DISCOVERED Podcast
DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.
Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory.
If you’re building for performance, this is where the conversation starts.
DISCOVERED Podcast
Episode 3: Is Your ROAS Lying to You?
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Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys.
They discuss why "fire and forget" is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability.
This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy.
