The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Neuroscience and Winback with Rob Hartnett
This week I'm extremely excited to welcome Rob Hartnett to the show.
Rob is a brilliant sales leader with numerous achievements to his credit including being twice-named as the top salesperson worldwide at Miller Heiman.
This is Rob's second appearance on the show and this time he digs into how neuroscience and behavioral marketing plays out in winback and sales in general.
Rob has deep subject matter expertise in both sales and neuroscience and that combination made this a fascinating conversation.