The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
The People Side of Winback with Ben Wolf
•
Dan Pfister
This week I have the pleasure of welcoming Ben Wolf to the show.
Ben is the founder of Wolf's Edge Integrators, the world’s largest fractional COO firm.
In this episode we take a slight detour from our usual discussions on winback strategy to talk about the people side of winback.
The success of a winback campaign hinges on having the right people, in the right seats to execute your strategy. And in this episode, Ben Wolf is going to show us how do just that.
There’s nothing like learning from someone who has deep subject matter expertise and I think you’ll love Ben’s insights.