The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Trust, Advocacy and Winback with Michael Lowenstein
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Dan Pfister
Welcome to the Winback Marketing Podcast.
This week my guest is Michael Lowenstein. Michael's one of the world's preeminent thinkers in the field of winback. It's an honor to have him on the show sharing his insights around the backend of the buyer's journey, brand equity, trust and so much more.
This is an extremely rich episode and if you're a revenue leader or live in the C-suite, I know you'll love it.