The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Reactivating Dormant Customers with Ruth Stevens
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Dan Pfister
This week I had an enlightening talk with Ruth Stevens.
Ruth is a true sales and marketing expert and was named as one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine.
During our talk she walked me through her framework for reactivating dormant customers. It's an amazing framework consisting of 10 tools and techniques and I think it's brilliant.
If your CRM is loaded with dormant accounts, you're going to love this episode!