How to Invest Smart This Black Friday (and Actually Set Yourself Up for 2026)

Before you start adding every course, template bundle, and “limited-time offer” to your cart, we need to have a little dopamine intervention…

There are going to be a lot of deals flying into your inbox on Black Friday (in fact, they probably already are) and while it can be tempting, you don’t need it all. But I certainly do have some tips on how to leverage what’s on offer to set yourself up for a strong start to the year in 2026.

Tune in for my investment recommendations and the red-flags to run from this Black Friday!

PS → You can get 30% off Foundd Legal's contract templates with code BFCM2025. Check out their full range here and save!

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Transcript

SPEAKER_00 0:01

Hi, I'm Brittany, a social media manager, turned Instagram coach, and content strategist. I'm also just a solo online business owner, figuring it out as I go. This podcast is your behind-the-scenes past to growing a profitable personal brand with heart, humor, and a whole lot of honesty. Well, hey there, and welcome back to the podcast. Can you believe it is November? We are just hurtling towards the end of 2025, and I can really just hardly believe it. I know I've been talking about Black Friday and end-of-year-related topics for, you know, a few episodes now, but I just think it's really just hit me that we are in November and Black Friday is upon us. And like I said, I know we've been talking a lot about Black Friday on the podcast, but we've really been talking about how to construct great, profitable Black Friday offers and selling those offers with really low-fi campaigns. I want to talk a little bit about something different, still Black Friday related, but more so from the perspective of the consumer, right? Because I mean, I'm I'm just like you. I'm out there looking for deals. Um, whether that's deals in my personal life for some personal shopping or it's business related, I'm I'm all good for a good, you know, discount, some savings. Not that that maybe is the right strategy for you as a business owner, but I'm out there looking for deals too. But before you go and start adding every course and bundle and template to your cart, I think I want to give you a little bit of like a dopamine detox and talk about how we can really buy a little bit smarter this Black Friday. Now, I think a really common trap that we can all fall into, this is certainly true when it comes to personal spending, but also when it comes to investing in our business, is that we can buy things, sign up for things, join things, maybe for that FOMO factor or that dopamine hit or something that we think is gonna like solve all of our business problems instead of investing from the place of like intentional strategy and intentional growth. And especially when it comes to Black Friday, we've sort of got that new year mindset. We are thinking about what's coming in the next quarter, what our new year goals are, what we hope to achieve, what we want to do. And while we are already in that mindset, when it comes to a good discount coming into our inbox, we can totally let all of that fly out the window. So I really want to talk about strategic investments and really like I'm sharing my own approach to how I approach Black Friday here and what I would recommend for you going into this as well. So when it comes to thinking about, okay, what do I want to spend my money on during this period when there's a lot of flashy things going on, but what do I want to spend my money on that's actually in alignment with my goals, um, with in alignment with what I'm currently focusing on right now, and that's also going to leapfrog me into the next year and not just like completely deviate myself from everything I had already planned out. So when I kind of go into Black Friday, I try to like before I like spend money on anything, but before I even really enter the even the month of November, I'm just trying to already do that forward thinking and that planning for the new year so that I can be actually on the lookout for things that solve those problems, or um I can tick those things off my list. So I think before you even think about, oh, what should I pick up at Black Friday, it's thinking about, okay, well, what, you know, what is ahead of me? What do I want to be achieving in the new year? And you don't need to like go all crazy on detail and goal setting for this. I think it's just doing like a little bit of a quick audit and a self-reflection, right? In terms of in terms of your business. And maybe sure, you can apply this to um your personal Black Friday spending as well. But we are talking strictly business here. So those questions that I like to just think about, and I'm not like going crazy and going ham and like journaling all of this out and making spreadsheets. And if you want to totally, I say go for it. But I'm just like doing a little bit of like, you know, thought-provoking questioning here. So usually the questions I like to think about are okay, what do I actually need to get in order or you know, get organized for or strengthen before 2026? What's something that I would like to get in place, or what's a loose end that I would like to tie up before I enter a new year? Because kind of like, you know, in our personal lives as well, we love to walk into the new year, wake up on January 1st feeling ready to go, right? The action plan's already set. You're not waking up the first day of the year and thinking about, okay, what do I want to do, right? You're starting everything off on the right foot. So what are those things that you need to kind of get organized now before you go on break? And another question is what areas of my business do I need more structure, more clarity, more automation, just improvement in general? What are those areas which I'm kind of like maybe burying my head in the sand under? Maybe it's finances for you, maybe it's um legalities, maybe your business has grown a lot this year and you don't really have systems in place or legal templates in place or content systems in place that actually help you to manage all of this growth you've experienced. And just another question, like a really simple one, is like, where are you wasting time? Where could you get more efficient? Where are you maybe guessing? Um, maybe you've kind of got this far just working it out as you go, but maybe what's something that you want to get a little bit of a little bit more of clarity on. Um, so yeah, those aren't again, those aren't like formalized questions that I've got in a worksheet somewhere. Just some questions to kind of get you thinking because I really do think that Black Friday is a good chance to tick some things off your list. And because as well, like I'm kind of coming from the mindset of me as a business owner about what I'm coming out with for Black Friday. I'm coming out with something that hopefully is going to solve a lot of my ideal clients' problems and catapult them into the new year. So hopefully there are some other people out there thinking that way, but for me and what I need, right? So, with that said, the three kind of categories, I guess, that I'm considering investing at this time, um, definitely like a full-scale group program or course is not really one of them. I'm not looking to join something with a bigger time commitment um or a bigger like energetic or of course also financial commitment at this time of year. Mostly because, and I'm not saying that that's never happened before. I've certainly joined programs in the later half, like the latter half of years before, like quarter three, quarter four even. But it's probably just not high on my radar to make a huge big investment right now. As I said, I'm trying to tie up loose ends, I'm trying to get organized, I'm trying to think about what I really need during Black Friday, not maybe what I kind of want. So big like high-ticket courses and group programs and masterminds really like aren't on my radar at this time of year, mostly because I think I was what I was about to say was I'm I'm about to like take some time off. In Australia, it is this summer break, and this is our big holiday period. So over Christmas and then New Year's, kids are out of school for that extended period of time, and I don't I don't have children, but this does kind of have a flow and effect to the way business operates in Australia. And while I'm not like spending six weeks off from my business, I'm still taking a decent amount of time off. So investing in something that would kind of require my time and energy, it's just not the time for that right now. So again, I'm kind of thinking tying up loose ends, efficiency, how can I get organized, how can I prep myself for my best year yet? So the three different categories that I'm thinking about, again, no commitments, but I'm thinking about and will be researching and looking up during Black Friday are like systems, automations, and tools. I've kind of combined all of that one into one category together. Support or service style investments. So this is not done with you. This is not a course, this is someone doing the job for me, right? I am investing in someone, an expert, to do a task for me. I'm not signing up to a course to learn how to do it myself. I want that efficiency. And then the third thing, I guess this kind of falls into the course category, but it's different, right? It's different. It's something that fills an educational gap for me. It fills a knowledge gap, right? It's something that I've kind of been fussing around with. I've been figuring out on my own, but I want to invest in something that's going to fill a gap or move me forward by just providing me with information that I need that maybe I've been just pretending that, pretending that I know about. Or just something to again move me forward without a huge time commitment, without a huge um expense commitment as well. So let's dive into those three categories in a little bit more detail. So when it comes to systems, automations, and tools, these are the kinds of things I'm thinking about, right? So thinking about what are some maybe like tools or templates that maybe I need to upgrade. So it could be that you need to uh improve the way that your, you know, your client delivery, like you might send out an onboarding um experience. Could you research maybe some better, you know, templates or automations that you could invest in that can get immediately installed into your business? Um, is it that you need to revise your legal contracts, or maybe you actually need to get serious about your legal contracts? Um, anything at all, again, that kind of needs a refresh, an upgrade, either to, you know, protect yourself or to just enhance your client's experience, especially as we kind of enter a new year, it can be nice to kind of give them a refreshed experience as well. So, one thing for me that I'm always like clocking in on and just double checking every single year are my legal contracts. And I have experienced a lot, and I'm not I'm not really ever gonna go into detail about these experiences. Um, and I'm so blessed to not have had any major difficulty. But with any online business, with any business that is scaling, you are going to run into issues with agreements and contracts and payments outstanding. It is just the nature of the beast beast, and kind of assuming that you'll never run into these problems is is somewhat being naive. And I think for a long time I really was, and I used to get really, really scared when issues would arise because I thought I had done something wrong. I immediately assumed that they'd be able to catch me out, but it's actually not true. When you have the right legal contracts, terms and conditions, uh, agreements in place, they are designed if you purchase them from the right people, they are designed to protect you. And the ones that I have invested in have never let me down. So it's really important that I'm always checking on is there anything else I could be layering in or needing due to recent changes in my business? So, as an example, this year I've brought in a new offer. I have been um repurposing some of the existing um terms and agreements that have kind of morphed over from my different programs when they've been in different formats. But now I'm gonna be okay. I need to make sure that everything outlined in this contract is relevant to this exact specific program and container and delivery method. So that's something I'll be doing. And if you need a really good recommendation, I highly recommend Found Legal, especially if you're in Australia. Um, but definitely get into contact with Riz. You can just send her a message on Instagram, and she's usually more than happy to always respond. She even always answers my questions. Um, but their templates are amazing and have just saved me time and time again. Not that there's the many times, but the times that it has happened, I could count even not even on one hand. Um but they have just made me feel so much more confident. Um, and their their range is so vast, they cover a lot of different service types, a lot of different business types, a lot of different types of contracts as well. So I myself will be going and looking at that. And actually for Black Friday right now, they have a 30% off discount, which is massive. So I'm going to include the link in the show notes. Um, if you follow that link, it is actually an affiliate link for myself. So if you do purchase through that link, I will get a commission. Um, I do normally have a um a discount code, but this Black Friday discount is actually bigger than that discount code. So I highly recommend shopping the sale and investing in this. Whether it's you investing in this for the very first time or you're needing to upgrade and refresh, make the most of this sale because there are some amazing savings to have. Now, under this same category, also looking at different subscriptions that you have um for things like email marketing, uh CRM, um, design tools, um, anything at all. Actually, this is maybe a little bit TMI, but again, this is like a personal thing. I always um get my subscription to my period tracking app on Black Friday because they have 50% off. And I sign up to it, I will cancel my plan like the month before and then re-sign up again for the annual plan because it's cheaper. And I do that every Black Friday. So there are other platforms similar to period tracking apps, I'm sure, that are business related that do offer um discounted annual plans. And this can be a really great time to switch over to an annual plan and actually save yourself in the long run. I try to go onto the annual plans for as many things as possible, like Canva, uh, my email marketing software. So I'm not constantly having those deductions from my bank account. It's just one um one fee annually, and it's usually cheaper. And then with Black Friday as well, sometimes they often do further discounts as well. So look up what platforms you're already using and compare and see what they actually have on offer, and then as well, looking maybe at different ones if it's worth um switching over to. Maybe you've also not really been satisfied for anything that you've been using recently, um, but definitely check that out. And then the last thing in terms of this is more like tools-based, not so much like ongoing subscriptions or you know, ongoing big, big investments, but just like content and creative tools that you'll actually use. So things like templates, um, design formats, but you know, be really mindful with this. I say this with a caveat, like, don't just buy someone's random Canva templates. Like, make sure that it comes with something that's actually going to help you to implement. Because if you aren't great with Canva on your own, don't just buy more things that you're not going to use. Make sure that there are tools or it's bundled together with something that's actually helpful, whether it's a tutorial, it's a uh prompt, it's just anything at all. Just don't fall into the trap of the quick, cheap thing. Sometimes it's actually worth investing a little bit more money in things that will actually help you to implement as well. So that kind of sums up my systems automations and tools category and brings me to my second category, which is support or service style investments. Now, like I said, it's a great time to tie up some loose ends, get your systems, get your socials, get your strategy audited, create an action plan. Maybe it's just even working with someone to get everything off your brain and create like a goals action plan for the new year. Whatever it is, I think we really have forgotten the like the art and the the pure joy of actually investing in services. It's so common for us at the moment to be investing in programs and courses and coaching, and I get that because we want to learn those skills. But don't forget that you can outsource help. I know it sounds ridiculous to say, but I think even I forget it at times. So again, following um and looking at the people that you follow, the great people that are service-based providers, um, and looking at like what they come out with on Black Friday, anything that's like a once-off VIP style express expedited fast track service, like don't sign up for like an ongoing container, but like a once-off express service that could help you to clean up the back end of your business, could help you to get organized, to help you to make a plan for 2026, to help you to get your processes checked, to make over your socials, refresh things, anything at all. I think there's really big value in that. And not everything has to be this ongoing container that we pay for, but it's almost like getting the cleaner in to like do a spring clean of your house before, you know, you have family over. It's just that sort of like, I guess, um, mental load off your own brain, and you let an expert step in and do what they do best. Yes, you might need to go and implement things from there, but at least you know what you're implementing is is worthy of being implementing, right? You're not wasting your time. So if you're someone that certainly can get a little bit stuck, can procrastinate on things, maybe it's worth looking at, okay, who can I hire to help me with this? To help me make progress, to help me figure out where my, you know, blank spots are, whatever it is, I think across all categories, finances, marketing, uh, delivery, like client experience, all of these things and like HR and team, all those things. I think it's so worth getting someone that's an expert in that to help you with it. And it really can set you off on such a strong foot for the new year if you if you walk into the new year with a plan and you're not kind of just staying in the same cycle, right? In the same behaviors, in the same patterns with the same systems that aren't working for you now, nothing's gonna change if you don't change it. So look to those people again during Black Friday, see what they offer. If it's something that again is is VIP, it's fast track, it can get done before the end of the year, that is an absolute big ticket for uh big tick for me, and something that I'm keeping an eye out myself for people who are brilliant at what they do and and have that done for you style of service. Okay, last category, this comes with a big caveat, right? There's a lot of nuance here, but I'm gonna call this somewhat my educational category. Like I said, this is not about big investments, programs, huge commitments, time or financial. Um, it's about what information can I get on my side? What gap can I fill that's gonna move me forward and make whatever next goal or task or project that I have coming up, especially in quarter one, easier, faster, or just more fun. Let's just say that, right? So now is not the time to be signing up to a 12-month coaching container. No, that's not what we're doing. But what thinking about, okay, what is something that is tied to my current focus? Maybe you have a goal for right now, or my quarter one focus that will help me to move forward with some clarity. So think about what resources might help you move through a stuck point, or might help you to make a decision about something, might train you or educate you on the different options of something. So this might be just like a once-off training, it might be a bundle, it might be an e-book, it might be a guide, it might even be a mini course. I'll go as far to say I'm okay with a mini course as long as you watch it and as long as it is actually related to the goals, and this is not just something like a dream that you had that came up like five minutes ago, right? Because someone was selling you something, right? Think about what is on your mind, what are your priorities and what are your goals, and what resources would help you to move forward with that clarity and with that confidence. So again, look at the people that you know that are already solving these problems. Don't need to go and find and discover someone brand new. Think about the people kind of on your like bucket list, like wish list of people maybe you want to work with, what are they coming out for with for Black Friday? Because it's very likely if they're smart, it's gonna help you with your bigger goal and something that they can also help you with when you're waiting ready for that. So that's kind of my like wink wink nudge as well to like business owners. Like again, thinking about your Black Friday offers. How can you solve a smaller problem right now for your audience? Because it's going to line them up for your bigger offers. So thinking about that from both sides, the consumer perspective and the entrepreneurial perspective as well. But again, I just urge you do not spend ridiculous amounts of money and make huge, scary big commitments right now. It's not the best time for it. I would set goals, create or, you know, invest in resources that help you to move closer towards those goals. Um, but you're not just going to end up wasting a big, huge investment or commitment because it's just not the right time for that. So education that solves a gap or moves you forward, anything that helps you to move over a hurdle or a speed bump, I love that. Anything that's a little bit more of an investment, maybe take a little bit longer than, you know, two hours to think about it. That's my that's all I'm gonna say on that, all right? So before you buy another fix, before you buy buy another band-aid solution, just remember to always ask yourself, especially during November, because remember, Black Friday is no longer just Black Friday, it's the whole month of November. Just think, does this investment move me toward my goal? Does it move me closer towards being more streamlined? Does it help me to get organized? Does it help me to work through this thing that's kept me stuck for so long? Or is it just this like kind of like short-term satisfaction dopamine hit that feels good right now and feels like the obvious thing to buy, but isn't actually going to solve a problem. So hopefully that guide, that buyer's guide, is helpful for you going into Black Friday. Um, it's certainly even just planning out this episode reminded me of really what is important, what to look out for, and what's kind of on my hit list of things that I will be investing in. And still, even if it's on my list, making sure it really does tick more than just one box, right? So making sure it's an investment that really is right for me, just not just because it's discounted or not just because it's cheap. Now, next week I'm gonna be revealing something new that I've actually created to help you diagnose what your audience needs, right? So when we talk about marketing, we talk about how important it is to know our audience, and that's true, but sometimes we don't actually really know how to do that. And I get it, it's not easy, and especially in this current market, the way that we are engaging with content, the way we are absorbing content, sometimes it's like, hey, can you hear me over there? Hey, are you alive over there in that account? I can't tell if you like me, if you even pay attention to my content, if you even see my content. So if you've kind of had that struggle with your own audience, I am cooking up something that's gonna help you to do that in a really fun way, um, in a way that will actually get your audience really excited to participate and give you so much intel that you won't even know what to do with it. It's gonna be a massive secret weapon in your next launch campaign. So keep an eye out for that, and I'll have more details coming soon. If you have any questions about any of the tips I've shared in this episode, and of course, found legal's uh legal templates and contracts, uh, please feel free to send me a message or reply to one of my emails. I'd be more than happy to answer your questions and give you suggestions. I can even share some tips and insights on the templates that I use for my different offers and what I've also used in the past. So don't forget to visit the link in the show notes. You can get 30% off. There is a special discount code to use that during Black Friday and their Cyber Monday special. So make sure to go check that out and also say hi to Riz over on Found Legal and be sure to let them know that the Social Britify sent you. Thank you so much for tuning in to this episode of the Woman Show. Whether it's a day of Zoom calls on your agenda, content to film, or a laundry list of other tasks to tick off, including your actual laundry. I want you to know that I see you and you've got this. Be sure to hit subscribe, and I'll see you in the next one.