The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Winback, Retention & the High Cost of Money with Mark Stouse
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Dan Pfister
This week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.
In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the current high cost of money.
This is a very rich episode and I know you'll get a lot out of Mark’s insight and POV.