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The Feminine Founder
Heyyyyy & welcome to The Feminine Founder!
I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures.
On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired!
Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!
So happy you’re here! Now, let’s dive in!
The Feminine Founder
141: {Sassy Solo} Create over Consume
In this episode, I pop off about why you should be creating content rather than just consuming it! It's 2025 and the entire world is online. Start creating your own personal brand and start being SEEN for the professional and person that you are!
LINKS TO FREEBIES BELOW:
WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE
ABOUT THE HOST:
Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on
LinkedIn HERE
FB HERE
Caroline Pennington (00:01.07)
All right, friends, I am about to pop off about a topic that has been on my mind. I wanna just get it out there, so I'm gonna go off about it this podcast, specifically here. Okay, so it's 2025, we all, the whole world is online, okay? So, which is why you need to have a personal brand, number one. Number two, you have a choice. You can either create or consume. And what do I mean by that? So we're all online.
We're all consuming information online all the time, whether or we're Googling the best restaurant to go in the area or directions or checking out someone's Facebook or their Instagram or their LinkedIn or whatever medium it's on. We're all doing it, okay? So we can spend our time going down the rabbit holes and looking at what people are doing and making judgments or assumptions or whatever fill in the blank that looks like. Looking at their life, maybe admiring from afar, maybe being jealous, maybe whatever it is.
We're all online observing what other people are doing. But it's the ones that choose to create are the game changers. Okay, what do I even buy create? I mean, start creating content for people and you may be sitting there thinking like, but Caroline, I don't know what to say or what I have to say isn't good enough or whatever. I've heard literally at all all the excuses. And the reality is that we do wanna hear what you have to say, like whatever it is.
and everybody looks at me now with the big following on Instagram or LinkedIn or whatever, fill in the blank, podcasts. And the reality is I was just like you. I just started my online journey two and a half years ago and I had literally no clue what I was doing and so everybody forgets about those first moments, the cringe moments. Yes, it's cringy. Yes, it feels weird. Yes, do you suck at first? Yes, but just like anything else that you do, you're gonna suck at first. You just have to be okay with that.
And most people are not okay with that, which is why they stay stuck. So this is my encouragement to you is if you're listening to this podcast, start creating content. I don't care what medium it looks like on Facebook, on Instagram, on LinkedIn, online, whatever, just start doing it. And the more you do it, the more you'll get used to it and the easier it'll feel. And then you'll start to see what's working. And you may be putting content out there and thinking like, man, Caroline, but no one's.
Caroline Pennington (02:26.548)
reacting or I'm not getting any likes or shares or whatever, that's okay. Create content for you. And that was the game changer for me, honestly, is when I started creating content for me, I stopped caring about what other people thought and then that's when the magic happened. So if you're listening to podcast, get out there and go create some content, friend.
