The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Storytelling and Winback with Kyle Gray
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Dan Pfister
This week my guest is Kyle Gray. Kyle is an entrepreneur and the bestselling author of The Story Engine.
In this episode Kyle walked me through the keys to effective storytelling and demonstrated how it can be used in customer winback.
Storytelling is so important in sales and marketing and Kyle’s a really smart guy who really knows story. If you're interested in the power of story and how to use it in your business, I know you'll get a lot out of Kyle’s talk.