169: {Sassy Solo} Just Start Whatever Is on Your Heart

Girl, if there is something weighing heavily on your heart that you want to do or start- DO IT! Best to start and fail rather than never start at all. Maybe it's learning a new skill, learn a new hobby, start a side hustle... I'm here cheering you on! 

Transcript

Caroline Pennington (00:01.102)
All right, today I am here to encourage you to just start whatever it is that you have on your heart or your mind, or maybe that's that thought back in your head and it keeps popping up that you want to do or you want to start or you want to begin. Do it because you don't want to look back when you're 50, 60, 70 with regrets in life and it's okay.

if you suck it first. I sucked it first when I started my marketing, when I started my podcast, and guess what? That is okay. And also know that you're not gonna be an expert or the best at whatever fill in the blank when you start whatever it is, fill in the blank it is. Maybe it's a business, maybe it's a podcast, maybe it's learning a new skill, learning a new hobby.

And if you're sitting here listening this and you're like, man, Caroline, I just don't want my mom, you know, asking me about this at Thanksgiving or my weird creepy uncle Tom, like making fun of me about this. You know what? What are they doing with their life anyways? Who cares? It's important that you start whatever it is because I'm guaranteeing you when you look back after years of doing it, you're going to be proud of yourself and that's okay too. And that's the best feeling I could ever encourage you to do.

And you may say like, I'm busy. I have things fill in the blank. I've got kids. I've got aging parents or whatever. We all have those things too. So I don't want to hear it. Okay. And I'm telling you, as long as you can get past those initial and POP. Okay. And let's just be clear. I still have imposter syndrome. Now I had imposter syndrome when I started this whole journey and I still have it. Now I log into my podcast stats.

And I can't believe that people from all over the world are listening to me. This podcast is ranking in the top 3%. Like if I would have told, if you would ask me if we would be here now, two years ago, three years ago, I would have said, what? Heck no. So you never know what can happen. And the main thing is that you stay consistent and you start. And that's the hardest part. But one thing I can give you as far as a tip goes, like for me,

Caroline Pennington (02:12.738)
I batch everything. So when I'm feeling great, when I have time, when I have high energy, I batch my content out. And that is the kick, the trick and the kick of what has created this success, both in the digital marketing space and in the podcasting space. So, and that'll help with time management because I'm just like you. I don't wake up every day, I'll chipper, rainbows and ponies, we all wake up.

You know, maybe we didn't sleep well, maybe we're dysregulated, maybe someone from work is getting on our nerves, or we have conflict with family or friends or whatever, fill in the blank. But if you batch out your content, then that is the game changer because that'll allow you to free up time for those days that you are having bad days or that you are off. Because I'm just like you, I have plenty of off days, plenty of days where I don't feel like doing whatever, fill in the blank, but

The trick is I've got the content batched in my folders that I can continue to drip out and continue to keep showing up. And that is what's been the game changer. And one thing you may be thinking about too when you're thinking about content or starting whatever, fill in the blank, it's okay to repurpose things, okay? And my rule of thumb there is once a quarter on repurposing content. If...

you are doing content or whatever fill in the blanket is a podcast and something was working really well. Pay attention to those facts. That's how I really built up my online presence. I had no clue what I was doing in the beginning, you guys. Like no freaking clue. I just knew I needed to start showing up and building my personal brand. And that's been the game changer there. And I didn't know what I was doing in the beginning. I had plenty of people ask me like,

how's your little marketing going or how's your posting or how's your little podcasting going? Trust me, I had plenty of those people saying those things. But now looking back three years later, I have a globally ranked podcast and those people are asking me now, how did you do it? And what was the differentiator for me is I just stayed in it. So whatever it is that you want to do that you have on your mind, that you have on your heart, just do it and ignore the naysayers, ignore the doubters, ignore all of those people because guess what?

Caroline Pennington (04:35.438)
What the heck are they doing with their life anyways? So that's my encouragement to you in this episode is just start whatever it is. If you have questions about this, you can send me a direct message. I'm happy to help you answer your questions, whatever it is that you want to talk about, just send me a message, okay? I'm here for you. Thank you for listening. Don't forget to share and subscribe.