I was a lead inside 3 completely different live launch funnels… Here’s what they ALL did right

What happens when a content and launch strategist creeps on three completely different live launches... as a lead?

She tells you ALL about it.

Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course.

But despite all of those differences, they all relied on three things to drive demand, buzz and sales.

I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.

Tune in to hear more about:

• Why email still drives the entire launch (and why you're probably not sending enough)
• The real purpose of subject lines beyond getting opens
• How urgency and scarcity reduce buyer hesitation (without feeling manipulative)
• Why early momentum is one of the biggest predictors of a successful launch
• The role organic content plays before, during and after cart opens

I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.

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Transcript

SPEAKER_00 0:02

Welcome to Launch Loud, where online coaches come to build iconic personal brands, create year-round demand, and fill their offers with their content. Launching loudly and proudly to six figures and beyond. Welcome back to Launch Loud. My name is Brittany. If this is your first time tuning in, and to many of my returning listeners, hello. I really appreciate all of your support of the podcast. And it's really great hearing from you either via email or in my DMs when you really enjoy an episode. You learn something, you're excited to implement something. So please let me know as you continue to listen this episode, future episodes. It really means a lot. And I'm just so glad that yeah, I'm sharing something that is actually helpful for you. And that is what I'm going to continue in today's episode, which I have basically kind of gone undercover, somewhat accidentally and somewhat intentionally, of a few launches recently. And I kind of wasn't intending to be collating all of this information in like as intentionally and in a structured way. But as I reflected on going through these kind of, I guess, funnels you would call them, I realized there was a lot of patterns. And basically I sat front row to three very different launch styles from three different like business owners coming from different industries with different audiences, different offers, different price points. And yes, there were a lot of differences, and everyone does everything their unique way, which is great. But there were also a lot of things that they had in common. And that's really what I always find the most interesting pattern is what is everyone doing to really create that momentum, that buzz that, yes, obviously gets them those amazing results during the launch, but creates that overflow into other things, whether it's a down sell campaign into something else, whether it's now creating their wait list for the next cohort or whatever it is that they're focusing on. And that's something I personally really love about launches. And when people are able to launch well and do it in a way that creates that momentum, that is something I just love to see play out because that's something I'm so passionate about when it comes to launching. It is not just about the pre-launch, it is not just about the open cart and the closed cart moment. It's what launching does for your business, for your visibility, for your credibility. And it's why I'm so gun-ho about launching and that being a part of your annual strategy. Whether you are someone who does two, three, four launches a year, or you're in more of a recurring rolling launch style approach, which is like, you know, a monthly webinar, a fortnightly webinar, or like it's there's just so many options. And that's what's so great about it. And I think that's what a lot of people don't understand is like a launch has to be this one thing. It has to have a webinar, it has to have an eight-week runway. And that's ultimately not true. Um, and that's really a story for another time. We're actually going to talk about these launches today, but that's again, yes, something that I really love to observe is what what are all the common threads amongst these people who are just launching so well, so successfully, and able to back it up, right? Not just have the one big blowout launch, but consecutive great results. And it's not always about scaling upon scaling upon scaling. You know, first launch I sold 50k, next launch I sold 100k. It's just about having that consistency and that momentum in your business. And I think when people do think of launching as well, they think about like this constant scaling, when in fact it's actually just what can help you to be really consistent in your business. It's not always about more, more, more, but how you can reach your target, whatever that target might be, and and have that consistency and revenue in your business. So the three different launches that I was in, like I said, some were accidental, some were intentional. Um, the first one was, of course, Jesse Jean's Yap Challenge. Um, so I actually wasn't opted in to like I and she didn't run a webinar. So I had to kind of join her email list because as I was watching it all play out, I was really, really curious. I was like, okay, she's obviously nailing the content side of things. She's got a great sales page. Is she sending emails? Because I was just trying to think. I was like, is she doing this all via social? And I had the inkling that she wasn't, and I was right. She was sending out daily emails during her promotional period. Um, and I wanted to know what they were like. So I did join her email list. There wasn't like a specific launch flow. It was just her general email list, which is again another very interesting observation. It wasn't that I had to be part of a specific segment or a wait list or join a webinar. I just was automatically involved in her sales emails. So I kind of joined hers like probably a few days in. The second launch, this was a launch that I was, I would say, accidentally a part of. Um, again, they were sending all of their sales emails to their full list. And because I was on this person's mailing list, it meant I was receiving their full launch flow. Great for me. Um so this particular uh program that they were selling was a membership. It was an AI-based program. So about AI like integration and learning about it, all those sorts of things for business owners. Um, I will say I always kind of want to differentiate this. This particular membership is like a quarterly membership. So at a base minimum, you have to join for three months, and then from that point on, you can just extend monthly. I kind of feel like that differentiates different types of membership models. So I wanted to clarify that, just in case anyone was curious, um, because that also means that it's typically a little bit higher of a price point. So that was the second one that I would say I was in more from an accidental basis. And the third one, this launch, uh, was for, and don't laugh at me, okay, this is probably more of a personal thing, but um, slow cooker meal prep. Uh, yes, that's kind of my whole identity right now. I love my slow cooker and I love cooking with my slow cooker because it doesn't feel like cooking. It feels like this weird workaround hack. And I've always been like this when it comes to cooking. I don't like cooking because I don't like kind of keeping up with all the different elements, right? You've got something on the stove that needs like flipping and turning, and then you've got something in the oven, and then you've got a set, like there's just too many elements, and they all require different prep and different prep times. And I I don't like I mean, I'm fine with it. I'm pretty good at it. I'm pretty good at coordinating everything to be ready at the at the serving time, but I don't like doing that because it just feels like it's it's a little bit too involved, and I just don't personally really like cooking that much. So look, I could default my cooking to my husband. I'm the default cooker by just default because simply I am home more. He does a little bit more commuting, so it makes more sense for me to be the cooker. But that means very long-winded way of introducing this as my the third launch, but that means I love using the slow cooker because I can put that on at around lunchtime. I just dump everything in there. It's less chopping, it's less boiling, frying, all the things. Um, and then it's just ready, right? At the time, maybe I have to put on some rice or put together like a little side thing, but it feels a lot easier, right? It probably isn't, but it feels easier, and that's why I love slow cookers. All of this is to say that I followed someone based off an ad that I was served, and I followed them because I wanted more slow cooker meal ideas, and I followed them based on the ad, and it turns out the ad was like pre-launch lead gen follower audience growth style ad um ahead of her mini course launch. And I think she opens up the doors to that a few times per year. It's not a hugely high-ticket course or program. Um, again, she did not have like a main conversion event. It's just that she sells this periodically, doors open, doors closed, and I believe she would have like kind of different seasonal bonuses and and kind of offers and incentive to join. So I just happen to be now part of her organic Instagram audience. Um, and I believe then when I followed her, I think I wanted to get a recipe, so I commented the word. This was all happening on my private account, by the way. Commented the word, got the recipe, had to put my email in. That's how I got onto her email list ahead of her launch. So when the door open situation happened, I was on her email list. I was also following her. Okay, so now you know a little bit too much about my personal cooking interests and habits. Um, but now you also know the three launches that I was in. And as I was kind of saying, these were all happening, like the the promotional window, the open cart moment were all kind of overlapping across like about a like a two, three-week period. So it was all happening. Um, I was experiencing it from a lead point of view. So I was on their email lists. I also was happening uh following all three of these people. So I was seeing their organic content. Um, the AI program, yes, I did attend a webinar. I'm getting it maybe might be getting this confused with another AI program that I was also on an email list for. But this one, there was a webinar. That was the only one. So just to clarify, Jesse Jean's Yap Challenge, this was like a two, oh, I don't remember the price point, $297 USD program course, you could call it. There were live elements. Um, an AI quarterly membership around like the $200 mark per month. You had to join for a minimum of three months, and a slow cooker meal prep mini course around like the $199, I think that was Early Bird, $199 AUD for that course. No live elements, just basically access to a vault of resources, um, and she has a bunch of tutorials and things in there. So that is the lowdown on the offers, the kind of rough price points and the different niches. Um, and yeah, it was really interesting because again, all different, you know, audiences that they were trying to target, all kind of different offers, um, and different industries, different price points, and different launch strategies. So it was really interesting again to to review, okay, what were they all doing differently and and what's cool? Um, what were some things that, you know, we can extract from that, I can learn from that, and then also what was the same. So quickly, a quick rundown on a few things that caught my attention on what they were, I guess, I guess they were doing them differently, but you could also say that's because they were running different launch strategies. Um, but for the meal prep mini course on her sales page, which I feel like hasn't been such a thing more recently. I don't know. I've only really I haven't really noticed it so much, again, from a consumer point of view. Um, and probably more so for me, I'm probably not looking at like that mid-ticket offer, like around like anything less than a thousand dollars. Like that hasn't been the place I've been investing lately. It's probably more high-ticket. So I haven't noticed it. But um, what she had on her sales page was a VSL or a video sales letter, um, which is very like, you know, probably I wouldn't say it's outdated, but you know, we used to use that term a little bit more um in sales. But it's a video that kind of walks you through the program, introduces you as the course creator or the leader, expert, whatever, um, and it is a video sales letter. I don't know what else to really call it, but um, basically like a verbalized version of your sales page. Um, and she had that right at the top of her sales page, which I thought was interesting, and I thought that was clever because again, thinking about who she's trying to target are like mums, they're busy, they don't have all the time in the world to kind of scope this out. They just want to know, is this something that will help me? How will it help me? How long will it take me? What does it cost me? So she had that right at the top of her um sales page, and I thought certainly for the price point, that is something that is absolutely a great idea. I do use video sales letters in other parts of my launches in other ways. I kind of integrate that um as part of like a one-on-one sales conversation component. Um, I can integrate it there. I do send that out in other aspects of launches as well, but yeah, it has never been on my sales page. Um, so yeah, I thought that was interesting. Um I wondered, I want to know if anyone else has kind of experienced or noticed that more or less. Um, for the AI launch that ran a masterclass, she ran a very, very tight replay period. Very, very tight. Um, I think it was only 48 hours. And that I found that's something I have been trialing myself. It's a little bit of a bigger window, but I kind of saw that as, yeah, again, something I haven't seen from a lot of other people. But I thought that was clever again, because it it's not just people signing up to a webinar, like everyone signs up to everything these days, right? But not a lot of people have the intention to go. Or they say, oh, I can't make it live, I just won't, like, I won't do it. Yeah, I'll watch the replay, but most people don't. And like getting people onto that replay, because we know getting people onto our webinar, it's gonna increase the likelihood of them converting. So if we can't get them there live, how can we also incentivize them to watch that replay? And actually tightening the window of when that's available is gonna encourage more people to watch it. So she had a very tight window of when that replay would be closing or disappearing, and she had dedicated emails in her flow about that replay as well. So I thought that was interesting. Um, Jesse Jean's challenge, um, because I kind of was a bit late to the party with viewing it from the perspective of what I was trying to do, which was observe and take notes. There wasn't anything that really jumped out to me. Like I it was obviously interesting that her socials were such leading the charge, but what I found interesting is that her emails were doing just as much work, really, on the back end selling. So I thought that was really, really interesting. She did not have a like live conversion event. It was pretty much a this I'm dropping it, but ultimately she just had all of that demand and momentum behind her, which we'll talk about in a little bit soon. So, very interesting. Some things that I noticed, but I now want to talk about what these three launches um just did so, so well, and what really reinforces what I have been doing with my own and with my clients, and really what I would like highly encourage you to take into consideration when you're next going to launch your offer, because I just think these three things are like undeniably required to have that success. And by success, I don't mean a million-dollar launch. That's not the only version of success. Um, but like I said, having the momentum, having the sales that you want, hitting your targets, and having that overflow that takes you into whatever it is that you are doing next after your launch. So the very first thing, I kind of already touched on it, but emails. Emails, emails, emails, emails. Every single one of these launches was heavily turning up the dial on emails prior for those that I was already on the email list of, and then especially during their open cart. And truly, like I believe, emails, 2026 are like the ultimate driver of launches. And it's honestly one of the biggest fears that I hear from people when I'm working with them or, you know, I'm auditing their launch, and I look at their emails and what they sent, and I'm like, okay, we did not send enough. We did not strategize this and articulate really the types of emails that you needed to be sending. And the feedback I constantly get, even just talking to other business owners about email, is like, oh, I'm just so, what if they unsubscribe? I'm just too too worried about bothering people. I'm, I just don't want to be like spamming anyone. And I mean, look, I can understand that we've all probably had an email from a business, whether it's dominoes or something else, and you're like, damn, they sent a lot of emails to me. I'm gonna unsubscribe. And that's typically because you were probably never gonna buy anything from them and these emails weren't right for you at the right time. So you unsubscribed. And again, typically this normally happens in an e-commerce setting where you've just been automatically added to a mailing list because you bought something, not because you are actively interested in hearing from this person. And e-com is just so different to what we do as expertise-based businesses. So I think when people say, like, oh, I'm worried about spamming people, you it's probably because you're coming from an experience where you have had been inundated from emails. I can understand that, but I think it's important to dissect that a little bit more and actually think about, okay, why did that bother you so much? And then on the other hand, if they unsubscribe, they unsubscribe. They're probably not gonna buy. And that's fine because we now weed them out, right? We know, okay, great, you're not interested in this. A lot of the time as well, people will unsubscribe and resubscribe to your mailing list quite often, especially if you are, again, running regular campaigns, you are strategically using lead magnets, and it's okay. People will come and go. Um, and eventually, if it's the right time, they will buy. That's okay. But I really think the fear of like, what if people unsubscribe is like just not a good enough excuse for not sending emails, especially when emails are such a driver of the train in a launch, because really your email should reflect the timeline, reflect the like arc of your launch. So if I looked at all of the emails you sent, if you just sent me a list and you sent me like day one, this was the subject of the email, this was the topic of the email, and you sent me a full list of every single email, I should be able to look through that list and be able to follow along with all of those key moments and milestones. So I should be able to know, okay, doors opened here. Okay, the replay of the webinar was expiring here. Oh, they're gonna send me one more reminder. Oh, okay, the early bird uh incentive offer is ending. Oh, I great, I have 24 hours left to apply. Amazing. Okay, I've got three hours left. Okay, doors are closing. I should be able to identify that. And it it's that's what kind of actually helps your leads to stay on track throughout. Because remember, just because you're launching doesn't mean that your audience is following along with it like you are a celebrity. Um, that is just the honest truth. So as much as your world is revolving around your launch and day two, day three, day four, your audience, yes, they might be interested and warm and engaged. They're also managing everything else that's going on in their lives. And the other thing I have noticed is that most people have very, very, very full inboxes. Now, I would love to know, feel free to reach out to me. Are you someone who is inbox zero or are you not? I typically I'm an inbox zero person. And by inbox zero, yes, I like to get things down. Um, there might be like at the end of the week one or two things in there that are like to action next week. I then have a tagging system, they get tagged, um, or I snooze things and then they reappear in my inbox when I need them. Um, and then from like my personal email, there's again probably only like three or four emails in there, maybe six at the most. I think there's six in there right now because I need to action some of those things. Those are things that I need to action and follow up on, but they are like opened, and then again, they might have a tag that's like respond to this or flag this or attention required, pay this bill, whatever it is. So I'm like a very streamlined inbox person, and that's why when I am in someone's launch, I notice all of their emails. Great for me. Again, it's helpful research. Um but if you weren't like that, um, maybe you weren't a launch strategist, you probably would notice an influx of emails if you were an inbox zero person. However, I'm thinking inbox zero people might be the minority, especially when it comes to personal email inboxes. So that means, my friend, don't hold back. Send the emails. Because where I think the strategy lies in emails these days is actually less about what's in the email. If we get someone to open it, fantastic. That's that's great. That's a win. If we get them to scroll to the bottom, that's amazing. But there is so much power in just the subject line because ultimately the majority of your list are just gonna see the subject line. Whether they see the notification on their phone or they actually do open up their inbox and they see the notification, that's that's what they need to know, right? Everything that you need to say needs to be able to get into that subject line. So, yes, your emails are key, but it's the subject lines that are really where all of the telling information needs to be. And that's what helps your audience to know, okay, great, doors are open. Okay, here are some questions about the offer. Okay, here's what's included about the offer. And a lot of the time we can avoid wanting to be salesy. So we come from more of the like nurture style point of view a lot. And I have fallen into this trap too. But at the end of the day, you also need to use your emails as like, like, I don't know, I'm trying to think of like an example. Like the Commonwealth Games are on at the moment, and you see all of these like people, like the different marshals, and they're the ones like tracking everything and helping the athletes know where they need to be and stand here and put your things there. Your like emails are like the marshals of your of your launch, right? So it's really important that they are specific, that they are clear, and that you are, if you have a deadline on something or something's expiring, you're using your subject line to communicate that. You're not just saving it for the bottom of your email or the countdown timer in your email. So all three of these launches really nailed it when it came to emails. Um, they probably sent more than you would be comfortable with. Um, and that looks like sending three or four emails on the last day. Actually, I'm gonna hit pause on this right now and actually go back into my inbox and just check the one I'm talking about. So the the AI um launch that I was part of by default, uh, because she sent her sales. Emails to her full list, even with the masterclass. On the final day, so she closed cart on June 30. Uh she sent an email with four hours to go. With when did when did this get sent? Uh with one hour to go, with 30 minutes left, and then 10 minutes left. So that is four emails on the last day. And that might to you feel staggering. To me, it doesn't feel super crazy. I kind of end up probably sending three on the last day of my open cart period or like application period. So going up to four doesn't feel wild to me, but if you're like sending one, um, that's probably gonna feel like quite a jump. So, what I also found interesting about that is that three out of those four emails, the subject lines were literally four hours left, 30 minutes left, and 10 minutes left. Um, so she was literally just calling it out. There wasn't like doors are closing, this is your last chance. It was just 10 minutes left. So again, I think specificity is key, just being direct is key in your emails and sending more than you actually think, because emails really do drive those last minute sales and reminding people. And it really can just be the subject line that reminds someone, oh yep, I had that in my inbox, I'm gonna go follow it up, or yes, I'd opened that in my browser. I just need to go back and finish my application, whatever it is. So emails, emails, emails, um, more than you think, and really using your subject lines as the marshals to your launch. Oh, I love that little example I've just come up with exactly on the spot as I'm recording this. Thank you so much to myself. The second thing that these launches did well is urgency. Um, and I'm probably gonna, I guess I could use scarcity in this element as well. Kind of see them as the same thing. You use scarcity to create urgency. Um, you know, anyway, but urgency is the main thing, a little dash of scarcity on the side there. And again, this is something very, very similar to the what I hear about emails. I don't want to use a lot of urgency. I don't like scarcity in my marketing. You know, it it's it doesn't feel ethical. And uh look, I could say a lot to that. What I'm gonna say is it's human nature to protect ourselves from any perceived risk. And in investing in any type of course or coach program membership, there is perceived risk because we don't actually know what's gonna happen. Yes, we can know what's inside, black modules, and if there's a live call as an example, but we don't know how things are actually gonna unfold. We don't know if the strategy inside is gonna make sense for us, we don't know if on the other side of things we're gonna have the time to implement. There is there is innate risk in it. And our biology, our own human nature is to protect ourselves and resist and put off that risk for as long as we typically can. On the other hand of that, we also get a little dopamine hit when we get a win. Our brain enjoys that. And that's why we love, even if it's just like a 10% off discount code to that clothing store online, we'll take that win, right? Or you kind of maybe have a moment to think about a decision and you find like a discount code at the last minute for the other one, or you find that you're gonna get a bonus gift with this other option, like, well, great, I'll go with that. Our brain also enjoys that win. And my husband talks about this a lot. He is a sales manager for a construction company, and he said that there are just some buyers, more than more than there are less of them, that need a win to be ready to sign their build contract. And they just need that validation in themselves, that they are the ones that are in control of the deal, that they are the ones that have got this, they've negotiated it, they've come out on top, and yeah, basically they've got a win in this process. So part of the offer is that there are under the table, they call them under the tables, under the table offers that are somewhat already built in to the build itself, the original price or contract, I guess. Um, but the salesperson can put on to the table, because they were under the table, they put them on the table. And again, it makes that customer feel like they've got a win, and our brain simply enjoys that. So when you're trying to balance out our brain, trying to protect ourselves from risk, and the fact that our brain also lacks it when we get a win. We maybe we feel like we save a little bit or we negotiate in some way, that's really where urgency can play into it perfectly. Because it's going to incentivize your buyer to stop putting time between their decisions. It's gonna make them make that decision faster. And it's gonna make them feel, oh, I, you know, I got a little bit of a savings there or I got a bonus XYZ, whatever it is. So urgency in your launch, it's not about getting every single person to buy as fast as possible. It's actually more so speaking to the leads in your pipeline who are already the warmest and the most ready to just make that decision a whole lot faster. And when you have from the get-go of your launch, from the very first like 24-hour, 48-hour period, when you have that momentum from that beginning, that's what can really set the trajectory off for a really big buzzing launch because it's happened at the beginning. Now, that's not to say that launches that do have a slower start don't succeed or don't have the big buzz. That's totally untrue. When you have an offer that maybe has to go through via application or booking a sales call, it can feel a little bit different. The momentum is kind of a little bit lagging because people naturally have to kind of go through the sales process versus being able to just sign up and buy something straight away. Um, and that's why I recommend things like pre-sales and having spots pre-locked in before your open cart. Um, but having that urgency or scarcity element that expires isn't for the full duration of your launch, is going to drive a little bit faster action. So you could, even if you're in an application situation, be like, we already have five applications in, or I have already booked three calls for the three spots I have available as an example. So it's not just about sales, but it's about decisions, right? Getting people to make decisions faster. And the way that these launches used urgency and scarcity, um, Jesse Jean, I believe she mentioned this would be the last time, this was the second launch, that the offer was gonna be at that price point. So that was an element of both kind of scarcity and urgency. Um, the AI membership was launching um right up before the new financial year. So in Australia, I our financial year, like the way that we calculate our tax sit, gosh, I don't know. Um, our like revenue is from uh July to June. So it's not January to December. Um, so that's our financial year. So she was having her launch right up against the end of the financial year. It incentivizes people to take, like, make their final investments of the year before the tax year ends. Um, and then she also mentioned that in the new financial year, the price would be adjusting. So again, there was some urgency there to take action before that June 30 date, which was also her car close date. The meal prep course did not have like the kind of the price is changing element, um, but they did run an early bird offer. So in the first um, I believe three days was the chance to get the early bird pricing. Then that would um expire and then the price would go up. So that incentivizes people to join faster. Um, and again, this is not about getting all of your sales in the first 24 hours, but it is about creating more incentive for people to take faster action. And then when you have that momentum, you can start to kind of leverage off that through the rest of your launch to drive those final sales for those people that do need a little bit of extra time. Um, so I highly recommend having and leveraging urgency andor scarcity in some way. And that can look like a financial incentive, it can look like some type of bonus or additional additional access to something or something that wouldn't be available. It can really depend on your offer and of course what makes sense for you. But I think there was a little bit of a phase where we were like, no, we don't need early bird pricing, we don't need discounts. And I get that, it's not about discounting, um, but it is about driving action. And in this day and age when we have so much information and we really want to be thorough about our decision-making skills, um, decision-making, sorry, decisions really, um, you need to have some type of like leverage, right? And having early bird pricing or some type of expiring bonus really can do that. And I don't think it's a season that we're in that we can afford to be losing that, right? The third thing, and this is ultimately the the element of their strategies that they did that like underpin both of these things, but truly wouldn't be possible, like like none of this would be possible without this. Um, but it is their content and it is their pre-launch. And I also do want to clarify before I go into this, from my understanding, two of the three launches used ads. So I I mean, I can rem I said at the beginning of the episode, the meal prep uh program, I was followed that account originally prior to the launch from an ad. So she was using ads, and I believe that the MAI membership was using ads, I'm sure before, but I most remember like retargeting ads during the open cart period. So this is not to say that you should only be organic, and it's also not to say you should only be ads. Um, I really believe in a hybrid of both and they work best together. Um, but I just wanted to clarify that because yes, there were some big results, obviously, in these launches, um, and they were very successful. But I did also want to mention that yes, they are using ads, um, but ads are a part of your pre-launch. So, and just to also then clarify, Jesse Jean, to my understanding, did not use ads. She was fully organic. Regardless, all three of them, all three of these business owners, had a major, big focus on organic content and the way that they showed up and the way that they were creating these very consistent touch points all throughout. The weeks during the pre-launch, um, it's not like they just popped out of nowhere and were suddenly promoting something. You just felt like there was this natural continuation into this launch. It wasn't like you were kind of being funneled into anything. So a lot of the touch points beforehand were kind of teasing at something's coming, or I've got something prepared for you guys, or I'm so excited about this thing. Again, it didn't feel like it just like came out of nowhere and like slapped us in the face. It just felt like, oh wow, I've been following along this with this person. I really, really love what she's sharing. I resonate what with what she's talking about. It seems like she really knows her stuff, that she's getting great results. Now she's inviting me to this webinar, or now she's talking about her offer and how she does this with her clients. And it just felt really, really organic. And that was all through the pre-launch, right? So we're getting a lot of our buy-in. And then, as well in the open cart, it was just equally as consistent. Um, sure, maybe there was an increase in stories or an increase in posts in the duration of like, let's say, a seven-day period. But again, it didn't feel like this random pop-up. It didn't feel like too much. It didn't, it didn't like just feel, I guess, a little like a lot of the time when I see someone launching, I'm like, oh wow, okay, you're launching now. And it just feels like this departure from what I normally see from them versus just this very natural evolution into what they're talking about and what they're selling. And that might just be a me observation and a and a personal preference. But yeah, it just the selling part of their open cart just felt like something I was still engaged in, interested by, wanting to hear from them, even if it all was sales-based content. Um, so using your organic strategy, even if you're using ads, is so key for three reasons. It is making sure that you have your audience's attention. Like, attention is, again, still the biggest thing that we need to have. And I think people forget, like, and it's Jesse Jean's a perfect example. Like, when you have your audience, like and they are locked in on what you're talking about, you can steer them in any direction you want, right? She could have launched a high-ticket group program if she wanted to. She could have launched a low-ticket membership. It wasn't about the offer. It's that she had really gotten attention around this mission and this message, and she had really gotten people behind her on that. Um, the second thing that your organic content can do that your ads simply can't is having genuine trust and rapport and connection with your audience. Like, again, them not just seeing you create that really fancy carousel that you put together, but the in-between stuff and how you're showing up for clients in between launches. Like, you know, I feel like a lot of people only talk about their offers when they are mid-launch, as opposed to like weaving it in naturally and showing how they are the expert outside of those high-stakes moments as well. So that is really what where your organic content is so important. And then thirdly, to that as well is actually creating, again, that demand and momentum. I don't want to like say it's like FOMO, but there is an element of creating buzz around something. And again, if you do have attention, your audience's attention, and you do have that trust and rapport, when you're like, well, I packaged everything up and here it is, and here's the opportunity, you're gonna have more success than kind of just hopping up out of nowhere being like, here's this thing that I've named. I've never spoken about this topic before. Here it is, why don't you buy it? So, your organic content, again, that's gonna fuel your email list. That is going to fuel things like urgency and scarcity again as well, because you can bring all of that to the forefront in your content talking about bonuses, talking about early bird incentive. So if you have, and you're like, I decide, okay, I'm really gonna go harder on emails this time, I'm like, great, how is your content content supporting that? Or you're like, I'm gonna have an early bird discount. Great. How are we making sure that your content makes that clear? And how are we making sure that we've got the leads that we need to make that early bird discount worth it? Right. So really everything that all these launches have come down to are like content touch points, um, being very clear, being very repetitive, being redundant, and using, you know, things that like, you know, never went out of style, but for some reason, like we claim are like not cool or maybe are unethical. Um, but things like urgency and scarcity, they are a thing. They support the buying process, they support our human psychology in the way that we buy. And honestly, it's something that you need to be incorporating. It is a non-negotiable. So hopefully that was an insightful uh episode for you. It's been an insightful few weeks for me. Um, you know, as I said, it's affirming things I've been doing myself, and it's been opening my eyes up to other ways that people do things too. So I highly recommend to you, and I've said this before, you know, maybe to clients or people, I'm like, if you are ever curious, like watch and observe and see how people do things. We can learn so much from how other people lead, and it's so exciting when they are getting such amazing results. It shows that there's so much opportunity out there for us. And a lot of the time I like to learn from people outside of my niche. So what I found kind of the most interesting to go through, I mean, a lot of, I'm on a lot of like mailing lists for business people, content, marketing, sure. But what I found really interesting was going through this live launch for a slow cooker meal prep mini course, right? It had nothing to do with ROI. It had nothing to do with, you know, financial gain. It was about making your weeks easier by meal prepping and using a slow cooker. And it was just, yeah, really helpful to see this launch play out on an entirely different topic, really outside of what I talk about and what I do. So if you're kind of needing to refresh your own inspiration or motivation, opt into things that are maybe not relevant to your niche. Maybe you opt into a, I don't know, a fertility specialist launch, or um, I don't know, what's another example of something I've seen recently? Uh, like a, I don't know, I don't know. Just get creative, right? I think we can really easily kind of box ourselves into our niche, um, but we can really learn from other experts because ultimately it's all marketing and they all have the same principles. So thank you so much for tuning into this episode. Again, if you enjoyed it, you found it helpful, you're more than welcome to take a screenshot, share it on your stories, tag me, let me know you're listening, or just send me a DM or an email. I love to hear from you. And if you could just take a few moments to rate the episode, whether you're on Spotify or on Apple, you're more than welcome to leave a review. That would really help me out. I really appreciate your support. Thank you so much for listening, and I will see you in the next episode.