Winback and Customer Centricity with Janice B Gordon Artwork

The WinBack Marketing Podcast

There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.

All Episodes

The WinBack Marketing Podcast

Winback and Customer Centricity with Janice B Gordon

December 05, 2024 • Dan Pfister

This week's guest on the Winback Marketing Podcast is Janice B. Gordon, the founder of 'Scale Your Sales.'

In this episode, Janice shares extensive insights on B2B sales, the importance of a customer-centric approach, and the value of having the right people in the right seats.

Janice also shares an amazing case study of a winback she did in South Africa with minimal customer data.

Janice is a brilliant strategist and I know you'll get a lot out of this episode.

01:02 The Importance of Customer Centricity

02:02 Challenges in Sales Leadership

05:45 Assessing and Empowering Sales Teams

07:19 Effective Recruitment and Team Management

12:12 Winback Strategies

12:20 Case Study: Winning Back Lost Customers

17:57 Identifying and Engaging Disgruntled Customers

24:18 Final Thoughts