The WinBack Marketing Podcast
There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.
The WinBack Marketing Podcast
Clarity, Focus and Winback with Ken Trupke
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Dan Pfister
In this episode, I welcome Ken Trupke, president of Clarity Advisors, to the show.
Ken shares insights on winning back lost business, including his remarkable story of recovering a seven-figure deal.
He also discusses how to align and engage teams while improving communication—and the profound effects these strategies have on both company culture and the bottom line.
Tune in to hear Ken's insights for turning business setbacks into successes.
00:23 Meet Ken Trupke: President of Clarity Advisors
01:19 Winning Back a 7-Figure Lost Customer
04:19 Strategies for Staying Engaged with Customers
08:06 The Importance of Asking for Help
12:58 Improving Team Communication and Alignment
21:49 Final Thoughts and Contact Information