeah, you know what's so interesting is um so when I look, you were talking about the type of content that does really well right now, and how sometimes the curated content is the one that's really not, it's not really built for that engagement and that excitement and people where people are gonna really feel connected, but it yeah, it certainly has its place. But like oftentimes it's the random, like eight-second clip of whoever doing something so funny, and it took you two seconds to edit and pop up there. And I see this, I work for the Dallas Mavericks as well, and I see this with their socials too. It's like, of course, they do have the nice, fancy, curated, you know, social, but like the the content that always pops off is the athletes just being genuine and real and authentic to who they are and what they're doing.
SPEAKER_02:It's more authentic for sure. Like it just comes across as real.
SPEAKER_00:Yeah, and it's across the board, I think. Really, for whether you are a baker or a chef or an athlete or whatever you are, it's kind of going like people have this mindset that oh my gosh, I need to hire a photographer and a videographer and this and that. It's like social media, it's not about that, right?
SPEAKER_01:No, not at all. And like, you know, even for me personally, I've I've had to get over this a little bit because I, you know, everybody loves to see what I do with my job, and I'm very grateful to have a cool job. And, you know, I'm very passionate about it. But like, even for me, like I there'll be days when I'm like I'll do like a day in a life, and I feel so silly sometimes. I'm like, this is so dumb. I'm at my computer and it pops off, and I'm like, people want to see it, so it works, you know. Um, but yeah, the athlete stuff, like I'm in a position where I take a lot of, you know, pride in the fact that I'm with cowboys and cowgirls all the time. I'm in locker rooms with them all the time. I see the personalities, I know them well. Um, and sometimes they give me crap because they're like, you always have your phone out. I'm like, yes, I always have my phone out because of like the stuff you say and do, like, you know, with with ridge riders, our PBR bull riding team. Like I travel with them every weekend and the things that they do in the locker room, the dancing, they'll do dancing, they'll pull pranks on each other, all that stuff is stuff that they just they're never gonna fill themselves. I wouldn't expect them to, but I had the opportunity to do that. And I take, you know, for me, people will just call it social or like, oh, you know, people even will give me crap, like, oh, you're at another rodeo, you're out having fun at a rodeo. I'm like, but the thing is, is that I take a lot of onus in the fact that I I have a position where I'm responsible for showing everybody else in this, I call it world, everybody else in this world, the behind the scenes that I see every day. So when Kaiki Mosheiko won$2.1 million of the American in 22, it was on my back to get that moment of him celebrating with his mentor, Silvano Alves, to show the world. I was in a position to show the world that that piece that they're never gonna get to experience. So I get to live out a lot of experiences and be in a lot of his spaces where my responsibility is showcasing that to the fans. Because most people will never get the opportunity to be in that position, in that role. And so every time people are like, oh, you just have it's just social, or you know, you're behind the scene, oh, you're back in the shoots again. Like you're taking up space in the shoots. I'm like, but guess what? TV can't get the things I can. TV has a certain angle that they're stuck in the entire event for the most part. My responsibility is for it to show you Stetson right jumping in the the can man can popping out of it being silly, you know. My responsibility is showing Rocker winning$100,000 and Will Loomis picking, you know, him running at him like dirty dancing, picking him in the up in the air and swirling him around and then it goes viral. You know, those are the moments that I think it's brands have finally realized those are the moments that captivate people and do go viral and gives them the personality that sometimes they don't know they have yet, to be honest. Um, and I take a lot of I take a lot of, you know, I put a lot of pressure on myself to be in those positions and like when a 95 or 90 point ride happens on that side, I'm pissed at myself because I wasn't on that side of the shoots getting it, you know? I'm like, no one else is over there getting that moment, and that was they're not gonna recreate that. You can't recreate some of these moments. So um yeah, it's it's cool to be able to live those moments, but um, I take a I I take pride in it, so it puts added pressure to bring the world. I mean, yeah, but no one else is gonna see it sometimes unless I'm I capture it and then I'm like, no, no, no, stop, don't do it yet. Like, let me put this let me let me get this, let me push out.
SPEAKER_00:So, what are you currently focusing on with your role with Teton Ridge now? What is it, what is that organization up to? What's because they kind of came in with a bang, you know, and are here and really supporting the industry. So talk to us a little bit about that.
SPEAKER_01:Absolutely. So we acquired the Cowboy Channel last last December, last November. Um, so obviously that is full force right now. We have Cowboys Indians magazine. Um, there's just so the Arizona Ridge Riders, the American Rodeo. There's so many, so many um brands within our family that there's always something going on, always something new. You know, we're really focused on telling, doing more storytelling on the Cowboy Channel side, showing more um content series. You know, we did a really great piece. I don't know if a film with the Rights, the Rusty Wright story piece, um, talking about his journey and just some of his adversities. Um, we have some other docuseries, Hell on Wheels, which is a is a really big talk about one right now. We went on on the we did a tour bus, we wrapped a tour bus of Rockersteiner, put him on the bus for six weeks through his summer run. Um, that will debut October 8th, which we're really excited about. So I was with Rocker and the boys for a I spent a lot of time with them over the past six weeks. So you can only imagine the fun. Brave girl. You know, he's yeah, just I'm like, gosh, I'm like, I look like a fangirl getting off this bus right now. Meanwhile, I'm putting posters out for autograph signings and running around like a crazy person. Um, you know, and the world's excited to see that. You know, there's obviously he's a very um what's I mean, I didn't even polarizing person. Yes, polarizing person. But what I'm honestly the most excited about, and people are like, it's just gonna be a show, about a party show and all, you know, all the stuff he does. What I'm most excited about is the side of Rocker that he does not promote himself, that people see when they meet him and they see him behind the scenes, but people, but he doesn't advertise it because he's a humble human, and that's not what Huey's about. So he will you will see us going to meet the kids at Cook's Children's Hospital in Fort Worth. You will see him thanking every person that works at a rodeo when he walks out of the rodeo, you know, the volunteers. You will see him signing autographs. I'm excited for people to see the person that we all know he is that truly knows who Rocker is, and obviously the fun that comes with that. Um, we have a lot of really cool stuff we're doing at NFR that I'm excited about with the athletes. Um, you know, we're doing, I'm working on a lot of cross-promotional. One of the big things for me right now is cross-promotional into other spaces, whether it be music, whether it be sports, you know, we had Bella Hadid come last year to NFR with us. Um, Sophie Cleaninghand before she obviously went crazy. You know, she was a fan of the roof writers and based out of Arizona last year. So I had kind of created a friendship with her, and now it's you know, that spiral into some things. I'm excited to see what we, you know, what you know, if we can get her out of NFR, I would love that. Obviously, she it's she has a crazy schedule now. Um, we had Josh DeMel with um uh Ransom Canyon, I think the show was out at the Americans. So really doing a lot, a lot with that. Um are you doing the outreach for that?
SPEAKER_00:Are you like, what up, Bella? You want to come here? Who's making that phone call?
SPEAKER_01:Yeah, for us with Bella is that obviously she did a Don Adon is a performance horse guy, and we have the American Performance Horseman, and then we also did that piece with Adon, um that Windows to the West um kind of docuseries last year. So we kind of that's kind of how we started that friendship, you know, that friendship and partnership with her. Um, we also have Rodeo Live, which is our college game day style show that we're gonna continue to expand into 26, which is so much fun um showing up to these rodeos and just getting fans and other experience to engage with these rodeos, not just go and show up and you know watch the great, the great um stuff that's happening. Um and then yeah, NFR is a big one for us, obviously, and just really making that the best we can do with all the properties that we have. But, you know, I'm really focused on athletes and athlete initiatives with and with content and really getting these these athletes in more places in front of more faces um and bringing those outside fans and growing this industry and saying, hey, look at you know, you're a fan of Patrick Mahomes, you're a fan um of all these athletes that are amazing in the stream. Well, we have athletes that have similar personalities and and can be you know are great role models too. So come check us out. So yeah, a lot going on, a lot more to come. But I love it.
SPEAKER_00:Yeah, you know, at the end of the day, yeah, everybody wants to be a cowboy, right? So when you go to the homes and you're like, hey, you want to hang out with some bull riders, they're like, uh yeah, because everybody just the legend of the cowboys stands amongst anybody.
SPEAKER_01:Well, and I think the coolest part, honestly, for us is that what or for me is that the we just had a UFC fighter, she's getting ready to fight um in October on a on a main card um named McKenzie. She was out at one of our PBR events, and I think and Cowboy Saroni's been out a bunch too. And I think the coolest part for me is that these our cowboys and cowgirls, they see these these athletes and they're like, oh my gosh, like this is Patrick Mahomes. And they meet these, you know, I I don't know why I keep using Patrick, but you know, they meet these athletes that are NBA NFL, all these guys, you know, James Harrison, we we were out with the Steelers um for Ridge Riders a couple, you know, back in March. And what's so awesome is that we see these people as superstars, right? These cowboys and cowgirls see all these NBA, NFL, WMBA, you know, USA Olympics team, they see all these people as these high profile people, who they are, they which they are. But what's really awesome is when you bring those people into our space and they see what our cowboys and cowgirls are doing, the athleticism and talent and skills that it takes them to do what they do, the respect and the acknowledgement from those athletes for our athletes is by far one of the coolest things. And I think, you know, even it's funny because Haley, the Stetson, all those athletes, like they look at them and they're like, Oh, we're just cowboys and cowgirls, you know, we know we're great athletes, but these outsiders are so uh impressed by these athletes. And for me, that's such a big thing to have the respect of those athletes to be like, hey, I look up to you guys for what you're doing. You may not be on the same stage as me yet, but like that respect, that mutual respect of athletes and professional athletes is such a cool thing. And I want to, I I hope I can do more to to showcase that because I I think you know, we always see celebrities and country music, and same with the country music stars, like or musicians, like they are so impressed by these athletes. And I think we see them all the time, and we they're so accessible. Like you go to NFR and meet any one of these athletes, right? Like you can, if you see them on the street, they'll stop and take photos. They're so accessible that sometimes we forget just how impressive they are. And you know, that's for me. I'm gonna keep trying to grow that and make sure that everybody else understands that hey, what we're doing over here is really cool shit, and you need to pay attention to that. And we're gonna be up there with you. It's gonna take we're getting there, we're getting there. But you know, that's the goal, and to bring more athletes, bring this industry more money, to bring these athletes more money to get us on a global stage to where, you know, we're competing with the show, you know, we're competing with Sunday night football for you know what we're with what we're doing.
SPEAKER_00:So I love it. I know. And I think I feel like we can need to talk to you more. I mean anytime, you know, anytime you want to. I know. Um I'm sad too.
SPEAKER_02:I want to keep chatting with you.
SPEAKER_00:I am so um just yeah, grateful that we've had been able to spend some time with you. And Jenna, just the work that you're doing, truly bridging the Western world to mainstream and just it's just you're just building that bridge that is so incredible. And I know Nicole and I, you know, just thank you for that and doing it for 10 years, truly a pioneer in the industry, blazing the trail. And um, yeah, I forgot about like how you guys purchased Cowboy Channel and I didn't know about Cowboys and Indians magazines. So yeah, lots of of great ways to continue to get the word out. And I'm just saying, if you need a podcast, you know where your girls, okay? Okay, we'll back you up and we're gonna talk about that.
SPEAKER_02:Well, congratulations again because the work that you're doing obviously is why you're one of our 3030 winners, you know, our Western life and style, 30 over 30 Western women. And so you are it was like truly you are honored for that because you have done so much and it's showing. So congratulations.
SPEAKER_01:Thank you. Well, it's been so much fun, y'all. Any other time you want to do it, I'm down. I'm always down to talk and and hang out. So part two. Perfect. This is great. This is great. Awesome. Well, thank you guys so much, and thank you guys so much for the sweet words. You know, my like I said, my thing is it's this is not about about me thing, but I'm gonna utilize my platform and utilize all the crazy ideas that I have in my my brain to keep keep this sucker moving up and onwards. So you guys are doing the same. And I think there's a lot of us in this industry doing that. And I'm you know, I think I'm grateful to be surrounded by by those people that are just you know, eyes on the prize, and we got bigger, bigger things to do. But I think we'll we'll get there.
SPEAKER_00:I love it. Thank you. Thank you for joining us today.