The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Behavioral Science and Winback
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Dan Pfister
This week I'm extremely excited to welcome behavioral marketing expert Nancy Harhut to the show.
In this episode Nancy explains why winback works from a behavioral science perspective.
She also shares two great winback stories, one of which generated $68 million. You’ll find it fascinating!