The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
Episodes
30 episodes
Process and Winback with Adi Klevit
This week, I welcome Adi Klevit, the founder of Business Success Consulting Group, to the show. In this episode, Adi shares her expertise in creating, documenting, optimizing, and implementing business processes. She also discusses...
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13:21
Winback and Customer Centricity with Janice B Gordon
This week's guest on the Winback Marketing Podcast is Janice B. Gordon, the founder of 'Scale Your Sales.' In this episode, Janice shares extensive insights on B2B sales, the importance of a customer-centric approach, and the value...
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28:28
Winback and the Restaurant Industry with Zack Oates
This week I have the pleasure of welcoming Zack Oates, the founder and CEO of Ovation, to the show. In this episode, Zack talks about his journey in the restaurant industry and the importance of the guest experience. He shares remar...
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18:59
Clarity, Focus and Winback with Ken Trupke
In this episode, I welcome Ken Trupke, president of Clarity Advisors, to the show.Ken shares insights on winning back lost business, including his remarkable story of recovering a seven-figure deal. He also discusses ...
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24:47
Winback & Real Estate with Christine McCarron
One of the most important aspects of winback is nurturing customers after they’ve left. Not only does proper nurturing give you a good shot at getting the business the second time around, it also makes you extremely referable.
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15:59
Brilliant Business Building with Leon Hughes
This week I had the pleasure of welcoming Leon Hughes to the show.Leon is a partner at Piper Private Equity, the UK's leading investor in consumer brands.In this episode, Leon shares the story of how he helped scale the valuation ...
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Season 3
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Episode 3
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39:17
Getting Winback Done with John Rankins
This week I welcome John Rankins to the show. John is the CEO of Optimo International Group Inc. and the founder of
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Season 3
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Episode 2
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19:57
Winback and The Peak-End Rule with Hamish Knox
This week I had the pleasure of welcoming Hamish Knox to the show. Hamish runs Sandler in Calgary, is an advisor to STS Capital Partners, and hosts the Full Funnel Freedom podcast.In this episode, Hamish shares insights fro...
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Season 3
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Episode 1
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14:49
Winback, Retention & the High Cost of Money with Mark Stouse
This week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the ...
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58:44
Healthcare Technology & Winback with Adam Turinas
I had a really interesting chat with Adam Turinas for this episode of the show. Adam is the CEO & Founder of healthlaunchpad. They help healthcare businesses increase sales velocity and grow demand, and it was really interestin...
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24:09
The People Side of Winback with Ben Wolf
This week I have the pleasure of welcoming Ben Wolf to the show. Ben is the founder of Wolf's Edge Integrators, the world’s largest fractional COO firm.In this episode we take a slight detour from our usual discussions on w...
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17:55
Neuroscience and Winback with Rob Hartnett
This week I'm extremely excited to welcome Rob Hartnett to the show.Rob is a brilliant sales leader with numerous achievements to his credit including being twice-named as the top salesperson worldwide at Miller Heiman. &nbs...
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37:05
Storytelling and Winback with Kyle Gray
This week my guest is Kyle Gray. Kyle is an entrepreneur and the bestselling author of The Story Engine.In this episode Kyle walked me through the keys to effective storytelling and demonstrated how it can be used in customer winback.&n...
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36:12
Creating Winback Opportunities with Andrew Miner
This week I'm thrilled to welcome Andrew Miner to the show. Andrew’s an accomplished entrepreneur turned revenue executive and it was fascinating to get his take on winback. Andrew worked side-by-side with Neil Patel an...
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32:29
Purpose, Connection and Winback with Fred Diamond
This week I'm excited to welcome Fred Diamond to the show.Fred is the President and Co-Founder of the Institute for Excellence in Sales, host of the Sales Game Changers podcast and author of Insights for Sales Game Changers: Lessons fro...
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38:29
Winback and the C-Suite with Steve Hall
This week my guest is Steve Hall, Australia's Leading 'C' Level Sales Authority. In this episode Steve shares a number of really interesting insights into winback from a c-suite perspective. He also shares a fascinating story and g...
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27:22
Reactivating Dormant Customers with Ruth Stevens
This week I had an enlightening talk with Ruth Stevens.Ruth is a true sales and marketing expert and was named as one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine.During our talk she walked m...
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31:25
Weeds and Winback with Stu Heinecke
This week my guest is growth strategist Stu Heinecke.You probably know Stu as the author of "How to Get a Meeting with Anyone" and in our chat we talked about his latest bestseller "How to Grow Your Business Like a Weed".Stu lai...
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27:55
Big Winback Mistakes with Stephane Seguin
This week I welcome Stephane Sequin to the show. Stephane is an enterprise sales leader and advisor to companies like Microsoft and VMWare.He'll be sharing the biggest mistakes companies make around winback. He also has a great sto...
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23:16
Saving Customers with Nicole Attias
This week my guest is cold out reach expert Nicole Attias.We talked about a number of practical strategies anyone can use to rebuild relationships with customers who are at risk of leaving, and those who have already left.Nicole...
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10:24
Trust, Advocacy and Winback with Michael Lowenstein
Welcome to the Winback Marketing Podcast.This week my guest is Michael Lowenstein. Michael's one of the world's preeminent thinkers in the field of winback. It's an honor to have him on the show sharing his insights around the bac...
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49:34
Winback for Consultants with Faheem Moosa
Welcome to the Winback Marketing podcast.This week my guest is Faheem Moosa.If you’re a consultant, I know you’ll get a lot out of this episode. I have a ton of respect for Faheem's work, so I'm thrilled to have him o...
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16:28
The Lyme Disease Epidemic with Fred Diamond
In this episode we don't talk winback, we don't even talk business. We're going to be talking about Lyme Disease.I heard Fred Diamond on Jeb Blount's Sales Gravy podcast about how there's an epidemic of the disease and that so many peop...
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45:50
