
The Atlanta Formula
Hosted by Zettler Clay, this show explores the city's rich culture, history and vibrant energy of the people.
Episodes
23 episodes
6. Variable Edition - Ted Turner’s Visionary Impact on Atlanta and Modern Broadcasting
Ted Turner revolutionized modern media, and his story is as riveting as it is inspirational. From a raw and candid Playboy interview where he opens up about love and violence to the tragic suicide of his father that set him on a relentless path...
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57:35

5. Variable Edition - 50 Years Since Hank Aaron's Crowning Glory and Bitter Aftermath
What if breaking a legendary sports record brought not just fame, but also unimaginable pain and regret? Join Zettler IV and Zettler V as they delve into the life and legacy of baseball legend Hank Aaron, focusing on the events surrounding his ...
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44:00

4. Variable Edition - The Talent Gardener: How Rico Wade Harvested Atlanta's Best
Discover the unsung hero of Atlanta's music scene as we honor the indomitable Rico Wade, co-founder of Organized Noize. Wade's mastery in elevating the unheard voices from the SWATs to stardom echoes the strategic insight of business moguls whe...
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21:29

3. Variable Edition: Literacy Quest for Atlanta's Youth, New Era in Mercedes-Benz and Salute to Atlanta Icons
Dive into an enlightening conversation with Atlanta-born educators Zettler Clay and Shaka Bailey, who bring their passion for academic excellence to our discussion on educational mastery. Bailey, wielding his 'superpower' as an African American...
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33:27

2. Transportation: Did Something Go Wrong?
As the hum of Atlanta's traffic weaves a story of infrastructure and societal evolution, our latest conversation invites you into the living history of a city's love affair with transportation. We lay tracks through the personal and the communa...
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59:28

1. Affordability: Am I In The Right Place?
Like the boy Leland Wayne, metro Atlanta's population is booming. But as our city grows, so does the challenge of keeping it affordable. Is Atlanta becoming a place where its current citizens can no longer live?As the shadow of high-ris...
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58:56

Episode 15: Braves Mania and Affirmative Action
Zettler links with national ESPN reporter and SWAT native Coley Harvey rap about the Atlanta Braves’ historic June, as well as SCOTUS’ recent ruling on college admissions. Also, a special guest (Squeeze!) comes on the show to talk about her lov...
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1:02:27

Episode 14: Hip Hop’s 50th Anniversary, Youth Curfews, Lab Meat and Stupid Tourism
Live from Piedmont Park, Zettler is joined by founder and CEO of Cultr Collective Jillian Lofton and fellow Benjamin Mays High alumni Win On The Track and Jamario for a deep dive into hip hop, city curfew measures, fake meat endorsed and availa...
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1:08:37

Episode 13: Outside at the Cascade Barrio
Greg, Maus, Shalon, and Zettler are back in full foursome mode at Barrio ATL to discuss drama and resiliency at Benjamin E. Mays High, instability at the top of APS, a looming commercial real estate crisis, Future's STEM lab ambitions, exorbita...
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55:52

12: Mitochondrial DNA, Greenbriar Mall, Artificial Intelligence Takeover
Shalon and Zett show love to the mothers in our life, and a lively discussion on changes in Greenbriar Mall, artificial intelligence, the decline of viable journalism and the state of public safety in Atlanta and much more ensues.The At...
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1:05:21

Episode 11: Trae Magic, Hawks Future, YSL Trial Madness, Cancel Culture
Zettler goes dolo on this episode, riffing on the aftermath of Trae’s legendary showing in Boston, the YSL trial, cancel culture and more. Like, share and review this episode and all the others! We look forward to having some reall...
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24:05

Episode 10: Presidential Snub, Freaknik, Atlanta’s Continual Rise
Greg and Zett discuss President Joe Biden passing over Atlanta for the 2024 DNC, Freaknik’s relevance and the ever expanding Atlanta story.
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23:57

Episode 9: April Atlanta, Reeses’ pieces and the 85 acre police training facility
Shalon and Zettler get into the fullness of spring in Atlanta, double standards in sports and the ongoing police training facility saga in Atlanta.
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40:04

Episode 8: Rewriting History, Social Media Laments and Tomahawk Offenses
MaeB, Shalon and Z4 dive into the hazards and joys of social media, keeping yourself in check with superficial motivations, Florida lawmakers whitewashing history and more. Rate us with the 5 stars and share with the people as your favorite Atl...
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Season 4
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Episode 8
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42:06

Episode 7: Body Image, Beauty, Unapologetically Natural
Greg, Shalon and Z4 rift on getting in shape for the changing seasons, natural beauty and image issues. The crew gets a little deep and gives some humor in this listen you don’t wanna miss.
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39:01

Episode 6: Everything You See Ain't What You See
In this episode, Zettler and Emmaus join special guest, Bo (OrangeHands), to discuss current headlines in sports, relationships, the development of the AUC, and how we can all contribute to the revitalization and progression of our communities ...
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Episode 6
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37:05

Episode 5: Don't Show Ya Behind In Front Of Company
Zeltler, Shalon. and Emmaus sit down to discuss the controversy of athletic coaches and their players, slavery movies, slapping people on national TV, and so much more! Get into this funny episode and chime in!
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Episode 5
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40:16

Episode 4: Toxicity, Boots, and A Mimosa
Zett, Greg, and Emmaus band together to discuss the Atlanta Hawk's #ToxicTrae, the booting cars epidemic in Atlanta, and the bill to be passed to end them. They even talk about the hard choice people are making between church and brunch! What?&...
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Episode 4
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24:31

Episode 3: The Answer is Ownership
This week on The Formula: Half the crew, Greg and Zett, get together to talk about Atlanta sports, how we can transform as a community through housing and ownership, give back to the youth, and leverage the advancement of technology with Ai and...
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Episode 3
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43:25
