Brand and Butter
The straight-talking branding podcast for leaders who refuse to settle.
Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.
Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk about what actually makes brands stick.
Tara Ladd is the founder of Your One and Only, who design brands that breathe with culture through psychology, strategy, and design.
Podcasting since 2023 • 92 episodes
Brand and Butter
Latest Episodes
Be The Default Choice In A Trust Economy
When markets shake, people don’t chase the lowest price... they chase the lowest risk. That single shift explains why discounts fall flat, why 'more features' can backfire, and why clear, consistent branding wins even in a downturn. We dig into...
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Episode 91
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38:04
How Brands Earn Trust When The World Feels Unsafe
The mood has changed, and so has the way people buy. In this episode I'm discussing why bold claims and glossy certainty are falling flat, and how clarity, proof, and psychological safety now drive trust in a noisy feed and a fragile news cycle...
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Episode 90
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22:30
Why Feeling Stuck Might Mean The Map Changed
Feeling like this January feels different? That's because it is, and you’re not broken; the map is changing. In this episode we dive into why the fresh start effect piles on pressure, how nervous systems ignore calendar flips, and what to do wh...
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Episode 89
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41:54
Beyond Algorithms: Understanding the New Consumer Mindset
In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting ...
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Episode 88
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37:40
From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability
TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues. A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and chil...
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Episode 87
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1:07:31