The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Big Winback Mistakes with Stephane Seguin
•
Dan Pfister
This week I welcome Stephane Sequin to the show. Stephane is an enterprise sales leader and advisor to companies like Microsoft and VMWare.
He'll be sharing the biggest mistakes companies make around winback. He also has a great story about turning around a huge deal immediately after being blindsided.