The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
The Lyme Disease Epidemic with Fred Diamond
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Dan Pfister
In this episode we don't talk winback, we don't even talk business. We're going to be talking about Lyme Disease.
I heard Fred Diamond on Jeb Blount's Sales Gravy podcast about how there's an epidemic of the disease and that so many people are suffering from it because it's often mis-diagnosed. That means treatment is often ineffective and the pain and suffering continues.
I had no idea just how pervasive and insidious the disease is, so I invited Fred to come on the show to get his expert insights and help him spread the word.