The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Getting Winback Done with John Rankins
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Dan Pfister
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Season 3
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Episode 2
This week I welcome John Rankins to the show. John is the CEO of Optimo International Group Inc. and the founder of The Sales Machine, the world's first SRM (Sales Relationship Management) software.
In most businesses, especially SMBs, people wear a lot of hats. In this episode, John talks about the hats that no one wants to wear and how it cripples our ability to win back lost customers. He also walks us through his solution for turning things around so winback gets done and done well.
John also shares two fascinating winback stories and his views on why people don't do winback.