
Elevate Your Direct Sales Business with Kelly Northcott
Elevate Your Direct Sales Business with Kelly Northcott is your one-stop listen for all the ways to create a successful direct sales business that you love. With over 20 years of experience in direct sales, Kelly will show you how to lean into your systems and tools while developing the mindset needed to build loyal customer relationships and highly productive teams. Direct sales is not a numbers game. It’s a relationship business. Using Kelly’s systems to strengthen your connections will give you the business you want, the productive and engaged team you desire, and the freedom to spend your time with family instead of feeling like you need to be working 24/7. Subscribe now so that you don’t miss any of it!
Elevate Your Direct Sales Business with Kelly Northcott
125. How to Find, Attract, and Serve Customers in Every Stage of Your Ecosystem
We’ve spent the last few episodes talking about your business ecosystem, and in this one, we’re putting it all together.
This episode is about how to guide someone through the entire customer lifecycle—from contact to customer to repeat buyer and beyond—using systems that are simple, intentional, and actually work.
Here’s what we cover:
- What the customer lifecycle looks like in a direct sales business.
- How to serve people at every stage of the lifecycle without being spammy.
- Why most of your contacts won’t become customers, but how they still help you grow your customer base.
- How to reach out to the untapped potential of your contact list.
- Why hosted parties are still the most effective customer acquisition tool
- The difference between events that grow your business and ones that just keep you busy
- What to do instead of hosting events for the same people over and over again
- How to nurture repeat customers with VIP groups, social content, emails, and advanced events
- This is the foundation for building a business that’s sustainable, scalable, and doesn’t burn you out.
If you’ve ever wondered how to stop relying on the same 10 customers or what to do when you feel like you’re just spinning your wheels, this episode will help you reset, refocus, and rebuild your systems in a way that works.
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